HomeMy WebLinkAbout08. VVP Group Sales Dashboard, November 2022
To: Vail Local Marketing District Advisory Council
From: Chris Romer/Kim Brussow, Vail Valley Partnership
Date: December 2, 2022
Re: November 2022 Group Sales Dashboard
2022 Key Performance Indicators 2021 2021
Description Monthly YTD 2022 Monthly
Comparison
YTD
Comparison
New Group Leads Generated 25 378 26 251
Total Leads Generated 26 408 26 269
Active Leads in Pipeline 89 89 82 82
Room Nights Booked 2,116 18,085 0 8604
Room Revenue Converted $780,938 $5,416,427 0 $2,150,543
Cancelled & Lost Business 28 316 8 162
Site Visits 0 25 0 12
Cvent Production Monthly YTD 2022 Monthly YTD 2021
VVP – Total RFP’s 21 255 19 153
VVP – Total RFP Room Nights 7,808 83,245 2,827 37,221
VVP – Total RFP Value $3,211,782 $29,376,245 $1,218,499 $13,243,764
Vail – Total RFP’s 72 937 71 678
Vail – Total Room Nights 18,495 242,880 13,124 149,479
Vail – Contracted RFP’s 16 166 31 122
Vail – Contracted RN’s 1,879 20,591 1,552 12,935
Vail – Contracted Value $877,266 $9,238,190 $761,983 $5,407,716
Member/Lodging Partner Engagement:
Total leads generated YTD are 44% above 2021
Leads in the pipeline - 63% in 2023, 26% for 2024 & 11% for 2025 & beyond
6 Groups Booked in the month of November
DOS Advisory Council Meeting
VLMD Board Meeting & Partner Meeting
Marketing/Media Efforts:
DiscoverVail.com Groups/Conference Page is now complete – may switch out photos
Created content for Smart Meeting article on Groups/Incentive Programs
Executive Summary/What’s Next for December:
Site Visits – AWS (Grand Hyatt only) for Aug 2023, McDonalds USA (Four Seasons, Arrabelle,
Lodge at Vail, Sebastian & Grand Hyatt Vail) for May, Aug, & Nov meetings
Coordinate DOS outing for January 17 – while in town for quarterly sales trip
Register for MIC Annual Meeting in Denver for March – outreach for coop opportunities
12/6 – Cvent Renewal Meeting
12/9 - VLMD Partner Meeting & 12/15 VLMD Board Meeting
12/15 -Vail/BC DOS Advisory Council
12/19-1/2 – VVP Office Closed for Christmas Holiday