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HomeMy WebLinkAboutVLMD Creative Agency RFP Applicant - Pineapple DigitalOctober 2022 Pineapple Digital Marketing © Confidential 2022 Create.Cultivate. Convert. Data-driven digital marketing. Website Maintenance AGENDA 2 I.Our Current Clients II.Our Web Development Work III.2023 Plan for VLMD Site IV.Loyalty Program Support V.Future Work Our Maintenance Clients •Support 50+ Websites •Turnaround times -24-48 hours •Can Manage Different Platforms •WordPress •Shopify •Magento •Squarespace •Drupal •Custom CMS Our Work 4 •We have built over 150+ websites •We have a team of experienced developers Ways to Increase Traffic, Sessions & Time on Site 5 We recommended adding more content to the website for SEO purposes and the user experience, including detailed village pages. Here are several other ideas: Lodging Page: •Add a landing page to help visitors with sections such as Why Book Direct, Lodging FAQ and Seasonal Deals. •Create an interactive map of the Vail Valley to show neighborhood locations, bus stops, etc. Sustainability Page: •Create a Carbon Footprint Calculator (Example: Visit Iceland) •Create a map of Electric Vehicle Charging Station Locations •Add a landing page on 10 Tips For a Sustainable Ski Vacation in Vail. Example: https://www.zuerich.com/en/visit/sustainable-zurich Ways to Increase Traffic, Sessions & Time on Site 6 We recommended creating a better mobile experience and better tracking. Mobile: •68% of Discover Vail’s traffic comes in through mobile devices •Create a better user experience by fixing current mobile issues (spacing, images for responsive design, and mobile elements) •Page Re -designs from Loyalty Campaign Better Tracking: •Work with Book Direct to get better tracking between the site and Book Direct. Currently we can only see how many user go to the Book Direct site. •Create additional goals in GA to track events, weddings, groups, things to do, etc. Ways to Increase Traffic, Sessions & Time on Site 7 Set Up •Place Tracking •Analytics and Data Findings Track Desired Outcomes •Track and Measure User Journey Via Website Gather Results •Gather Data Evaluate and Plan •Evaluate Results •Strategize new UX/UI for Improved 2023 User journey Redesign & Code •Redesign User Model •Implement New UX/UI via Code Personalized Content: •Support Brown Analytics’ Loyalty Campaign strategy of serving up personalized content on the website by answering a series of questions. Why Your SEO Company Should Be Your Web Company 8 We know how Google works and we can code: •Response time is of the essence with SEO and content. We have an entire team of developers who are fast, efficient and knowledgeable. •We can solve the technical SEO issues quickly with our team of experienced developers. •We constantly study the website analytics and user behaviors to make recommendations on improving and enhancing the user experience. •We use heatmaps to determine where users are clicking, scrolling, exiting, etc., to inform our strategies. UX/UI Design: •Because of what we do above, we can determine better page designs, user flows, and website evolution than website-only companies. •We can go from design to implementation quickly, incorporating SEO value on every page. •We successfully maintain and build many websites currently, including e-Commerce sites that need constant attention. •We stay on top of current website and SEO trends to leverage to our clients’ advantage. •We think outside the box with creative ways to engage users. •We understand developing content for the HNW audience, having promoted Vail for two decades. Thank You. Pineapple Digital Marketing © Confidential 2022