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Home My WebLink AboutVLMD Creative Agency RFP Applicant - HyFyveA proposal specially prepared for Vail Local Marketing District Advisory Council August 31, 2022 Discover a Fulfilling Online Experience HyFyve.com | 970.445.8546 2 August 31, 2022 Liz Gladitsch lgladitsch@vailgov.com Dear Liz, Thank you for inviting us to bid on the Website Manager role for Discover Vail. Should we be selected for the position, my team and I will make your life easier by addressing issues before they become problems. We will respect the fine line between, “Get it done”, and “Check with us first”. Our goal is provide your audience with an amazing brand experience while taking a mountain of responsibilities off your plate. Please review the details within this proposal and be sure to let me know if you have any questions. With deep gratitude, Dennis McMahon, CEO, Founder dennis@hyfyve.com | 970.445.8546 HyFyve.com | 970.445.8546 3 HyFyve Marketing is a special breed of agency. We are young at heart, seasoned in the trade, and comfortably reside ahead of marketing and design trends. We focus on discovering and sharing your brand’s unique story. We flex our individual strengths to achieve your goals and hold ourselves accountable to the highest of standards — our own. Together, we will meet and exceed your expectations. Every time, every project. Dennis McMahon CEO, Founder MANAGING EXPERT TEAMS SINCE 2005 HyFyve is a direct reflection of Dennis’ love for business and design. He finds practicality and beauty are ever present in high quality marketing campaigns and has helped clients from a variety of industries create the brand they deserve. Dennis’ approach to success puts research and facts first before outlining the plan for marketing. Aaron Cessna Creative Director & UI/UX Designer CONNECTING THE DOTS SINCE 1996 Working as an Editor, Designer and Art Director across a variety of media for more than 25 years has helped Aaron hone his skills an award-winning Creative Director. His work is consistently clean, accessible, and innovative, always placing the audience first. THE TEAM Jill Lau SEO & Social Media Strategist TRENDING ONLINE SINCE 2013 Jill has spent her career developing well branded, digital content, that is enjoyed by both the target audience and Google’s search algorithms. From social media campaigns, to reputation management, and YouTube video optimization, Jill is an agent of positive and consistent digital communication. Eric Biboso Senior Web Developer SLINGIN’ CODE SINCE 2003 Eric is a huge fan of exceptional design and websites that just make sense, a sucker for efficiency and effectiveness. Whether he’s flying down the mountain on two wheels, or guiding traffic to your website’s contact form, Eric is known to cross the finish line swiftly and with style. HyFyve.com | 970.445.8546 4 HyFyve is the necessary evolution of the small agency business model. We have foregone the comfort of salaries and employee benefits to pursue our own adventures. We are explorers and we are observers. We build stellar campaigns for our clients and learn from their unique experiences along the way. OUR PHILOSOPHY “Do unto others as you would have them do unto you.” Pure and simple. By applying the Golden Rule to business decisions, trust will develop quickly and will endure. The relationship that we share with you and the bonds that you build with your audience will be genuine when we put the other’s needs first. OUR VALUES •We will listen closely to your needs. •We will always put your audience first. •We will only propose solutions that address your needs. •We will always deliver and never surprise bill you. OUR PROMISE Agency employees wear many hats, rarely getting to flex their strengths. We eliminate that challenge and build teams to address your unique needs. Our network includes professionals who specialize in the following fields: Brand Strategy Graphic Design Commercial Printing Media Outlets Media Planning Digital Media Strategy Public Relations Copywriting Website Design Website Development Social Media Management Testing & Data Analysis Illustration Animation Photography Videography OUR SERVICES HyFyve.com | 970.445.8546 5 Website Strategy DiscoverVail.com is the hub of all marketing efforts, the single point of truth. Every spoke of the marketing campaign should guide visitors to the website so we may curate their journey and continue to engage with them. Great design is an exercise in problem solving that relies on data and evidence to drive decisions. The DiscoverVail.com website has a solid foundation, yet it can be improved upon, especially as it pertains to the mobile user experience. With 70% of traffic coming through on mobile, significant opportunities exist to better serve prospective guests, enhance the brand, and improve the overall experience. SOME SUGGESTED EDITS INCLUDE: •Fewer disruptions on mobile •Better spacing and scaling between elements on mobile •Address broken page layouts on Android •Consistency of body copy formatting and spacing •Revamp of FAQ section with the goal of populating Google Knowledge Panel •Develop hierarchy of CTAs site wide •Create a hierarchy of on-page content •Add subhead copy to support headlines and imagery •Develop alternative design elements to complement photography •Improve taxonomies for more flexible dynamic content population •Improve image scaling to address accessibility and responsive design standards •Develop processes to ensure SEO best practices are methodically addressed APPROACH | BUILDING UPON A SOLID FOUNDATION HyFyve.com | 970.445.8546 6 Website Management Budget = $69,600* *TBD: Plus enterprise-grade managed hosting (~$3,600/year) Duration of engagement: 12 months (01/01/2023 - 12/31/2023) Supplemental creative and website development services billed at $145/hr Budget Breakdown The scope of work is estimated at 40 hours of website services per month for 12 months at $145 per hour (40 x 12 x $145 = $69,600). WEBSITE SERVICES INCLUDE •Account management and meeting time •Research and road mapping •Security and software updates •Technical support •Google integrations (eg: GTM, GA4, GSC) •Front end and backend development •UX strategy / UI design •Content edits and updates •SEO strategy, edits and updates •Performance testing, optimization and reporting •Staging site QA and deployments •Partner consultation and advisement •Integrations management WEBSITE MANAGEMENT BUDGET & SERVICE DETAIL | THE BOTTOM LINE HyFyve.com | 970.445.8546 7 Monthly Billing Detail The annual budget will be broken into 12 monthly installments of $5,800 each ($69,600 / 12 = $5,800). Each month’s retainer will be billed in advance with the first invoice being issued early January 2023. Typical payment terms are Net 30 and past- due invoices may incur a 1.5% finance charge. Each monthly invoice will include a detailed list of the total hours spent per service bucket during the previous month. SERVICE BUCKETS INCLUDE •Account Management •Design •Development •Content Population •Maintenance & Support •Research & Reporting Quarterly Retainer Reconciliation The monthly commitment will be fluid, therefore a “retainer reconciliation” will be performed at the end of each quarter. When we’ve exceed the allotted time for the previous quarter a supplemental invoice will be issued to cover overages. Likewise, when we come in under budget a credit will be applied to the next billing cycle. Throughout the year we will monitor the overall budget, anticipating peaks and valleys so as not to exceed the total annual allotment. HYBRID RETAINER | WEBSITE MANAGEMENT BILLING TRANSPARENCY HyFyve.com | 970.445.8546 8 Clients Past & Present TRAVEL-RELATED •Club One •East West Partners •Kebler Corner •Marble Hill Farms •Resort Delivery •Snowmass Base Village •Town of Avon •Vail Mountain Lodge •Vail Valley Partnership •Westin Riverfront NONPROFIT & GOVERNMENT •4H •Avon Police Department •Eagle County •East West Partners •Mountain Recreation •SpeakUp ReachOut •The Cycle Effect •Town of Gypsum •Walking Mountains •Your Hope Center Custom Wordpress Website Examples DISCOVERAVON.ORG •Versatile taxonomy structure for flexible dynamic population •Custom template built on the Sage framework with ACF Pro SYMBIA.COM •Blog content drives 60% of traffic via multiple page 1 keywords •~200 pages with robust interlinking and dynamic content structure •Custom template built on the Sage framework with ACF Pro MOUNTAINREC.ORG •Flexible content blocks with reservation system integrations •Custom template built on the Sage framework with ACF Pro HYFYVE.COM •Content marketing strategy built around niche long tail keywords •Custom template built on the Sage framework with ACF Pro EXPERIENCE | OUR AMAZING CLIENTS HyFyve.com | 970.445.8546 9 Chris Romer, President & CEO of Vail Valley Partnership “WELCOME HOME NEIGHBOR” ECONOMIC DEVELOPMENT CAMPAIGN •Developed the award winning “Welcome Home Neighbor” campaign with the VVP and the Town of Gypsum •The campaign reduced local economic fallout during the first year of the COVID-19 pandemic •Developed a comprehensive campaign toolkit for cross-industry application throughout the Eagle County •cromer@vailvalleypartnership.com / 970.477.4016 “Dennis and HyFyve are excellent at synthesizing information from multiple sources and building a clear, concise, and coherent outcome. They are amazing and will help move the VLMDAC forward as we embark upon new stewardship messaging and build on the solid foundation that currently exists.” Megan Smith, CEO of Symbia Logistics WEBSITE DEVELOPMENT, BRANDING, SEO, PPC, DESIGN, HR SUPPORT, M&A STRATEGY, ETC... •Developed an international brand based on a vision •Company grew from $15MM in annual revenue to over $80MM in five years •Digital media campaign repeatedly attracts multi-million dollar sales leads •megan.smith@symbia.com / 720.289.4565 “Working with HyFyve is like having an entire marketing department minus the overhead. There is no limit to what they can do, and their creative ideas are an inspiration to our team and our clients. The trust we share is deep and I can’t imagine where we would be without them.” REFERENCES | OUR BIGGEST FANS HyFyve.com | 970.445.8546 10 Liz Wood, Marketing & Communications Manager at Town of Avon DISCOVER AVON BRANDING AND DESTINATION MARKETING WEBSITE •Developed brand standards that align with the values of the community •Created a user-friendly admin area for ongoing content management and website administration by Town staff •Analyzed the hits-and-misses of other destination marketing websites to inform design and content structure •ewood@avon.org / 970.471.0378 “Dennis and the HyFyve team helped recreate our tourism website, Discover Avon. It is now very inviting and informative and we feel it shows the many awesome amenities of our little mountain town. They also kept a big project on time with a very well organized spreadsheet of deadlines and content. We are very pleased with the end product.” Paul Abling, Marketing & Communications Director at Walking Mountains “TRENDS WITH BENEFITS” CARBON REDUCTION CAMPAIGN •Created a campaign about the environmental benefits of working from home •Services included naming, custom illustration, animation, microsite design, copywriting, and toolkit creation •HyFyve provides ongoing consultative services to elevate the Walking Mountains brand and initiatives •paul@walkingmountains.org / 970.688.4250 “We love having HyFyve in our corner for three reasons: 1. They believe in a sustainable future for our community. 2. They listen intently. 3. Nobody is better at simplifying complex challenges.” REFERENCES | OUR BIGGEST FANS HyFyve.com | 970.445.8546 11 THANK YOU | YOU’RE AWESOME THANK YOU FOR YOUR TIME | THE HYFYVE TEAM