HomeMy WebLinkAbout09. VVP Group Sales Dashboard, December 2022
To: Vail Local Marketing District Advisory Council
From: Chris Romer/Kim Brussow, Vail Valley Partnership
Date: January 9, 2023
Re: December 2022 Group Sales Dashboard
2022 Key Performance Indicators 2021 2021
Description Monthly YTD 2022 Monthly
Comparison
YTD
Comparison
New Group Leads Generated 26 404 29 280
Total Leads Generated 31 439 32 301
Active Leads in Pipeline 104 104 84 84
Room Nights Booked 425 18,510 92 8,696
Room Revenue Converted $147,795 $5,564,222 $35,408 $2,185,951
Cancelled & Lost Business 12 327 22 184
Site Visits 1 26 0 12
Cvent Production Monthly YTD 2022 Monthly YTD 2021
VVP – Total RFP’s 24 271 8 161
VVP – Total RFP Room Nights 7,565 87,770 4,495 41,716
VVP – Total RFP Value $3,124,345 $31,154,190 $1,599,820 $14,843,584
Vail – Total RFP’s 83 1006 54 732
Vail – Total Room Nights 29,848 268,780 13,491 163,270
Vail – Contracted RFP’s 9 180 5 127
Vail – Contracted RN’s 927 21,518 772 13,707
Vail – Contracted Value $533,973 $9,772,163 $370,193 $5,777,909
Member/Lodging Partner Engagement:
Finished the year strong with Total Lead Generation = 301 in 2021 vs. 439 for 2022
Leads in the pipeline - 56% in 2023, 31% for 2024 & 13% for 2025 & beyond
3 Groups Booked in the month of December
DOS Advisory Council Meeting
VLMD Board Meeting & Partner Meeting
Registered for MIC Annual Meeting in Denver for March – outreach for coop opportunities
Meeting with Mark Heron, Chris Romer & Kay Schneider re: Lodging Liaison next steps
Marketing/Media Efforts:
Cvent Renewal Meeting & Annual Account Review
Created Article Content for Smart Meetings Article on Group Sales
Executive Summary/What’s Next for January:
Site Visit with McDonalds Corp (rescheduled from December)
1/18 - VLMD Board Meeting
1/17 - Vail/BC DOS Advisory Council – Ski/Happy Hour
Meeting with hotels & ACCESS to coordinate MIC Tradeshow décor/giveaways
Create/order DiscoverVail.com tradeshow promo items/display banner/tablecloth
Renew Destination CO Annual Membership
SalesForce Database Annual Renewal