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HomeMy WebLinkAbout04. VVP Group Sales Dashboard, June 2022 To: Vail Local Marketing District Advisory Council From: Chris Romer/Kim Brussow, Vail Valley Partnership Date: July 8, 2022 Re: June 2022 Group Sales Dashboard 2022 Key Performance Indicators 2021 2021 Description Monthly YTD 2022 Monthly Comparison YTD Comparison New Group Leads Generated 26 205 25 118 Total Leads Generated 28 219 28 132 Active Leads in Pipeline 111 111 45 45 Room Nights Booked 349 7,935 2,051 6,747 Room Revenue Converted $115,801 $2,397,405 $431,481 $1,770,358 Cancelled & Lost Business 18 155 23 83 Site Visits 1 14 2 4 Cvent Production Monthly YTD 2022 Monthly YTD 2021 VVP – Total RFP’s 20 142 24 77 VVP – Total RFP Room Nights 8,507 49,000 2,978 21,000 VVP – Total RFP Value $2,235,135 $17,000,000 $1,654,835 $7,100,000 Vail – Total RFP’s 75 479 82 279 Vail – Total Room Nights 17,704 125,288 16,267 65,581 Vail – Contracted RFP’s 9 47 10 28 Vail – Contracted RN’s 1,175 8,031 675 2,702 Vail – Contracted Value $445,077 $3,435,623 $270,417 $1,121,457 Member/Lodging Partner Engagement:  Leads in the pipeline still far exceeding last year – 2022 = 111, 2021 = 45  Total leads generated HTD are way ahead of pace – 2022 = 219, 2021 = 132  44% of leads in the pipeline are still short term (in the year, for the year) for 2022, with 49% in 2023, and 7% for 2024 & beyond  6/17 Vail DOS Meeting & 6/29 DOS Happy Hour during Quarterly Sales Trip  6/14 Vail Summer Lodging Roundtable Meeting  6/6 MTS Recap Meeting with TOV  6/2 Meeting with Liz re: VVP Group Sales Invoicing Procedures  Attended CSAE Annual Meeting at Hythe  Attended DMA West Conference and Coordinated Offsite Dinner at Vail Nordic Clubhouse Marketing/Media Efforts:  6/7 VLMD Partner Meeting & 6/16 VLMD Board Meeting Executive Summary/What’s Next for July:  7/8 & 7/21 VLMD Partner Meetings & 7/21 VLMD Board Meeting  7/11 MTS Business Passport Recap Meeting with TOV  7/15 Vail DOS Advisory Council Meeting  Lead Status Update and Mid-Year Presentation to Lodging Partners