HomeMy WebLinkAbout03b. VLMDAC September Special Meeting Minutes
Vail Local Marketing District Advisory Council
Special Meeting
Minutes
September 6 , 2022, 1pm
Virtual: Zoom Link
AGENDA
Packet Materials
VLMDAC member attendees:
Esmarie Faessler (Sonnenalp), Liana Moore (Antlers), Jana Morgan (Sweet Basil),
Lauren Barotz (Vail Resorts)
Additional attendees:
Mia Vlaar (Town of Vail), Liz Gladitsch (Town of Vail), Kristin Yantis (MYPR), Ainslie Fortune
(Cactus), Chris Romer (Vail Valley Partnership), Meggen Kirkham (SITE Marketing), Doug
Kessler (incoming board member), Theron Gore (incoming board member) Jonathan Reap
(incoming board member), Bob Brown (BAAG), Heather Vazza (Cactus), Jeremy Coleman
(BAAG), Charlie Herrington (Steep)
Call to Order
Esmarie called meeting to order 1:04PM
I. APPROVALS
• 2023 Draft Strategic Operating Plan & Budget (60 minutes), All Partners and Board
Discussion for use of additional $220,000: Based on the options presented, Liana
had new recommendation to Increase storytelling video content
$85,000 invested in 2022 but nothing towards media relating to
storytelling videos. What could we enhance? Shorter versions of videos
and enhanced content plan for distribution. Ultimately, goal to drive
occupancy in FIT and group sales as a for content plan. $100,000 more
could go to content creation and the rest to content plan and media
specific to distribution of videos based on plan.
Add executive summary what these are.
Consumer Journey: Change “dreaming / considering” to include “pre-booking”
Town Council presentation direction: Like working vs. non-working dollars as
representation for Town Council presentation. Consumer Journey is too abstract
for those who aren’t involved in the day to day.
Other Business
Esmarie: Request to discuss appointment of someone as the new Groups
representative with Scott gone.
Meeting Adjourned 1:58pm Motion Jana/ Second by Liana
Upcoming Meetings:
VLMDAC Board Meeting, Thursday, September 15, 2022, Grand View Room