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HomeMy WebLinkAbout10. VVP Group Sales Dashboard, January 2023 To: Vail Local Marketing District Advisory Council From: Kim Brussow Date: February 2, 2023 Re: January 2023 Group Sales Dashboard 2023 Key Performance Indicators 2022 2022 Description Monthly YTD 2023 Monthly Comparison YTD Comparison New Group Leads Generated 35 35 22 22 Total Leads Generated 40 40 25 25 Active Leads in Pipeline 108 108 84 84 Room Nights Booked 252 252 247 247 Room Revenue Converted $117,426 $117,426 $84,670 $84,670 Cancelled & Lost Business 30 30 26 26 Site Visits 2 2 5 5 Cvent Production Monthly YTD 2023 Monthly 2021 VVP – Total RFP’s 27 27 22 22 VVP – Total RFP Room Nights 8,780 8,780 9,600 9,600 VVP – Total RFP Value $3,085,099 $3,085,099 $3,627,786 $3,627,786 Vail – Total RFP’s 75 75 87 87 Vail – Total Room Nights 25,410 25,410 20,265 20,265 Vail – Contracted RFP’s 12 12 7 7 Vail – Contracted RN’s 1,895 1,895 300 300 Vail – Contracted Value $946,782 $946,782 $171,424 $171,424 Member/Lodging Partner Engagement:  Monthly Lead Status Update to Lodging Partners  DOS Advisory Council Ski Day/Apre’  MIC Tradeshow Registration  Two MIC Tradeshow Meetings with ACCESS and Lodging Partners  VLMD Board Meeting Marketing/Media Efforts:  SalesForce Renewal  Research for Tradeshow Marketing Promo Items  Renew Destination CO Annual Membership Executive Summary/What’s Next for February:  Monthly DOS Advisory Council Meeting  VLMD Board Meeting  Two VLMD Partner Meetings  Site Visit – Mastercard – 50 Room Nights – Arrabelle, Grand Hyatt Vail & Four Seasons  Book flights/hotel for April Quarterly Sales Trip  Annual Review Meeting with Cvent