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Better Data Together
About Key Data
Key Data works with over 200 destinations and over 2300 lodging providers around the
world. Our team is made up of experts in lodging operations and software, destination
marketing, and data science. Our product and data sets are constantly growing and we
are always looking for ways to innovate.
The Destination Data Dashboard
Forward-Looking Data
Our dashboard captures future bookings as they
happen from our lodging partners and pulls data
from OTAs (Airbnb and VRBO) for over a year in
the future. With this data, our dashboard can
show reservations on the books far in advance.
Key Performance Indicators (KPIs)
Dozens of metrics and lters allow you to nd the
data that you want when you want it. Are we
pacing for a strong recovery already ? Is our 2023
already outpacing 2020, 2021, and 2022? All of this
is available any time, right in your dashboard.
Current Data
Full access to what is happening today, allowing
you to immediately see impacts of the latest news
or legislative or executive actions.
Daily Updates
Unlike other data providers, our data is updated
twice daily. This real-time insight into market
trends is more crucial than ever.
Historical Data
We have 4+ years of historical performance data to
help you understand data trends, and shifting
patterns.
Feeder Markets
Know where your feeder markets and competitive
feeder markets are on a live basis through direct
booking information.
"The insight it provides due to its real-time access to real
bookings data has served to drive decision-making about
how and where to market. The Key Data team has been
wonderful to work with, have constantly sought feedback on
how to improve, and have been incredibly responsive to my
product suggestions. I would be happy to answer any
questions you have about working with them.”
– Jacob Pewitt Yancey,
Visit Florida Director of Consumer Insights & Analytics
Our Direct Data +
Tourism Organizations
The true market data image below
shows the critical and accurate
performance data insight that you
need from direct source data.
Direct Source data from your local
lodging partners empowers your
capabilities to deliver on your core
operations, stake holder
engagement, and provide the most
accurate messaging to visitor feeder
markets. We are your partners to
achieve your objectives start to
nish, not just give a piece to the
puzzle.
Custom Vail Pacing Dashboard
Historical + For ward-Looking Visitor Insight
Orange County Sample: Adjusted Paid Occupancy pacing report for the next 6 months
Sample: Condo and Apartment direct source booking data by bedroom count
Osceola Sample Submarket Overviews w/ KPIs (Customized to your requirements)
Filterable Online Travel Agency Ad Listings - Understand the Market Supply
Key Data Direct Source Data Feeder Market s
United States Visitor Origin Zip Code Feeder Markets
Historical + Future Booking Visitor Origin Insights
Below: Future Looking Greater Orlando Zip Code Feeder Markets (Custom Queries)
Below: A few of the top Greater Orlando 2021 zip code feeder markets
Key Data Direct Source Data Feeder Market s
Vacation Rental Property Manager Direct Booking Data
Historical + Future Booking Visitor Origin Insight
Below: Future Looking Greater Orlando International Feeder Markets (Custom Queries)
Below: Top 5 Greater Orlando feeder markets by State (or Country outside of US)
excluding Florida
Query Booking Dates to see Arrivals
Arrivals and Revenue by Booking Data
Sample below is the Greater Orlando market guest checkins and revenue over the next
90 days for bookings made year to date (6/29). Build ROI for campaigns and events with
rst party data.
Sample - Greater Orlando - Guest Checkins and Revenue for bookings YTD (6/29)
Query Booking Dates to see Feeder Markets
Feeder Market ADR Booking Window and Guest Checkins by Booking Data
Sample below is the Greater Orlando market ADR, Booking Window, and Revenue for
stay dates the week of 6/29/2022 (w/ the 4th of July 2022) bookings made 2022 year to
date (6/29). See future stay feeder market data for a given booking date and build ROI for
campaigns and events with rst party data
Sample - Greater Orlando - Feeder Markets for future stays 6/29/22 - 7/5/2022 that were
booked 2022 YTD (6/29).