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HomeMy WebLinkAbout02. b. TEDxYouth@Vail-2022-MarketingPlan (1)Local Print Advertising We will use the local newspapers such as the Vail Daily and to advertise our event and push ticket sales. In addition to advertisements, we are looking into native articles and having the paper interview our speakers about the event. Audience: This will target locals and Front Range visitors, focusing on a demographic of students. We are looking to capture parents and students who rely on the paper for local updates. Timeline: We will start our print advertising in April to start promoting our event and push ticket sales. Digital Marketing We will be utilizing our wide digital network to promote the event. Our team will post on our TedxVail Facebook, Instagram, Twitter accounts to keep our followers engaged and excited about the event. Besides regularly posting on our internal accounts, we will have our partners and speakers post on their personal pages. We estimated our social reach is over 3,000 people. In addition to public posting, we will run Facebook/Instagram ads to encourage ticket sales. Through email newsletters, we will keep our subscribers up to date on the event’s line- up, progress, auxiliary events and special promotion. These emailers will link back to our website and social channels to foster community interactions. Audience: The Facebook/Instagram ads will target people in Eagle County and the front range. We collect our emails from our website sign-up, previous events and promotions, we have collected over 1000 dedicated and engaged recipients. Timeline: Our digital campaign will be frequent and consistent throughout the months leading up to the event. Battle Mountain High School We will provide content for their school newspaper, email newsletters and their televised programing. We will also be partnering with student clubs and student affairs to get their support and spread the news about the event with flyers and announcements. Audience: We will be targeting the BMHS students and their parents. By including the students in our marketing, we will get them excited about the opportunity to listen and meet our influential speakers leading them to share their excitement at home and getting the whole family to experience TedxYouth@Vail. Timeline: This will be executed through the school year based on the BMHS schedule. Grassroots To reach our audience more organically, we will be positioning passionate volunteers in local schools to give presentation about the event and hang informational flyers. Audience: Local schools Timeline: We will start visiting schools during April to get the local student body about the upcoming event.