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TEDxYouth@Vail- EE Event Recap No Survey.pptxEvent/Program Recap: TEDxYouth@Vail Education & Enrichment Category July 6, 2022 TEDxYouth@Vail - May 22, 2022 Marley Linder and Elliot Jarnot- curators Sage Nelson, Kristen Le, Karen Conklin- Adult Mentors Kat Haber- License Holder Phone:303-513-0369 tedxyouthvail@gmail.com 2 Overall Event or Program Highlights & Successes 3 ●List the top 4-6 successes you want to share with the CSE (consider this a snapshot for your recap). ●Had diverse speakers and topics that spoke to social issues that our community values. ●One of our greatest fundraising years to date: $10,000 ●Day of ticket sales accounted for 15% of total sales ●25% of attendees were returning guests ●NPS score: 57 ●Over 50 students worked on this event in a variety of capacities representing Battle Mountain HS, Eagle Valley HS, Red Canyon HS, Homestake Peak, and Vail Mountain School Program Impact, Testimonials & Observations 4 ○Provide insight into personal impact on attendees of the event/program, how were people affected by the program? One attendee stated, “Great TEDx program today in Vail! My first one. Now I plan on attending future TEDxTalks. Great combination of speakers, activities, entertainment, ages, etc. I was very impressed and learned things today. “ ○Include any testimonials from attendees “The event has the perfect combination of inspiring and powerful speakers and entertaining and engaging social spaces, and the overall event experience was outstanding. I really enjoyed the event and would recommend it to others.” “I think this is a great event for youth to be involved in. I think it provides a way for young people to be a part of their community beyond their "bubble" and be exposed to different ideas, insights and ways of living. I also really like how students are given the autonomy, under mentorship, to be a part of running the program. This provides excellent skills they can take with them beyond their experiences working with TEDx Youth.” “TedX was a great experience. The TedX talks were thoughtful, full of information, and engaging. The activities set up around the actual event had a little bit for everyone. The focus on mental health, equal rights, and inclusiveness was beautiful to see.” ○Provide any other relevant qualitative results from your event/program We are proud that we continue to work with a diverse population of students from a variety of school across our valley. COVID-19 Impacts 5 •Describe the changes made to the event due to the COVID-19 pandemic. individually packaged food, outdoor venue, use of entire venue to provide space as needed, talks are recorded and uploaded to TED you tube channel for viewing if unable to attend •What learnings from COVID-19 do you foresee rolling forward into future events. incorporating a streaming option •What were the biggest challenges cause by the COVID-19 pandemic. change of venue, food program •Include any testimonials of feedback from attendees regarding your COVID-19 response. There were no comments from attendees regarding our COVID-19 response Estimated Attendance Results 6 •Estimated attendance: 216 pre-purchased tickets and 38 tickets were purchased at the door •Number/percentage of people who came specifically for event/program: 100% •Number/percentage of people who attended the event last year: 25% Estimated Attendee Profile Results 7 •Where did attendees come from? (local, regional, out of state, international): The majority of our attendees are families and community members that live and work in Eagle county. We also have a some attendees that now live in other states but come back to see the event, as well as, TEDx followers that also travel from outside the county and state to see the event. We also had several vactioners that were staying in Vail on leisure travel that discovered our event through our marketing. Estimated Spending Results 8 •Estimated average spending per person: •Dining: potentially $50 per person (lunch and dinner in vail) •Shopping: n/a •Lodging: n/a •Other Activities: n/a •Total average spending per person: ~50 per person •Town of Vail spending the event/program generated: Formula: # of attendees x total average spending = $3,125- if half the attendees spent $25 on dining. NPS (Net Promoter Score) 9 Attendee Response: How likely is it that you would recommend this event/program to a friend or colleague? NPS: 5.7 The NPS Calculation Calculate your NPS using the answer to a key question, using a 0-10 scale: How likely is it that you would recommend [brand] to a friend or colleague? Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth. Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth. Event Strengths & Weaknesses 10 •How did the event/program exceed expectations? Feedback indicated that the social spaces and speakers were outstanding: ““The event has the perfect combination of inspiring and powerful speakers and entertaining and engaging social spaces, and the overall event experience was outstanding. I really enjoyed the event and would recommend it to others.” •What are areas for event/program improvement? Next year we want to start our marketing efforts earlier and be more aggressive. We hope to hold the event earlier in the year to prevent conflicts with other spring activities. •How did this year’s event/program compare to last year? Our topics this year were more diverse with a variety of social and educational issues while last years event focused more on mental health. Our attendance was lower than last year due to inclement weather. Vail Brand Compatibility The Premier International Mountain Resort Community 11 •How did the event /program support the Vail Brand? Our event supports community voices and issues, sustainability, and outdoor activity. We were sustainably certified through Walking Mountains Science Center which shows that it is important for us to align with Vails sustainability standards. Brand Positioning: •Town of Vail: The Premier International Mountain Resort Community •Vail Mountain: Like nothing on earth Community Contribution 12 •How did the event/program impact Vail’s sense of community? This event brings together students, businesses, and community members from both ends of the valley. Topline Marketing Efforts 13 •What are the top 3 successful marketing tactics, executions or results from your event/program? 1.Grassroots marketing within the district - We distributed flyers and placed callouts in school newsletters and PTA groups. 2.Vail Daily Ads (7 placements + daily newsletter) 3.Radio Advertisement - The Mile •Please attach complete marketing plan to end of presentation. Potential for Growth & Sponsorships/Media Exposure 14 •How do you see the event/program evolving next year? Our goal is to expand our audience past the valley and increase our marketing efforts to the Hispanic community. We want to position our event as a community highlight and an annual gathering. •What sponsors do you plan to target next year? (Including existing and potential sponsors) Eagle County Schools, Alpine Bank, Highline, CISCRP, Vail Health, Slifer Designs •How will you leverage media exposure and extend the marketing reach next year? We will include paid social ads next year to reach a broader audience and start our marketing efforts earlier in the year to execute a more involved campaign. Sustainability Efforts 15 •What measures were taken at your event/program to support the environmentally-friendly goals of the Town of Vail? Walking Mountain Science Center zero-waste sustainability certificate, Recycling tents, reduced paper product use •What waste reduction methods were used during your event/program? Digital program and ticketing, recycling tents at event •How could you improve on sustainability efforts for next year’s event? We are proud of our sustainability efforts and have worked hard to be a zero waste event and will continue this practice. The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education. Event Budget Snapshot 16 *Event producer to attach detailed budget for recap Item $ Total Event/Program Budget:$12,800 CSE Funds:$3,000 Cash Sponsorship (not CSE):$300 In-kind Sponsorship:$6,750 Marketing Budget:$800 Profit & Loss:Profit: $930 How did you use the CSE funds? (marketing, operations, staff, venue, etc.) Venue Rental (Ford Amphitheatre) Additional Information/Appendix 17 •Provide detailed budget in the Appendix •Provide final marketing plan in the Appendix •Provide any additional information or marketing materials you think the CSE would benefit from Budget Marketing Plan pt. 1 Marketing Plan pt. 2