HomeMy WebLinkAbout04. VLMDAC February Meeting Minutes
Vail Local Marketing District Advisory Council
Monthly Meeting
February 16, 2023, 8:30 am
Grand View Room
VLMDAC board attendees:
In Person- Liana Moore (Antlers), Jana Morgan (Sweet Basil), Michael Holton
(Vail Health), Jonathan Reap (Four Seasons), Theron Gore (East West), Barry
Davis (TOV Council member)
Zoom- Esmarie Faessler (Sonnenalp), Douglas Kessler (Homeowner)
Additional attendees:
In Person- Mia Vlaar (Town of Vail), Russ Forrest (Town of Vail), Kristin Yantis
(MYPR), Jeremy Gross (Town of Vail), Carlie Smith (Town of Vail), Meggen
Kirkham (SITE Marketing), Liz Gladitsch (Town of Vail), Ivy Vaughn (Miles),
Danelle Amos (Miles), Amy Humes (Miles), Michal Bednarczyk (970 Design),
Slade Cogswell (970 Design)
Zoom- Kay Schneider (Vail Valley Partnership), Kim Brussow (Vail Valley
Partnership), Jeremy Coleman (BAAG), Bob Brown (BAAG), Charlie Herrington
(Steep), Jenna Luberto, Satchele Burns (Steep),
Call to Order
Esmarie called meeting to order 8:30AM
I. Information & Discussion Updates
VLMD and Destination Marketing Organization
Introductions
Russ, New Town Manager spoke regarding “vision” and the future of VLMDAC
Discussion ensued about moving forward, strategies, summer marketing
II. Monthly Financial Report
December total- $848,000 which is 10.1% of budget
That is $5.4m up 26.5% from 2021 1.9% ahead of 2022 budget
Expenditures $4.1m a little over a million to the fund balance
End of year $4m which is 74% of total revenues
Looking into some investment options
III. Approvals
• VLMDAC January 19th Minute Approval
Approval Jana/ Barry second/ unanimous
IV. Information & Discussion Updates
• 2023 Tactical Plan
Miles Approach- Consistent Presence, Effective Media levels, Diverse
Media Mix, Relevance, Innovation
Paid Storytelling- Blog, Social Media Influencers- new outbound
application process via Aspire influencer tool
Mexico Marketing- Media buy, Influencer/Media visit this summer, April
media event in Mexico City, we are exploring one new tactic outside of
Silvia’s per view
Website Tactics- Improve Website Experience
Update from Kim on Lodging, Groups
Update from BAAG
• Video Episode
Mountain Biking video shared
• Town of Vail Updates
Tonight third Thursday concert at Solaris
March starts daily Vail Apres Spring Series offerings- silent disco, music,
art classes.
The Amp will announce April 7 and 8 concerts soon
Bravo and the Amphitheater have started announcing their schedules
• Other Business
Steward Vail plan- going to the Council on March 7th
How do we implement, education around stewardship?
• Adjournment
Motion to adjourn by Liana/ Jana second/ unanimous 11:06am
Upcoming Meetings:
VLMDAC Monthly Meeting Thursday, March 16, 2023
Location- Grand View Room