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Home My WebLink About09. VVP Group Sales Dashboard, May 2022 To: Vail Local Marketing District Advisory Council From: Chris Romer, Vail Valley Partnership Date: June 2, 2022 Re: May 2022 Group Sales Dashboard 2022 Key Performance Indicators 2021 2021 Description Monthly YTD 2022 Monthly Comparison YTD Comparison New Group Leads Generated 49 179 32 93 Total Leads Generated 52 191 35 104 Active Leads in Pipeline 110 110 52 52 Room Nights Booked 1,750 7,586 2,160 4,696 Room Revenue Converted $399,454 $2,281,604 $678,681 $1,338,877 Cancelled & Lost Business 30 137 24 60 Site Visits 3 13 2 2 Cvent Production Monthly YTD 2022 Monthly YTD 2021 VVP – Total RFP’s 26 122 15 53 VVP – Total RFP Room Nights 9,336 40,493 3,504 18,022 VVP – Total RFP Value $3,694,540 $14,764,865 $951,093 $5,445,165 Vail – Total RFP’s 86 404 197 Vail – Total Room Nights 25,057 107,584 49,314 Vail – Contracted RFP’s 10 38 18 Vail – Contracted RN’s 1,790 6,856 2,027 Vail – Contracted Value $916,165 $2,990,546 $851,040 Member/Lodging Partner Engagement:  Total lead generation is far exceeding last year – 110 YTD for 2022 vs. 52 in 2021  46% of leads in the pipeline are still short term (in the year, for the year) for 2022, with 43% in 2023, and 12% for 2024 & beyond  Contracted groups are ahead of pace with 8 groups for 2022 YTD vs. 6 in 2021  Monthly Lead Status Update to Lodging Partners  Onboarding meeting with new DOS from Highline Vail  Vail DOS Meeting  NBS Stakeholder Meeting  Final payment for MTS – Damage Fees from Reception – Update Final Spreadsheet  Activity provider outreach for DMA Conference Marketing/Media Efforts:  5/5 – Cvent Meeting re: Google Display/Video Retargeting  5/24 VLMD Partner Meeting & 5/26 VLMD Board Meeting  Follow Up Meeting for DiscoverVail.com Group Sales Content/Photography Page 1 of 2 Page 2 of 2 Executive Summary/What’s Next for June:  6/6 - MTS Recap Meeting with Town of Vail  6/7 VLMD Partner meetings & 6/16 VLMD Board meeting  6/17 DOS Meeting & 6/29 DOS Happy Hour during quarterly visit  6/22-30 – Quarterly visit back to Vail  6/22-24 – Attend CSAE Annual Meeting at Hythe Vail  6/24 – Lunch with new Sales Manager (Will Pfenning) from Hythe Vail  6/27-29 - Attend DMA West Tradeshow & Sponsor Vail Golf Club dinner  6/27-29 – NBS Site Visit with VRC  6/29 – Lunch with Stacey Romer re: VRC 2022 Summer Activity/On-Mountain Offerings  Site Visit Coordination for June