HomeMy WebLinkAbout02. VLMDAC October Meeting Minutes
Vail Local Marketing District Advisory Council
Monthly Meeting
October 20th, 2022, 8:00 am
In person Grand View Room & Virtual Zoom
VLMDAC member attendees:
In Person- Liana Moore (Antlers), Jana Morgan (Sweet Basil), Michael Holton
(Vail Health), Douglas Kessler (Home Owner), Jonathan Reap (Four Seasons),
Lauren Barotz (Vail Resorts), Esmarie Faessler (Sonnenalp), Theron Gore (East
West Resorts)
Additional attendees:
In Person- Mia Vlaar (Town of Vail), Kristin Yantis (MYPR), Ainslie Fortune
(Cactus), Jeremy Gross (Town of Vail), Carlie Smith (Town of Vail), Meggen
Kirkham(SITE Marketing), Mark Herron (Lodging Liaison), Chris
Shewmaker(Cactus), Matthew Stontz (Cactus), Jeff Strahl (Cactus), Heather
Vazza (Cactus), Abby Oliveira (Town of Vail), Laura Libby (Miles Partnership),
Hannah Brown (Miles Partnership), Michael Bednarczyk (970 Design), Thomas
Pull (970 Design), Slade Cogswell (970 Design), Ori Anderson (970 Design),
Emily Haelen (970 Design)
Zoom- Kay Schneider (Vail Valley Partnership), Bob Brown (BAAG), Jeremy
Coleman (BAAG), Jodi Doney (EV Airport), Kim Brussow (Vail Valley
Partnership), Laurie Mullen, Lee Ladyga, Maggie Meek, Robert Troller (Cactus)
Call to Order
Esmarie called meeting to order 8:33AM
I. Monthly Financial Report
August $300,000 still up from 2020 38% up from 2019
Year to Date $4million which is a 43%increase from last year, also up 20% from
budget and 49% from 2019
Year to date expenditures $4million
II. Minutes
• VLMDAC September 15th Minutes Approval
Approval Jana/ Michael second/ unanimous
III. Information & Discussion Updates
• 2022 Winter Campaign Update
Cactus brought two options to possibly start running next week
Option A or Option B
Stay with “life is but a dream” or “come celebrate 60 years of Vail”
This is only for a month we have a much bigger conversation in front of us
about marketing and this campaign
• 2022 Budget Updates & Shift
BAAG Budget Request- requesting $30,000 for:
Manual Omni-channel campaign
Personalization
Data Governance
Support for Liz leave
If approved will get this started, if not we will put it on hold until 2023
Motion to approve $30,000 request to Town Council November 1st
Jana/ second Jonathan/ Unanimous
Cactus 2022 Marketing Budget Shifts
Reduced Influencer Consultation
Reduced Budget for Community toolkit
Increase Campaign Production
• Town of Vail Updates-
Events- daily events will be coming back
We will be announcing the talent for the daily Apres performances
Concerts over Thanksgiving weekend
Dec 15,16,17 to celebrate Vails 60th
April end of season concert in the works
• Other Business
Vote Yes on Transportation
Chris Romer asked everyone to attend Monday the 24 th at Mountain Fish
House for more info
There are quite a few Board positions that will be up for renewal- Esmarie,
Michael, Liana, Theron and ?? you can reapply for your positions
• RFP Presentations
• Media Planning & Buying
Miles Partnership- Presented
Cactus-Presented
• Website Management
Cactus – Presented
HyFyve- Presented
970-Presented
Pineapple Digital- formally 20North- Presented
• Adjournment
Motion to adjourn by Jana/ Theron second/ unanimous
• Appendix
-Website performance and future optimizations
-Fall digital media performance
-Lodging Liaison Report
IV.
VLMDAC Executive Session pursuant to: 1) C.R.S. 24-6-402(4)(e) – to determine
positions, develop a strategy and instruct negotiators. Re: 2022 VLMD Budget
Upcoming Meetings:
VLMDAC Monthly Meeting Thursday, November 17, 2022
Location- Grand View Room