HomeMy WebLinkAbout08. VVP Group Sales Dashboard, March 2023
To: Vail Local Marketing District Advisory Council
From: Kim Brussow
Date: April 4, 2023
Re: March 2023 Group Sales Dashboard
2023 Key Performance Indicators 2022 2022
Description Monthly YTD 2023 Monthly
Comparison
YTD
Comparison
New Group Leads Generated 21 103 44 91
Total Leads Generated 27 120 46 99
Active Leads in Pipeline 122 122 98 98
Room Nights Booked 2,711 5,023 3,934 5,288
Room Revenue Converted $641,556 $1,231,042 $1,211,780 $1,711,801
Cancelled & Lost Business 24 80 38 73
Site Visits 2 5 0 6
Cvent Production Monthly YTD 2023 Monthly 2021
VVP – Total RFP’s 11 72 26 65
VVP – Total RFP Room Nights 5,181 20,872 7,496 20,937
VVP – Total RFP Value $2,124,454 $7,741,330 $2,546,672 $7,254,268
Vail – Total RFP’s 62 226 105 251
Vail – Total Room Nights 16,698 65351 29,334 67,808
Vail – Contracted RFP’s 14 34 8 20
Vail – Contracted RN’s 3,575 8,781 1,329 4,155
Vail – Contracted Value $1,491,574 $3,633,157 $702,867 $1,642,370
Member/Lodging Partner Engagement:
3/3 – Meeting with Hythe/Grand Hyatt re: mini village wide for March 2025 - IEEE 2,867
Room Nights - Trying to move into early Dec/Jan or late April
3/7 - Meeting with New GM at Gravity Haus
3/16 - DOS Advisory Council Meeting
3/16 - VLMD Board Meeting and 3/15 & 3/28 - VLMD Partner Meetings
Marketing/Media Efforts:
3/1-5 - MIC Annual Conference in Denver –thank you emails to 267 Planner Attendees
3/15 – Group Sales Marketing Campaign Meeting with Bob Brown & Naveen
MPI Global Directory Listing Renewal
Executive Summary/What’s Next for April:
4/20 VLMD Board Meeting & 4/11 VLMD Partner Meeting
4/6 Meeting with Destination CO re: IMEX 2023
April Site Visits – 4/5-7 Penn Medicine Feb/Mar 2024, 4/7-11 Aegis Sep 2024, 4/16-19 NAVDA
Feb 2024, and 4/25-27 FEC Jan 2024
Quarterly Sales Trip back to Vail – 4/16-21/23 (NAVDA Site Visit, VVP Mixer, VLMD Board
Meeting, Lodging Meetings, DOS Advisory Council Gathering at Sonnenalp, Meeting with new
Sales Manager at Lion Square Lodge)
4/27 MPI Meetings Academy Conference