HomeMy WebLinkAbout02. VLMDAC March Meeting Minutes
Vail Local Marketing District Advisory Council
Monthly Meeting
February 16, 2023, 8:30 am
Grand View Room
VLMDAC member attendees:
In Person- Liana Moore (Antlers), Jana Morgan (Sweet Basil), Michael Holton
(Vail Health), Jonathan Reap (Four Seasons), Theron Gore (East West), Barry
Davis (TOV Council member), Douglas Kessler (Homeowner), Esmarie Faessler
(Sonnenalp)
Additional attendees:
In Person- Mia Vlaar (Town of Vail), Kristin Yantis (MYPR), Jeremy Gross (Town
of Vail), Carlie Smith (Town of Vail), Meggen Kirkham (SITE Marketing), Liz
Gladitsch (Town of Vail), Michal Bednarczyk (970 Design), Carl Ribuado (SMG
Consulting), Amanda Zinn (Town of Vail)
Zoom- Kay Schneider (Vail Valley Partnership), Kim Brussow (Vail Valley
Partnership), Jeremy Coleman (BAAG), Bob Brown (BAAG), Amy Hume (Miles),
Chris Romer (Vail Valley Partnership), Jeff Werkheiser (Vail Resorts), Jenna
Luberto (BAAG), Jodi Church, Jodi Doney (Eagle County Regional Airport),
Maggie Meek (SITE), Parker Owen (Bravo! Vail), Scott Baldwin (Vail Resorts)
Call to Order
Esmarie called meeting to order 8:36AM
Matt Mire spoke about legalities and their responsibilities to the Board
I. Monthly Financial Report
January was off to a good start with lodging tax collections $842,000 which is up
13.4% from 2022 31.8% up from budget as we budgeted very conservatively
going into 2023
Expenditures year to date $172,000
II. Minutes
• VLMDAC February 15th Minute Approval
Approval Michael / Barry second/ unanimous
III. Information & Discussion Updates
• Spring Lodging Promotion Campaign
Chris spoke to DestiMetrics
Miles updated late winter creative
• Media Update & Summer Creative
• Discussion ensued about “life is but a dream” and the floating ladies
• Content Approach
Recommended timing- March 20/23-April 23/23
Recommended Markets- Denver, Colorado Springs, Grand Junction, New
Mexico, Utah
Recommended Tactics- Display/Native (ad+Genuity), Colorado.com-
native and banners, Paid Social -carousel and stories, Paid Search
Campaign Measurement- Bookings Pre-launch vs. post-launch,
Clicks/click through rates, bookings/bookings rate
• Town of Vail Updates
April 2nd new event- Mikaela 87 Celebration at Solaris
More details to come
• Other Business
Mexico is sending a few Chefs to Vail and we will send a few Chefs to
Mexico for Food & Wine events
• Board Only Working Session with Carl Ribaudo
•
• Adjournment
There was no motion to adjourn as the Board continued a working session
with Carl Ribaudo
Upcoming Meetings:
VLMDAC Monthly Meeting Thursday, April 20, 2023
Location- Grand View Room