HomeMy WebLinkAbout07. VVP Group Sales Dashboard, July 2022
To: Vail Local Marketing District Advisory Council
From: Chris Romer/Kim Brussow, Vail Valley Partnership
Date: August 4, 2022
Re: July 2022 Group Sales Dashboard
2022 Key Performance Indicators 2021 2021
Description Monthly YTD 2022 Monthly
Comparison
YTD
Comparison
New Group Leads Generated 37 242 29 147
Total Leads Generated 40 259 29 161
Active Leads in Pipeline 89 89 53 53
Room Nights Booked 3,271 11,206 67 6,814
Room Revenue Converted $836,713 $3,234,118 $18,223 $1,788,581
Cancelled & Lost Business 50 205 13 96
Site Visits 2 16 3 7
Cvent Production Monthly YTD 2022 Monthly YTD 2021
VVP – Total RFP’s 21 163 15 92
VVP – Total RFP Room Nights 7,202 56,202 4,468 25,468
VVP – Total RFP Value $2,749,714 $19,749,714 $1,382,737 $8,482,737
Vail – Total RFP’s 86 565 140 419
Vail – Total Room Nights 21,940 147,228 34,310 99,891
Vail – Contracted RFP’s 37 84 37 65
Vail – Contracted RN’s 2,548 10,579 4,838 7,540
Vail – Contracted Value $943,014 $4,378,637 $1,896,997 $3,018,454
Member/Lodging Partner Engagement:
Leads in the pipeline still far exceeding last year – 89 for 2022 vs. 53 in 2021
Total leads generated YTD are 61% above 2021 – 259 for 2022, 161 for 2021
22% of leads in the pipeline are still short term (in the year, for the year) for 2022, with 62% in
2023, and 16% for 2024 & beyond – groups starting to look a little more long term again
Monthly Vail DOS Meeting – Tradeshow 2023 Discussion
RMC/VVP Meeting re: Villagewide Potential with Liberty Mutual (ended up booking Whistler)
Meeting with new contacts at Gravity Haus – Group Sales Intro
Mid-year Group Sales Update to Lodging Partners
Outreach to new DOS at Four Seasons, Grand Hyatt Vail & Manor Vail Lodge
Marketing/Media Efforts:
7/8 VLMD Partner Meeting
7/21 VLMD Board Meeting
Email campaign to Austin, TX database – intro to new non-stop winter flight
Executive Summary/What’s Next for August:
8/2 VLMD Partner Budget Planning Meeting & 8/18 VLMD Board Meeting
8/19 Vail DOS Advisory Council Meeting