HomeMy WebLinkAbout02. b. TEDxYouth@Vail-2022-MarketingPlan (1)Local Print Advertising
We will use the local newspapers such as the Vail Daily and to advertise our event and
push ticket sales. In addition to advertisements, we are looking into native articles and
having the paper interview our speakers about the event.
Audience: This will target locals and Front Range visitors, focusing on a demographic of
students. We are looking to capture parents and students who rely on the paper for local
updates.
Timeline: We will start our print advertising in April to start promoting our event and push
ticket sales.
Digital Marketing
We will be utilizing our wide digital network to promote the event. Our team will post on
our TedxVail Facebook, Instagram, Twitter accounts to keep our followers engaged and
excited about the event. Besides regularly posting on our internal accounts, we will have
our partners and speakers post on their personal pages. We estimated our social reach
is over 3,000 people. In addition to public posting, we will run Facebook/Instagram ads
to encourage ticket sales.
Through email newsletters, we will keep our subscribers up to date on the event’s line-
up, progress, auxiliary events and special promotion. These emailers will link back to our
website and social channels to foster community interactions.
Audience: The Facebook/Instagram ads will target people in Eagle County and the front
range. We collect our emails from our website sign-up, previous events and promotions,
we have collected over 1000 dedicated and engaged recipients.
Timeline: Our digital campaign will be frequent and consistent throughout the months
leading up to the event.
Battle Mountain High School
We will provide content for their school newspaper, email newsletters and their televised
programing. We will also be partnering with student clubs and student affairs to get their
support and spread the news about the event with flyers and announcements.
Audience: We will be targeting the BMHS students and their parents. By including the
students in our marketing, we will get them excited about the opportunity to listen and
meet our influential speakers leading them to share their excitement at home and getting
the whole family to experience TedxYouth@Vail.
Timeline: This will be executed through the school year based on the BMHS schedule.
Grassroots
To reach our audience more organically, we will be positioning passionate volunteers in
local schools to give presentation about the event and hang informational flyers.
Audience: Local schools
Timeline: We will start visiting schools during April to get the local student body about
the upcoming event.