HomeMy WebLinkAbout04. VVP Group Sales Dashboard, June 2022
To: Vail Local Marketing District Advisory Council
From: Chris Romer/Kim Brussow, Vail Valley Partnership
Date: July 8, 2022
Re: June 2022 Group Sales Dashboard
2022 Key Performance Indicators 2021 2021
Description Monthly YTD 2022 Monthly
Comparison
YTD
Comparison
New Group Leads Generated 26 205 25 118
Total Leads Generated 28 219 28 132
Active Leads in Pipeline 111 111 45 45
Room Nights Booked 349 7,935 2,051 6,747
Room Revenue Converted $115,801 $2,397,405 $431,481 $1,770,358
Cancelled & Lost Business 18 155 23 83
Site Visits 1 14 2 4
Cvent Production Monthly YTD 2022 Monthly YTD 2021
VVP – Total RFP’s 20 142 24 77
VVP – Total RFP Room Nights 8,507 49,000 2,978 21,000
VVP – Total RFP Value $2,235,135 $17,000,000 $1,654,835 $7,100,000
Vail – Total RFP’s 75 479 82 279
Vail – Total Room Nights 17,704 125,288 16,267 65,581
Vail – Contracted RFP’s 9 47 10 28
Vail – Contracted RN’s 1,175 8,031 675 2,702
Vail – Contracted Value $445,077 $3,435,623 $270,417 $1,121,457
Member/Lodging Partner Engagement:
Leads in the pipeline still far exceeding last year – 2022 = 111, 2021 = 45
Total leads generated HTD are way ahead of pace – 2022 = 219, 2021 = 132
44% of leads in the pipeline are still short term (in the year, for the year) for 2022, with 49% in
2023, and 7% for 2024 & beyond
6/17 Vail DOS Meeting & 6/29 DOS Happy Hour during Quarterly Sales Trip
6/14 Vail Summer Lodging Roundtable Meeting
6/6 MTS Recap Meeting with TOV
6/2 Meeting with Liz re: VVP Group Sales Invoicing Procedures
Attended CSAE Annual Meeting at Hythe
Attended DMA West Conference and Coordinated Offsite Dinner at Vail Nordic Clubhouse
Marketing/Media Efforts:
6/7 VLMD Partner Meeting & 6/16 VLMD Board Meeting
Executive Summary/What’s Next for July:
7/8 & 7/21 VLMD Partner Meetings & 7/21 VLMD Board Meeting
7/11 MTS Business Passport Recap Meeting with TOV
7/15 Vail DOS Advisory Council Meeting
Lead Status Update and Mid-Year Presentation to Lodging Partners