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HomeMy WebLinkAbout03b. VLMDAC September Special Meeting Minutes Vail Local Marketing District Advisory Council Special Meeting Minutes September 6 , 2022, 1pm Virtual: Zoom Link AGENDA Packet Materials VLMDAC member attendees: Esmarie Faessler (Sonnenalp), Liana Moore (Antlers), Jana Morgan (Sweet Basil), Lauren Barotz (Vail Resorts) Additional attendees: Mia Vlaar (Town of Vail), Liz Gladitsch (Town of Vail), Kristin Yantis (MYPR), Ainslie Fortune (Cactus), Chris Romer (Vail Valley Partnership), Meggen Kirkham (SITE Marketing), Doug Kessler (incoming board member), Theron Gore (incoming board member) Jonathan Reap (incoming board member), Bob Brown (BAAG), Heather Vazza (Cactus), Jeremy Coleman (BAAG), Charlie Herrington (Steep) Call to Order Esmarie called meeting to order 1:04PM I. APPROVALS • 2023 Draft Strategic Operating Plan & Budget (60 minutes), All Partners and Board  Discussion for use of additional $220,000: Based on the options presented, Liana had new recommendation to Increase storytelling video content  $85,000 invested in 2022 but nothing towards media relating to storytelling videos. What could we enhance? Shorter versions of videos and enhanced content plan for distribution. Ultimately, goal to drive occupancy in FIT and group sales as a for content plan. $100,000 more could go to content creation and the rest to content plan and media specific to distribution of videos based on plan.  Add executive summary what these are.  Consumer Journey: Change “dreaming / considering” to include “pre-booking”  Town Council presentation direction: Like working vs. non-working dollars as representation for Town Council presentation. Consumer Journey is too abstract for those who aren’t involved in the day to day.  Other Business  Esmarie: Request to discuss appointment of someone as the new Groups representative with Scott gone. Meeting Adjourned 1:58pm Motion Jana/ Second by Liana Upcoming Meetings: VLMDAC Board Meeting, Thursday, September 15, 2022, Grand View Room