HomeMy WebLinkAbout00. VLMDAC June Agenda
Public Notice
Vail Local Marketing District Advisory Council
Monthly Meeting
June 16 , 2022, 8:30 am
Antler’s Lodge
AGENDA
Packet Materials
8:00am
Adjournment to VLMDAC Executive Session - VLMDAC Executive Session, pursuant to: 1) C.R.S. §24-6-
402(4) (e) - to determine positions, develop supplemental strategy and instruct negotiators (30 minutes)
8:30am
I. INFORMATION UPDATE
• Monthly Financial Report (5 minutes), Carlie Smith, Town of Vail
II. BOARD DECISIONS/APPROVALS
• Recommendation to Town Council on the definition of uses for VLMD Tax Revenues (20
minutes), Mia Vlaar, Town of Vail and Board
• Vendor Services to put out to bid (20 minutes), Board Chair and Board
• Contingency use for 2021 Invoice Payment (5 minutes), Liz Gladitsch, TOV
III. INFORMATION & DISCUSSION UPDATES
• Creative & Video Updates (15 minutes), Cactus/SITE/Steep
• Summer Asset Acquisition Approach (15 minutes), Cactus
• Dashboard (15 minutes), Cactus/BAAG
• Research Update (15 minutes), Cactus
• Destination Stewardship Plan Study Findings (10 minutes), Denise Miller SMARI Insights
• Media Report (10 minutes), Cactus
• PR/Influencer Update (15 minutes), MYPR
• Groups Quarterly Update (10 minutes), Kim Brussow, Vail Valley Partnership
• Summer Marketing Toolkit (5 minutes), Liz Gladitsch, Town of Vail
• Town of Vail Updates (5 minutes), Mia Vlaar & Jeremy Gross, Town of Vail
• Other Business
IV. MINUTES
• VLMDAC May 19 Minute Approval
o Action Requested of Council
Upcoming Meetings:
VLMDAC Board Meeting, Thursday, July 21, 2022, Grand View Room