HomeMy WebLinkAbout05. VLMDAC May Meeting MinutesVail Local Marketing District Advisory Council
Monthly Meeting
May 19th, 2022, 8:30 am
In person Sonnenalp Hotel & Virtual Zoom
VLMDAC member attendees:
Esmarie Faessler (Sonnenalp), Erica Cannava (Manor Vail Lodge), Liana Moore
(Antlers), Barry Davis (TOV council), Scott Gubrud (Four Seasons), Kam Bozich
(Slifer, Smith & Frampton), Lauren Barotz (Vail Resorts), Jana Morgan (Sweet
Basil), Michael Holton (Vail Health)
Additional attendees:
Kristin Yantis (MYPR), Ainslie Fortune (Cactus), Mia Vlaar (Town of Vail),
Jeremy Gross (Town of Vail), Liz Gladitsch (Town of Vail), Bob Brown (BAAG),
Jeremy Coleman (BAAG), Kim Brussow (Vail Valley Partnership), Kay Schneider
(Vail Valley Partnership), Mark Herron (Lodging Liaison), Meggen Kirkham (SITE
Marketing), Jeff Strahl (Cactus), Jenna Duncan (BAAG), Jodi Doney (Eagle Air
Alliance), Katie Kukar (VCBA), Kelly Rowntree, Matt Stontz (Cactus), Heather
Vazza (Cactus)
Call to Order
Esmarie called meeting to order 8:33AM
Kam Bozich announced today is her last meeting as a Board member, she is
moving to another company
Board Decisions/Approvals
Information & Discussion Updates
• Monthly Financial Report
Carlie is out, Liz will send out the P&L to all
• Budget- Supplemental Next Steps
VLMD approved first supplemental budget of $655,964
See packet materials for memo and presentation
• Creative Updates
Discover Vail midweek updates
Presented Midweek, Air, Events Paid Social Media/Post
• Resort Installation
Enchanted Bavarian Pergola- We have been working with a team from
Imprint to develop an installation in the villages, but we have had to pull
the idea of a real pergola to stay in budget. We will have the AI component
though.
Guests can enter their data in a “Selfie Station” tablet, they will receive an
email with their video overlaid with AI animation (such as a Bavarian
Pergola).
We revisited our goals: 1. Data collection 2. Extension of campaign
Challenges- town regulations allow semi-permanent structures for 20-30
days. Event staffing is very limited
Options- Test the AI component at the GoPro Games without the pergola
(which could not be built in time)
Decision to forego the pergola and focus on easier to produce and
manage in-resort impacts.
Discussion ensued.
• Adara Recommendation
Mike Lee left Cactus and Kelly Rowntree has taken over his position and
will be at the June Board meeting
Matt did an overview on Adara connected TV report
• Email Updates/Reports
Recent CRM Accomplishments
CRM summary of results
Town of Vail Updates
House Bill 1117 passed last month and the Town Council can change the
uses of the VLMD monies, 10% has to be used for marketing but 90% can
go to other uses.
Stewardship engagement session- Will wrap up with a virtual meeting
June 6th.
Vail Comedy Event- First time event, over memorial day, different venues
around town
Summer concert series kicks off this weekend. Go Pro Mountain games
and then every three days we have something happening
Farmers Market
Farm to Table
Kids adventure games
Lacrosse tournament and shootout
Fourth of July (red, white and blues) parade, entertainment and drone
show- no fireworks
Gourmet on Gore is NOT happening this year (Labor day)
• Other Business
USA todays top 10 small town destinations to visit, Vail is number 10 right
now and you can still vote
Thank you Sonnenalp for having us, we will be at Antlers in June
Vail Resorts update from Lauren
lII. MINUTES
• VLMDAC April 28, 2022 minutes
Approval by Erica / second by Jana/ unanimous
• Action requested of Council
Adjournment
Motion to adjourn by Kam / second by Scott/ unanimous 10:26am
Upcoming Meetings:
VLMDAC Monthly Meeting Thursday, June 16, 2022
Location- Antlers in Vail