Loading...
HomeMy WebLinkAbout05. VVP Group Sales Dashboard, February 2023 To: Vail Local Marketing District Advisory Council From: Kim Brussow Date: March 6, 20223 Re: February 2023 Group Sales Dashboard 2023 Key Performance Indicators 2022 2022 Description Monthly YTD 2023 Monthly Comparison YTD Comparison New Group Leads Generated 47 82 25 47 Total Leads Generated 53 93 28 53 Active Leads in Pipeline 125 125 100 100 Room Nights Booked 2,060 2,312 1,116 1,363 Room Revenue Converted $472,060 $589,486 $420,470 $505,140 Cancelled & Lost Business 26 56 8 34 Site Visits 1 3 1 6 Cvent Production Monthly YTD 2023 Monthly 2021 VVP – Total RFP’s 34 61 17 39 VVP – Total RFP Room Nights 6,911 15,691 3,917 13,517 VVP – Total RFP Value $2,531,777 $5,616,876 $1,360,762 $4,988,548 Vail – Total RFP’s 89 164 73 160 Vail – Total Room Nights 23,243 48,653 18,660 38,925 Vail – Contracted RFP’s 8 20 5 12 Vail – Contracted RN’s 3,311 5,206 1,359 1,659 Vail – Contracted Value $1,194,801 $2,141,583 $490,199 $661,623 Member/Lodging Partner Engagement:  Monthly Lead Status Update to Lodging Partners – record high number of leads in Feb  Final Prep for MIC Tradeshow & follow up meeting with cooping Lodging Partners  2/15 - DOS Advisory Council Meeting  2/16 VLMD Board Meeting  2/9 & 2/28 VLMD Partner Meetings Marketing/Media Efforts:  2/7 Cvent Renewal Meeting & Annual Review  Email campaign to 1,300 planners with Invite to MIC Booth Executive Summary/What’s Next for March:  Monthly DOS Advisory Council Meeting  3/16 VLMD Board Meeting and 3/28 VLMD Partner Meeting  3/3 Site Visit – MT2030 – October 2023 – 1,200 Rooms  Final Prep for Quarterly Sales Trip  Attend MIC Annual Meeting - Follow up thank you’s to planner attendees  Follow up with lodging partners on actualized pick up in Feb and contracted groups