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Home My WebLink About06. In-Market Project Manager Proposal - HyFyveA proposal specially prepared for Vail Local Marketing District Advisory Council August 10, 2022 A Hub & Spoke Approach to Destination Marketing HyFyve.com | 970.445.8546 2 August 10, 2022 Liz Gladitsch lgladitsch@vailgov.com Dear Liz, Thank you very much for inviting us to bid on the In-Resort Project Manager position. HyFyve was built around efficiency and collaboration, free from egos and full of ambition. My primary role is relationship management, selecting and supporting talented individuals while solving complex problems for our clients. Should we be selected for the position, my team and I will provide structure and guidance to you and your constituents, all while having some fun along the way. Please review the details within this proposal and be sure to let me know if you have any questions. With deep gratitude, Dennis McMahon, Founder, CEO dennis@hyfyve.com | 970.445.8546 HyFyve.com | 970.445.8546 3 HyFyve Marketing is a special breed of agency. We are young at heart, seasoned in the trade, and comfortably reside ahead of marketing and design trends. We focus on discovering and sharing your brand’s unique story. We flex our individual strengths to achieve your goals and hold ourselves accountable to the highest of standards — our own. Together, we will meet and exceed your expectations. Every time, every project. Dennis McMahon CEO, Founder MANAGING EXPERT TEAMS SINCE 2005 HyFyve is a direct reflection of Dennis’ love for business and design. He finds practicality and beauty are ever present in high quality marketing campaigns and has helped clients from a variety of industries create the brand they deserve. Dennis’ approach to success puts research and facts first before outlining the plan for marketing. Mystery Sidekick Marketing & Production Management Expert GUIDING NONPROFITS SINCE 2011 A meticulously organized and versatile prospect of the HyFyve team, this long- time local is a pro at helping organizations maintain focus on their priorities. She is adept at marketing and managing relationships, and Dennis is willing to do whatever it takes to add her to the roster. THE TEAM Eric Biboso Senior Web Developer SLINGIN’ CODE SINCE 2003 Eric is a huge fan of exceptional design and websites that just make sense, a sucker for efficiency and effectiveness. Whether he’s flying down the mountain on two wheels, or guiding traffic to your website’s contact form, Eric is known to cross the finish line swiftly and with style. Les Reaves Google SEM Expert CREATING CAMPAIGNS SINCE 2000 A pioneer through and through, Les was a first adopter of digital marketing. Long before the days of social media, he discovered Google would become the most dominant force in media. Today, he manages campaigns for hundreds of organizations around the globe. His “Les is more” approach has proven to be a rewarding digital strategy. HyFyve.com | 970.445.8546 4 HyFyve is the necessary evolution of the small agency business model. We have foregone the comfort of salaries and employee benefits to pursue our own adventures. We are explorers and we are observers. We build stellar campaigns for our clients and learn from their unique experiences along the way. OUR PHILOSOPHY “Do unto others as you would have them do unto you.” Pure and simple. By applying the Golden Rule to business decisions, trust will develop quickly and will endure. The relationship that we share with you and the bonds that you build with your audience will be genuine when we put the other’s needs first. OUR VALUES •We will listen closely to your needs. •We will always put your audience first. •We will only propose solutions that address your needs. •We will always deliver and never surprise bill you. OUR PROMISE Agency employees wear many hats, rarely getting to flex their strengths. We eliminate that challenge and build teams to address your unique needs. Our network includes professionals who specialize in the following fields: Brand Strategy Graphic Design Commercial Printing Media Outlets Media Planning Digital Media Strategy Public Relations Copywriting Website Design Website Development Social Media Management Testing & Data Analysis Illustration Animation Photography Videography OUR SERVICES HyFyve.com | 970.445.8546 5 Hub & Spoke DiscoverVail.com is the hub of our marketing efforts, our single point of truth. Every spoke of the marketing campaign should guide visitors to the website so we may curate their journey and continue to engage with them. All creative should be honest, inspiring, and reflect the values of our ideal guests. Data and evidence should drive decisions, not our personal opinions. Delivering on the promises to our prospects and making their dreams come true is our priority. The project manager is the hub of all relationships, ensuring everyone is in pursuit of the shared mission. Anything that detracts from predefined goals will find a place in the parking lot, yet we must be flexible so we may adapt. I’ve lived in Eagle County for over 17 years, I’ve visited more than 30 countries and I’m conversational in Spanish. I’m adept at design, versed in technology, DEI marketing, sustainability initiatives, working with boards, managing remote teams, maintaining budgets, and an expert at all things pertaining to destination marketing. My ultimate approach is to lean into everything I’ve learned throughout my career so we may show the world how life in Vail is but a dream. - Dennis APPROACH | PROVIDING GUIDANCE & STRUCTURE HyFyve.com | 970.445.8546 6 Complete Scope of Work = $112,320 Duration of engagement: 12 months (01/01/2023 - 12/31/2023) Supplemental management billed at $120/hr Supplemental creative and website development services billed at $145/hr Budget Breakdown The scope of work is estimated at 18 hours of management services per week for 52 weeks at $120 per hour. (18 x 52 x $120 = $112,320). MANAGEMENT SERVICES INCLUDE •Scheduling •Meeting time •Research •Talent recruitment •Process creation & management •Timeline creation & management •Routine correspondence & delegation •Client & partner relations •Vendor relations & support •Scouting •Asset management & distribution •Budget oversight •KPI management, analysis, & reporting •Presentations BUDGET & SERVICE DETAIL | THE BOTTOM LINE HyFyve.com | 970.445.8546 7 Monthly Billing Detail The annual budget will be broken into 12 monthly installments of $9,360 each ($112,320 / 12 = $9,360). Each month’s retainer will be billed in advance with the first invoice being issued early January 2023. Typical payment terms are Net 30 and past- due invoices may incur a 1.5% finance charge. Each monthly invoice will include a detailed list of the total hours spent per service bucket during the previous month. SERVICE BUCKETS INCLUDE •Scheduling & Meetings •Research & Recruitment •Systems, Process & Timeline Management •Correspondence & Relationship Management •Asset Management •Data Analysis & Reporting •Presentations Quarterly Retainer Reconciliation The monthly commitment will be fluid, therefore a “retainer reconciliation” will be performed at the end of each quarter. When we’ve exceed the allotted time for the previous quarter a supplemental invoice will be issued to cover overages. Likewise, when we come in under budget a credit will be applied to the next billing cycle. Throughout the year we will monitor the overall budget, anticipating peaks and valleys so as not to exceed the total annual allotment. HYBRID RETAINER | BILLING TRANSPARENCY HyFyve.com | 970.445.8546 8 Clients Past & Present TRAVEL-RELATED •Club One •East West Partners •Kebler Corner •Marble Hill Farms •Northwoods Condominiums •Resort Delivery •Snowmass Base Village •Town of Avon •TripHero •Vail Mountain Lodge •Vail Valley Partnership •Westin Riverfront NONPROFIT & GOVERNMENT •4H •Avon Police Department •Eagle County •East West Partners •Mountain Recreation •SpeakUp ReachOut •The Cycle Effect •Town of Gypsum •Vail International Hockey •Vail Leadership Institute •Walking Mountains •Your Hope Center Personal Academic & Professional History SUNY OSWEGO (2000-2004) •BFA Graphic Design, Spanish Minor EPS DESIGN & PRINT (2005-2009) •Production Manager; Account Manager HILL AEVIUM (2009-2014) •Production Manager; Account Manager HYFYVE (2014-PRESENT) •CEO; Brand Strategist •Engaged in every aspect of marketing and business EXPERIENCE | THE JOURNEY HyFyve.com | 970.445.8546 9 Chris Romer, President & CEO of the Vail Valley Partnership “WELCOME HOME NEIGHBOR” ECONOMIC DEVELOPMENT CAMPAIGN •Developed the award winning “Welcome Home Neighbor” campaign with the VVP and the Town of Gypsum •The campaign reduced local economic fallout during the first year of the COVID-19 pandemic •Developed a comprehensive campaign toolkit for cross-industry application throughout the Eagle County Please see attached letter of recommendation for additional details. Megan Smith, CEO of Symbia Logistics BRANDING, WEBSITE DEVELOPMENT, SEO, PPC, DESIGN, HR SUPPORT, M&A STRATEGY, ETC... •Developed an international brand based on a vision •Company grew from $15MM in annual revenue to over $80MM in five years •Digital media campaign repeatedly attracts multi-million dollar sales leads “Working with HyFyve is like having an entire marketing department minus the overhead. There is no limit to what they can do, and their creative ideas are an inspiration to our team and our clients. The trust we share is deep and I can’t imagine where we would be without them.” Paul Abling, Marketing & Communications Director at Walking Mountains “TRENDS WITH BENEFITS” CARBON REDUCTION CAMPAIGN •Created a campaign about the environmental benefits of working from home •Services included naming, custom illustration, animation, microsite design, copywriting, and toolkit creation •HyFyve provides ongoing consultative services to elevate the Walking Mountains brand and initiatives “We love having HyFyve in our corner for three reasons: 1. They believe in a sustainable future for our community. 2. They listen intently. 3. Nobody is better at simplifying complex challenges.” REFERENCES | OUR BIGGEST FANS HyFyve.com | 970.445.8546 10 THANK YOU | YOU’RE AWESOME THANK YOU FOR YOUR TIME | THE HYFYVE TEAM 97 Main Street, Suite E-201, Edwards, CO 81632 VailValleyPartnership.com Recognized as Chamber of the Year in 2016 and 2020 by the Association of Chamber of Commerce Executives Vail Local Marketing District 75 South Frontage Road Vail, CO 81658 Dear Advisory Committee members, As you know, Vail Valley Partnership is the regional chamber of commerce, with over 900 members throughout Eagle County who collectively represent over 80% of the local workforce. We have a long history of partnering and working closely with the Vail Local Marketing District in a variety of ways dating back to the original passage of the lodging sales tax. We are proud of our relationship with the VLMD and equally proud of our role in the Community working with businesses across industry sector for a variety of programming. As you go through your RFP process for VLMDAC program partners, it is my honor and privilege to recommend HyFyve Marketing and Dennis McMahon for the role of In - Resort Project Manager. We have partnered with Dennis on award winning programs such as our Welcome Home Neighbor campaign, and I have seen Dennis in action in a variety of other programs and initiatives. Dennis brings several qualities to the table that will benefit the Marketing District, the Town of Vail, the partner group, and as a resu lt, help achieve the goals of the district and the advisory council. Specifically, Dennis and HyFyve: • Are excellent at synthesizing information from multiple sources and building a clear, concise, and coherent outcome • Have consistently fulfilled the needs of multiple audiences/interests while being both a strategic partner and tactical implementer • Has expertise in creating flexible platforms that are easy to use and scalable across projects • Has developed high-design campaigns that are cohesive and effective 97 Main Street, Suite E-201, Edwards, CO 81632 VailValleyPartnership.com Recognized as Chamber of the Year in 2016 and 2020 by the Association of Chamber of Commerce Executives Your RFP states you are “in search of partner/s that can demonstrate strong collaboration, agility, creative problem solving and deep passion/understanding of the travel industry and competitive landscape, along with a high level o f experience and familiarity with Vail.” In my experience and with my knowledge of the business community in Eagle County and the mountain region, there is no organization or company with the depth of knowledge and relevant experience as HyFyve. Dennis and HyFyve are deeply collaborative, have extensive experience in cross - functional integration of campaigns, and are deeply embedded in the community. It is my honor to offer a recommendation for the role of In -Market Project Manager and I hope you’ll give Dennis and HyFyve every consideration. They are amazing and will help move the VLMDAC forward as we embark upon new stewardship messaging and build on the solid foundation that currently exists. Sincerely, Chris Romer President & CEO Vail Valley Partnership