HomeMy WebLinkAbout02. a. vail-comedy-festival-wrap-up-2022VAIL COMEDY FESTIVAL
WRAP UP
2022
MARK MASTERS
festival+tov@vailcomedy.com
“I kind of forgot about Vail. The festival
reminded me how close it is to Denver. I had
such a blast. I’ll be back and not just for
comedy.” — survey response
200K+
IMPRESSIONS
Marketing efforts like banners, 80+ daily
social posts and earned media led to our first
ever festival SELL-OUT
a
SPONSORS
A FREE eve of festival show with a Comedy
Central comedian was just one way we gave
back to the COMMUNITY
We also held free family friendly
programming in Lionshead that was
attended by hundred
Free family entertainment at the RocketFizz
Stage helped the festival reach an estimated
400 attendees. Half of attendees lodged in
Vail and stayed an average of 3.2 nights.
20 events at 7 venues over 3 days brought a
diversity of entertainment that guests loved
Guests traveled from New Mexico, Oklahoma
and beyond to attend the festival
ENVIRONMENT
INDUSTRY
100% of survey respondents said they
want the event to return next year.
What’s next?
Ongoing impressions from t-shirts given to
all artists. George Wallace pictured has
nearly one million Twitter followers
We plan to be back May 26-28, 2023
Numbers
Vires In Numeris
•Attendees: 400
•Days: 3
•Events: 20
•Venues: 7
•Staff: 6
•Comics: 35
•Survey Respondents: 63
•Demographic: Bachelor’s Degree, 26-40, 150K+
•Net Promoter Score (NPS): 9.14
•Nights lodging: 3.2