HomeMy WebLinkAbout05. VVP Group Sales Dashboard, August 2022
To: Vail Local Marketing District Advisory Council
From: Chris Romer/Kim Brussow, Vail Valley Partnership
Date: September 2, 2022
Re: August 2022 Group Sales Dashboard
2022 Key Performance Indicators 2021 2021
Description Monthly YTD 2022 Monthly
Comparison
YTD
Comparison
New Group Leads Generated 44 286 22 169
Total Leads Generated 47 306 22 183
Active Leads in Pipeline 99 99 58 58
Room Nights Booked 2,023 13,279 152 7,563
Room Revenue Converted $616,919 $3,817,962 $125,238 $1,885,745
Cancelled & Lost Business 30 235 18 114
Site Visits 3 19 1 10
Cvent Production Monthly YTD 2022 Monthly YTD 2021
VVP – Total RFP’s 23 180 12 104
VVP – Total RFP Room Nights 4,460 58,954 2,103 27,571
VVP – Total RFP Value $1,394,996 $20,785,147 $820,643 $9,303,380
Vail – Total RFP’s 96 710 57 476
Vail – Total Room Nights 23,228 181,628 9,278 109,169
Vail – Contracted RFP’s 15 118 7 72
Vail – Contracted RN’s 1,794 14,538 747 8,287
Vail – Contracted Value $827,662 $6,290,400 $292,380 $3,310,834
Member/Lodging Partner Engagement:
Leads in the pipeline still far exceeding last year - 99 for 2022 vs. 58 in 2021
Total leads generated YTD are 60% above 2021 – 306 for 2022, 183 for 2021
20% of leads in the pipeline are still short term (in the year, for the year) for 2022, with 60% in
2023, and 20% for 2024 & beyond – group leads are larger in size and more long term
Monthly Vail DOS Meeting
Marketing/Media Efforts:
8/2 – VLMD Budget Meeting
8/15 - VLMD Board Meeting
8/25 – Meeting with Cactus Team for Groups/Conference Page – DiscoverVail.com
Executive Summary/What’s Next for September:
9/1 - VLMD Partner Budget Planning Meeting and 9/15 VLMD Board Meeting
9/14-21 – Vail Quarterly Sales Trip
9/16 - Vail DOS Advisory Council Meeting and 9/20 DOS Happy Hour at Arrabelle
9/16 – Site Visit/Breakfast Meeting at Gravity Haus
Site Visits for September – IDA Reading for Oct 2023 – 405 Room Nights; PMG Digital for May
2023 – 1,789 Room Nights; CO Bankers Association for July 2023 – 60 Room Nights