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HomeMy WebLinkAbout07. Vail Taxable Sales Report through 2022-09-30Destination: Vail
Report Period: Taxable sales through September 2022
a) Vail Village/Lionshead Combined Performance
Taxable sales
May-Sep 2022
Taxable sales
May-Sep 2021
%
Difference
$53,504,295 $52,710,582 1.5%
$66,150,967 $66,062,500 0.1%
$51,603,046 $47,404,848 8.9%
$171,258,308 $166,177,929 3.1%
b) Retail Segment Performance, by Neighborhood
Taxable sales
May-Sep 2022
Taxable sales
May-Sep 2021
%
Difference
$46,151,987 $44,591,183 3.5%
$7,352,308 $8,119,399 -9.4%
$53,504,295 $52,710,582 1.5%
c) Restaurant Segment Performance, by Neighborhood
Taxable sales
May-Sep 2022
Taxable sales
May-Sep 2021
%
Difference
$51,122,742 $53,860,707 -5.1%
$15,028,225 $12,201,793 23.2%
$66,150,967 $66,062,500 0.1%
d) Lodging Segment Performance, by Neighborhood
Taxable sales
May-Sep 2022
Taxable sales
May-Sep 2021
%
Difference
$34,250,912 $31,777,816 7.8%
$17,352,134 $15,627,032 11.0%
$51,603,046 $47,404,848 8.9%Lodging Sales in Vail Village + Lionshead
DESCRIPTION OF REPORT: The Vail Taxable Sales Report is a monthly ("Foundation") and seasonal ("Seasonal") report of taxable sales in
Vail Village and Lionshead neighborhoods of Vail, tracking consumer spend at Retail, Restaurant and Lodging businesses in both locations
("neighborhoods") and in aggregate. The report is based on financial data provided by the town(s) included in the report. Details follow:
FOUNDATION REPORT: The foundation report is a monthly report comprised of 4 sections focusing on Vail Village and Lionshead
neighborhood data, and conveying (a) Retail, Restaurant and Lodging sales by segment and in aggregate, (b) Retail sales by neighborhood
and in aggregate, (c) Restaurant sales by neighborhood and in aggregate, and (d) Lodging sales by neighborhood and in aggregate. All data
are derived from Town of Vail taxable sales reports and are as-of the most recent date for which data are available.
SEASONAL REPORT: The seasonal report is produced 2 times annually, in approximately July and March (data-dependent) and is an
expansion of the Foundation Report described above. The seasonal report is intended to provide the client with competitive information
both within Vail and with Vail's competitive set for the Summer (May - October) and Winter (November - April) seasons. In addition to the
Foundation data, the Seasonal Report includes a comparative analysis of All Vail Neighborhood aggregate sales versus the same data from
Aspen, Breckenridge and Steamboat Springs.
TOWN OF VAIL TAXABLE SALES REPORT
Retail Sales in Vail Village + Lionshead
Lodging Sales in Vail Village + Lionshead
Restaurant Sales in Vail Village + Lionshead
Total Retail/Restaurant/Lodging Sales in Vail Village + Lionshead
Lodging Sales in Vail Village
Lodging Sales in Lionshead
Restaurant Sales in Vail Village + Lionshead
Restaurant Sales in Lionshead
Restaurant Sales in Vail Village
Retail Sales in Lionshead
Retail Sales in Vail Village
Retail Sales in Vail Village + Lionshead
Copyright (c) 2022 DestiMetrics. All Rights Reserved 1
Town of Vail All-Store Monthly Report
SECTION 1 - SEASONAL CHARTS BY SEGMENT - VAIL VILLAGE + LIONSHEAD NEIGHBORHOODS
Winter 21/22 and Summer 2022 Taxable Sales
Retail, Restaurant and Lodging Segments + Aggregate
32.2%
41.8%
36.4%35.1%
18.7%
12.4%
30.6%
6.1%5.0%
-0.8%-0.7%
3.6%1.5%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 Winter Ttl May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl
Chart 1b: Retail Sales -VV + LH
Sales thru Sep-22
Sales thru Sep-21
YOY % Variance
48.0%47.7%45.1%
51.1%
28.0%
36.6%
42.9%
13.8%
4.4%
-4.8%
-1.8%
2.0%0.1%
-10%
0%
10%
20%
30%
40%
50%
60%
$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 Winter Ttl May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl
Chart 1c: Restaurant Sales -VV + LH
Sales thru Sep-22
Sales thru Sep-21
YOY % Variance
42.6%
97.3%93.1%90.8%
57.7%53.1%
78.4%
44.3%
27.1%
0.9%2.2%
7.7%8.9%
0%
20%
40%
60%
80%
100%
120%
$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
$160,000,000
$180,000,000
Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 Winter Ttl May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl
Chart 1d: Lodging Sales -VV + LH
Sales thru Sep-22
Sales thru Sep-21
YOY % Variance
39.9%
62.5%
57.9%59.7%
36.2%
31.8%
50.6%
17.7%
10.8%
-1.9%-0.2%
4.1%3.1%
-10%
0%
10%
20%
30%
40%
50%
60%
70%
$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
$250,000,000
$300,000,000
$350,000,000
$400,000,000
$450,000,000
Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 Winter Ttl May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl
Chart 1a: Aggregate Sales (Retail + Restaurant + Lodging) -VV + LH
Sales thru Sep-22
Sales thru Sep-21
YOY % Variance
Copyright (c) 2022 DestiMetrics. All Rights Reserved.2
Town of Vail All-Store Monthly Report
SECTION 2 - RETAIL SEGMENT BY NEIGHBORHOOD
Winter 21/22 and Summer 2022 Taxable Sales
Vail Village, Lionshead and VV/LH Combined
9.7%
49.3%
35.9%33.7%
10.4%
21.3%28.6%
-24.9%
-12.0%-13.1%
-7.5%
4.3%
-9.4%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 Winter Ttl May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl
Chart 2c: Lionshead Retail Sales
Sales thru Sep-22
Sales thru Sep-21
YOY % Variance
32.2%
41.8%
36.4%35.1%
18.7%
12.4%
30.6%
6.1%5.0%
-0.8%
-0.7%
3.6%1.5%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 Winter Ttl May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl
Chart 2a: VV + LH Retail Sales
Sales thru Sep-22
Sales thru Sep-21
YOY % Variance
39.3%39.6%
36.6%35.6%
22.0%
10.0%
31.3%
11.3%
8.4%
1.6%0.5%
3.5%3.5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
$90,000,000
$100,000,000
Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 Winter Ttl May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl
Chart 2b: Vail Village Retail Sales
Sales thru Sep-22
Sales thru Sep-21
YOY % Variance
Copyright (c) 2022 DestiMetrics. All Rights Reserved.3
Town of Vail All-Store Monthly Report
SECTION 3 - RESTAURANT SEGMENT BY NEIGHBORHOOD
Winter 21/22 and Summer 2022 Taxable Sales
Vail Village, Lionshead and VV/LH Combined
54.2%
50.1%50.1%
60.1%
36.6%
66.1%
50.5%
69.3%
16.8%14.7%
18.3%
37.5%
23.2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 Winter Ttl May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl
Chart 3c: Lionshead Restaurant Sales
Sales thru Sep-22
Sales thru Sep-21
YOY % Variance
48.0%47.7%45.1%
51.1%
28.0%
36.6%
42.9%
13.8%
4.4%
-4.8%
-1.8%
2.0%0.1%
-10%
0%
10%
20%
30%
40%
50%
60%
$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 Winter Ttl May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl
Chart 3a: VV + LH Restaurant Sales
Sales thru Sep-22
Sales thru Sep-21
YOY % Variance
46.4%47.1%43.9%
48.9%
25.9%
30.3%
41.0%
4.6%1.4%
-9.3%
-6.3%-6.0%-5.1%
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
$90,000,000
$100,000,000
Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 Winter Ttl May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl
Chart 3b: Vail Village Restaurant Sales
Sales thru Sep-22
Sales thru Sep-21
YOY % Variance
Copyright (c) 2022 DestiMetrics. All Rights Reserved.4
Town of Vail All-Store Monthly Report
SECTION 4 - LODGING SEGMENT BY NEIGHBORHOOD
Winter 21/22 and Summer 2022 Taxable Sales
Vail Village, Lionshead and VV/LH Combined
40.2%
91.0%
82.2%
91.7%
37.6%
59.5%
70.0%
36.6%32.2%
-10.6%
7.6%
32.6%
11.0%
-20%
0%
20%
40%
60%
80%
100%
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 Winter Ttl May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl
Chart 4c: Lionshead Lodging Sales
Sales thru Sep-22
Sales thru Sep-21
YOY % Variance
42.6%
97.3%93.1%90.8%
57.7%53.1%
78.4%
44.3%
27.1%
0.9%2.2%
7.7%8.9%
0%
20%
40%
60%
80%
100%
120%
$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
$160,000,000
$180,000,000
Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 Winter Ttl May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl
Chart 4a: VV + LH Lodging Sales
Sales thru Sep-22
Sales thru Sep-21
YOY % Variance
44.1%
101.7%100.3%
90.2%
71.4%
49.1%
84.1%
48.9%
24.8%
6.9%
-0.5%-3.3%
7.8%
-20%
0%
20%
40%
60%
80%
100%
120%
$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 Winter Ttl May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl
Chart 4b: Vail Village Lodging Sales
Sales thru Sep-22
Sales thru Sep-21
YOY % Variance
Copyright (c) 2022 DestiMetrics. All Rights Reserved.5
Town of Vail All-Store Seasonal Report
SECTION 5: FIVE YEAR ALL STORE REPORT BY NEIGHBORHOOD AND SEGMENT
September 2017 - September 2022 Taxable Sales
Vail Village, Lionshead and VV/LH Combined
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
Sep-17 Dec-17 Mar-18 Jun-18 Sep-18 Dec-18 Mar-19 Jun-19 Sep-19 Dec-19 Mar-20 Jun-20 Sep-20 Dec-20 Mar-21 Jun-21 Sep-21 Dec-21 Mar-22 Jun-22 Sep-22
Chart 5b: Vail Village 5 Year Sales by Segment
Aggregate 5 Year Sales
Retail 5 Year Sales
Lodging 5 Year Sales
Restaurant 5 Year Sales
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
Sep-17 Dec-17 Mar-18 Jun-18 Sep-18 Dec-18 Mar-19 Jun-19 Sep-19 Dec-19 Mar-20 Jun-20 Sep-20 Dec-20 Mar-21 Jun-21 Sep-21 Dec-21 Mar-22 Jun-22 Sep-22
Chart 5c: Lionshead 5 Year Sales by SegmentAggregate 5 Year Sales
Retail 5 Year Sales
Lodging 5 Year Sales
Restaurant 5 Year Sales
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
$90,000,000
$100,000,000
Sep-17 Dec-17 Mar-18 Jun-18 Sep-18 Dec-18 Mar-19 Jun-19 Sep-19 Dec-19 Mar-20 Jun-20 Sep-20 Dec-20 Mar-21 Jun-21 Sep-21 Dec-21 Mar-22 Jun-22 Sep-22
Chart 5a: VV + LH 5 Year Sales by SegmentAggregate 5 Year Sales
Retail 5 Year Sales
Lodging 5 Year Sales
Restaurant 5 Year Sales
Copyright (c) 2022 DestiMetrics. All Rights Reserved.6