HomeMy WebLinkAbout03. VVP Group Sales Dashboard, October 2022
To: Vail Local Marketing District Advisory Council
From: Chris Romer/Kim Brussow, Vail Valley Partnership
Date: November 4, 2022
Re: October 2022 Group Sales Dashboard
2022 Key Performance Indicators 2021 2021
Description Monthly YTD 2022 Monthly
Comparison
YTD
Comparison
New Group Leads Generated 36 353 26 225
Total Leads Generated 40 382 27 242
Active Leads in Pipeline 102 102 67 67
Room Nights Booked 795 15169 1001 8604
Room Revenue Converted $180,915 $4,236,348 $257,798 $2,150,543
Cancelled & Lost Business 22 288 21 154
Site Visits 3 25 0 12
Cvent Production Monthly YTD 2022 Monthly YTD 2021
VVP – Total RFP’s 34 234 15 134
VVP – Total RFP Room Nights 10,277 75,437 4,269 34,394
VVP – Total RFP Value $3,398,192 $26,164,463 $1,754,277 $12,025,265
Vail – Total RFP’s 70 865 65 607
Vail – Total Room Nights 17,685 224,385 13,320 136,355
Vail – Contracted RFP’s 14 150 8 91
Vail – Contracted RN’s 2,029 18,715 1,840 11,383
Vail – Contracted Value $975,807 $8,360,924 $811,637 $4,645,733
Member/Lodging Partner Engagement:
Leads in the pipeline still far exceeding last year – 102 for 2022 vs. 67 in 2021
Total leads generated YTD are 58% above 2021 – 382 for 2022, 242 for 2021
2% of leads in the pipeline are still short term (in the year, for the year) for 2022, with 63% in
2023, and 35% for 2024 & beyond – group leads are larger in size and more long term
Site Visits in October: NABP Aug 2023 61 room nights; YBL Feb 2023 184 room nights (booked
Grand Hyatt Vail); MSI June 2024 417 room nights
5 Groups Booked in the month of October
10/14 – Meeting with Vail Resorts re: NBS Feb 2023
10/18 - DOS Advisory Council Meeting
10/20 – VLMD Board Meeting
10/25 – VLMD Partner Meeting
Marketing/Media Efforts:
Follow Up Meeting with Cactus Team for Groups/Conference Page – DiscoverVail.com
Worked with CO Meetings & Events for Article on Groups/Village Wide Programs
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October 2022 Group Sales Dashboard
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Executive Summary/What’s Next for November:
Site Visit at Grand Hyatt Vail in November – AWS Aug 2023 108 room nights
Revisions submitted to Cactus for Groups page on DiscoverVail.com
Coordinate DOS outing for January 17 – while in town for quarterly sales trip
Register for MIC Annual Meeting in Denver for March – outreach for coop opportunities
11/7-14 – on Vacation – back up is Kay Schneider – kay@vailvalleypartnership.com
11/16 - Vail/BC DOS Advisory Council
11/17 – VLMD Board Meeting & VLMD Partner 2023 Planning Meeting
11/18 – Virtual Meeting with Venture Sports – Group Offerings in Vail
11/22 – VLMD Partner Meeting
11/23-25 – VVP Office Closed for Thanksgiving Holiday