Loading...
HomeMy WebLinkAbout11. 20 North Digital Consulting July Campaign Review1© 2021 20North Marketing Proprietary & Confidential –Do Not DistributeProprietary & Confidential -Do Not Distribute | ©2022 20North Marketing 1 July Campaign Review VLMD 2© 2021 20North Marketing Proprietary & Confidential –Do Not Distribute July Key SEO Wins •For the second consecutive month, organic traffic, new users, sessions and time spent on the website continued to exponentially outpace the same period in the prior year. •The significant increases are a result of technical fixes to the site, new keyword-rich site structure, better optimization of existing content (keywords, internal links, etc.) and new, unique keyword-rich content. Google recognizes the improvements that are being made for a better user experience and is rewarding Discover Vail in search rankings. The following technical SEO fixes and content changes were made: •Implemented new URL structure to fix meta title and meta descriptions. •Added alt tags to images that were missing them. •Corrected H1 headings issues. •Disavowed toxic backlinks. •Improved site speed. •Fixed strange video links. •Worked on a solution for duplicate content. •Optimized several key pages for keywords and internal links. •Added new content to key pages and created 4x/month keyword-rich blog posts. •All the new blog posts published in June and July are already ranking in search results for relevant keywords/search terms. For example, the “Planning a Vail, Colorado Bachelorette Party” is currently ranking #6 among all organic search results for “Colorado bachelorette party”. Several of the other blog posts are currently at the top of page 2 search results and are expected to continue rising. 3© 2021 20North Marketing Proprietary & Confidential –Do Not Distribute Organic traffic to the website continued to well outpace the same period in the prior year, with a significant spike during the 4th of July weekend. July 4th saw over 4,000 unique visitors to the site in one day. Organic Traffic Results -July 4© 2021 20North Marketing Proprietary & Confidential –Do Not Distribute Organic traffic was up exponentially over the same period in the year prior, along with new unique users and pageviews. While the number of sessions per user was up slightly, the amount of time they spent on the website increased significantly . This showed that the new content on the site was of interest to the user. Bounce rate naturally increased a little as a reflection of the amount of traffic to the site (61,276 sessions) but is still within the acceptable rate according to Google. Organic Traffic Results -July 5© 2021 20North Marketing Proprietary & Confidential –Do Not Distribute As a result of the new site structure, better optimization of existing content and new content with the right keywords, Discover Vail moved up in search results for all the following keywords. Keyword Rankings 6© 2021 20North Marketing Proprietary & Confidential –Do Not Distribute A look at performance so far. Keyword Rankings 7© 2021 20North Marketing Proprietary & Confidential –Do Not Distribute Total clicks and impressions increased significantly month over month. Clicks & Impressions -MOM 8© 2021 20North Marketing Proprietary & Confidential –Do Not Distribute Organic Traffic By State 8 For the second consecutive month, organic traffic from Arizona outpaced that of other states. 9© 2021 20North Marketing Proprietary & Confidential –Do Not Distribute Organic Traffic By City 9 Phoenix was the #1 city in terms of organic traffic to the website. 10© 2021 20North Marketing Proprietary & Confidential –Do Not Distribute Top Landing Pages and Page View 10 *Month over Month Top landing pages continue to be “events” and “things to do” which is the main focus of the new content. 11© 2021 20North Marketing Proprietary & Confidential –Do Not Distribute Device Traffic MOM 11 *All Users It is important to note the number of users searching with their mobile devices. Page Design will continue to focus on mobile first and desktop second. 12© 2021 20North Marketing Proprietary & Confidential –Do Not Distribute Goal Completions Month over Month 12 Goal completions continue to increase as more traffic comes to the site. 13© 2021 20North Marketing Proprietary & Confidential –Do Not Distribute Blog Post Rankings in Search Results 13 “Planning a Vail, Colorado Bachelorette Party” is currently ranking at the on page 1 at #6 in organic search results for “Colorado bachelorette party”. 14© 2021 20North Marketing Proprietary & Confidential –Do Not Distribute Blog Post Rankings in Search Results 14 “10 Tips for Planning a Vail Summer Vacation” is currently ranking at the top of page 2 organic search results for “planning a Colorado summer vacation” and is expected to move to page 1. 15© 2021 20North Marketing Proprietary & Confidential –Do Not Distribute Blog Post Rankings in Search Results 15 “Guide to Wild Animals of Colorado” is currently ranking on page 2 organic search results for “wild animals in Colorado” and ahead of the National Park Service.