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HomeMy WebLinkAbout08. VVP Group Sales Dashboard, November 2022 To: Vail Local Marketing District Advisory Council From: Chris Romer/Kim Brussow, Vail Valley Partnership Date: December 2, 2022 Re: November 2022 Group Sales Dashboard 2022 Key Performance Indicators 2021 2021 Description Monthly YTD 2022 Monthly Comparison YTD Comparison New Group Leads Generated 25 378 26 251 Total Leads Generated 26 408 26 269 Active Leads in Pipeline 89 89 82 82 Room Nights Booked 2,116 18,085 0 8604 Room Revenue Converted $780,938 $5,416,427 0 $2,150,543 Cancelled & Lost Business 28 316 8 162 Site Visits 0 25 0 12 Cvent Production Monthly YTD 2022 Monthly YTD 2021 VVP – Total RFP’s 21 255 19 153 VVP – Total RFP Room Nights 7,808 83,245 2,827 37,221 VVP – Total RFP Value $3,211,782 $29,376,245 $1,218,499 $13,243,764 Vail – Total RFP’s 72 937 71 678 Vail – Total Room Nights 18,495 242,880 13,124 149,479 Vail – Contracted RFP’s 16 166 31 122 Vail – Contracted RN’s 1,879 20,591 1,552 12,935 Vail – Contracted Value $877,266 $9,238,190 $761,983 $5,407,716 Member/Lodging Partner Engagement:  Total leads generated YTD are 44% above 2021  Leads in the pipeline - 63% in 2023, 26% for 2024 & 11% for 2025 & beyond  6 Groups Booked in the month of November  DOS Advisory Council Meeting  VLMD Board Meeting & Partner Meeting Marketing/Media Efforts:  DiscoverVail.com Groups/Conference Page is now complete – may switch out photos  Created content for Smart Meeting article on Groups/Incentive Programs Executive Summary/What’s Next for December:  Site Visits – AWS (Grand Hyatt only) for Aug 2023, McDonalds USA (Four Seasons, Arrabelle, Lodge at Vail, Sebastian & Grand Hyatt Vail) for May, Aug, & Nov meetings  Coordinate DOS outing for January 17 – while in town for quarterly sales trip  Register for MIC Annual Meeting in Denver for March – outreach for coop opportunities  12/6 – Cvent Renewal Meeting  12/9 - VLMD Partner Meeting & 12/15 VLMD Board Meeting  12/15 -Vail/BC DOS Advisory Council  12/19-1/2 – VVP Office Closed for Christmas Holiday