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HomeMy WebLinkAbout07. VVP Group Sales Dashboard, July 2022 To: Vail Local Marketing District Advisory Council From: Chris Romer/Kim Brussow, Vail Valley Partnership Date: August 4, 2022 Re: July 2022 Group Sales Dashboard 2022 Key Performance Indicators 2021 2021 Description Monthly YTD 2022 Monthly Comparison YTD Comparison New Group Leads Generated 37 242 29 147 Total Leads Generated 40 259 29 161 Active Leads in Pipeline 89 89 53 53 Room Nights Booked 3,271 11,206 67 6,814 Room Revenue Converted $836,713 $3,234,118 $18,223 $1,788,581 Cancelled & Lost Business 50 205 13 96 Site Visits 2 16 3 7 Cvent Production Monthly YTD 2022 Monthly YTD 2021 VVP – Total RFP’s 21 163 15 92 VVP – Total RFP Room Nights 7,202 56,202 4,468 25,468 VVP – Total RFP Value $2,749,714 $19,749,714 $1,382,737 $8,482,737 Vail – Total RFP’s 86 565 140 419 Vail – Total Room Nights 21,940 147,228 34,310 99,891 Vail – Contracted RFP’s 37 84 37 65 Vail – Contracted RN’s 2,548 10,579 4,838 7,540 Vail – Contracted Value $943,014 $4,378,637 $1,896,997 $3,018,454 Member/Lodging Partner Engagement:  Leads in the pipeline still far exceeding last year – 89 for 2022 vs. 53 in 2021  Total leads generated YTD are 61% above 2021 – 259 for 2022, 161 for 2021  22% of leads in the pipeline are still short term (in the year, for the year) for 2022, with 62% in 2023, and 16% for 2024 & beyond – groups starting to look a little more long term again  Monthly Vail DOS Meeting – Tradeshow 2023 Discussion  RMC/VVP Meeting re: Villagewide Potential with Liberty Mutual (ended up booking Whistler)  Meeting with new contacts at Gravity Haus – Group Sales Intro  Mid-year Group Sales Update to Lodging Partners  Outreach to new DOS at Four Seasons, Grand Hyatt Vail & Manor Vail Lodge Marketing/Media Efforts:  7/8 VLMD Partner Meeting  7/21 VLMD Board Meeting  Email campaign to Austin, TX database – intro to new non-stop winter flight Executive Summary/What’s Next for August:  8/2 VLMD Partner Budget Planning Meeting & 8/18 VLMD Board Meeting  8/19 Vail DOS Advisory Council Meeting