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HomeMy WebLinkAbout09. Lodging Liaison Update, Q1 2023 97 Main Street, Suite E201, Edwards, CO 81632 VailValleyPartnershp.com Lodging Liaison Update: Q1 2023 Summary As of January 1st, the VVP has been in weekly communication with the Vail Lodging community and monthly communication with the GM’s of the Vail lodging properties. With this communication we have asked for- Spring and End of Season specials, unique amenities, seasonal (winter) pictures to use on DiscoverVail.com and Summer specials. We also provide a high-level overview of the VLMD’s monthly meeting, report that the VLMD is financially strong, and the partners are working on fine tuning Vail’s marketing efforts. We have had positive response weekly. We are in the process of planning the Spring/Summer Lodging update meeting. Key Measurements Discover Vail: • There are 59+ properties listed on DiscoverVail.com • In 2023 there have been 17 active Spring/end of season specials o In 2022 there were 10 specials • Per Book Direct- o Searches per month § January 2022 1,559 vs. January 2023- 6,407 § February 2022 1,143 vs. February 2023-5,678 § March 2022 2,238 vs. March 2023- 10,461 Lodging Outreach & Communication: • A weekly lodging email is sent out to reservation managers & directors of sales/marketing with good response to offers & information. • A monthly GM Lodging email is sent out with good response as well. What’s next • We are planning the Spring/Summer Lodging update meeting. o May 24th, 3:00-5:00pm at the Grand View Room • Summer Picture is up on DiscoverVail.com • Next Lodging email will be asking for Summer specials. o We will be reaching out to more properties to participate on DiscoverVail.com through phone calls and property visits