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HomeMy WebLinkAbout10. VLMDAC May Meeting MinutesVail Local Marketing District Advisory Council Monthly Meeting May 19th, 2022, 8:30 am In person Sonnenalp Hotel & Virtual Zoom VLMDAC member attendees: Esmarie Faessler (Sonnenalp), Erica Cannava (Manor Vail Lodge), Liana Moore (Antlers), Barry Davis (TOV council), Scott Gubrud (Four Seasons), Kam Bozich (Slifer, Smith & Frampton), Lauren Barotz (Vail Resorts), Jana Morgan (Sweet Basil), Michael Holton (Vail Health) Additional attendees: Kristin Yantis (MYPR), Ainslie Fortune (Cactus), Mia Vlaar (Town of Vail), Jeremy Gross (Town of Vail), Liz Gladitsch (Town of Vail), Bob Brown (BAAG), Jeremy Coleman (BAAG), Kim Brussow (Vail Valley Partnership), Kay Schneider (Vail Valley Partnership), Mark Herron (Lodging Liaison), Meggen Kirkham (SITE Marketing), Jeff Strahl (Cactus), Jenna Duncan (BAAG), Jodi Doney (Eagle Air Alliance), Katie Kukar (VCBA), Kelly Rowntree, Matt Stontz (Cactus), Heather Vazza (Cactus) Call to Order Esmarie called meeting to order 8:33AM Kam Bozich announced today is her last meeting as a Board member, she is moving to another company Board Decisions/Approvals Information & Discussion Updates • Monthly Financial Report Carlie is out, Liz will send out the P&L to all • Budget- Supplemental Next Steps VLMD approved first supplemental budget of $655,964 See packet materials for memo and presentation • Creative Updates Discover Vail midweek updates Presented Midweek, Air, Events Paid Social Media/Post • Resort Installation Enchanted Bavarian Pergola- We have been working with a team from Imprint to develop an installation in the villages, but we have had to pull the idea of a real pergola to stay in budget. We will have the AI component though. Guests can enter their data in a “Selfie Station” tablet, they will receive an email with their video overlaid with AI animation (such as a Bavarian Pergola). We revisited our goals: 1. Data collection 2. Extension of campaign Challenges- town regulations allow semi-permanent structures for 20-30 days. Event staffing is very limited Options- Test the AI component at the GoPro Games without the pergola (which could not be built in time) Decision to forego the pergola and focus on easier to produce and manage in-resort impacts. Discussion ensued. • Adara Recommendation Mike Lee left Cactus and Kelly Rowntree has taken over his position and will be at the June Board meeting Matt did an overview on Adara connected TV report • Email Updates/Reports Recent CRM Accomplishments CRM summary of results Town of Vail Updates House Bill 1117 passed last month and the Town Council can change the uses of the VLMD monies, 10% has to be used for marketing but 90% can go to other uses. Stewardship engagement session- Will wrap up with a virtual meeting June 6th. Vail Comedy Event- First time event, over memorial day, different venues around town Summer concert series kicks off this weekend. Go Pro Mountain games and then every three days we have something happening Farmers Market Farm to Table Kids adventure games Lacrosse tournament and shootout Fourth of July (red, white and blues) parade, entertainment and drone show- no fireworks Gourmet on Gore is NOT happening this year (Labor day) • Other Business USA todays top 10 small town destinations to visit, Vail is number 10 right now and you can still vote Thank you Sonnenalp for having us, we will be at Antlers in June Vail Resorts update from Lauren lII. MINUTES • VLMDAC April 28, 2022 minutes Approval by Erica / second by Jana/ unanimous • Action requested of Council Adjournment Motion to adjourn by Kam / second by Scott/ unanimous 10:26am Upcoming Meetings: VLMDAC Monthly Meeting Thursday, June 16, 2022 Location- Antlers in Vail