HomeMy WebLinkAbout05. VVP Group Sales Dashboard, February 2023
To: Vail Local Marketing District Advisory Council
From: Kim Brussow
Date: March 6, 20223
Re: February 2023 Group Sales Dashboard
2023 Key Performance Indicators 2022 2022
Description Monthly YTD 2023 Monthly
Comparison
YTD
Comparison
New Group Leads Generated 47 82 25 47
Total Leads Generated 53 93 28 53
Active Leads in Pipeline 125 125 100 100
Room Nights Booked 2,060 2,312 1,116 1,363
Room Revenue Converted $472,060 $589,486 $420,470 $505,140
Cancelled & Lost Business 26 56 8 34
Site Visits 1 3 1 6
Cvent Production Monthly YTD 2023 Monthly 2021
VVP – Total RFP’s 34 61 17 39
VVP – Total RFP Room Nights 6,911 15,691 3,917 13,517
VVP – Total RFP Value $2,531,777 $5,616,876 $1,360,762 $4,988,548
Vail – Total RFP’s 89 164 73 160
Vail – Total Room Nights 23,243 48,653 18,660 38,925
Vail – Contracted RFP’s 8 20 5 12
Vail – Contracted RN’s 3,311 5,206 1,359 1,659
Vail – Contracted Value $1,194,801 $2,141,583 $490,199 $661,623
Member/Lodging Partner Engagement:
Monthly Lead Status Update to Lodging Partners – record high number of leads in Feb
Final Prep for MIC Tradeshow & follow up meeting with cooping Lodging Partners
2/15 - DOS Advisory Council Meeting
2/16 VLMD Board Meeting
2/9 & 2/28 VLMD Partner Meetings
Marketing/Media Efforts:
2/7 Cvent Renewal Meeting & Annual Review
Email campaign to 1,300 planners with Invite to MIC Booth
Executive Summary/What’s Next for March:
Monthly DOS Advisory Council Meeting
3/16 VLMD Board Meeting and 3/28 VLMD Partner Meeting
3/3 Site Visit – MT2030 – October 2023 – 1,200 Rooms
Final Prep for Quarterly Sales Trip
Attend MIC Annual Meeting - Follow up thank you’s to planner attendees
Follow up with lodging partners on actualized pick up in Feb and contracted groups