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HomeMy WebLinkAbout06. Key Data Vail OverviewKey Data Over view Better Data Together About Key Data Key Data works with over 200 destinations and over 2300 lodging providers around the world. Our team is made up of experts in lodging operations and software, destination marketing, and data science. Our product and data sets are constantly growing and we are always looking for ways to innovate. The Destination Data Dashboard Forward-Looking Data Our dashboard captures future bookings as they happen from our lodging partners and pulls data from OTAs (Airbnb and VRBO) for over a year in the future. With this data, our dashboard can show reservations on the books far in advance. Key Performance Indicators (KPIs) Dozens of metrics and lters allow you to nd the data that you want when you want it. Are we pacing for a strong recovery already ? Is our 2023 already outpacing 2020, 2021, and 2022? All of this is available any time, right in your dashboard. Current Data Full access to what is happening today, allowing you to immediately see impacts of the latest news or legislative or executive actions. Daily Updates Unlike other data providers, our data is updated twice daily. This real-time insight into market trends is more crucial than ever. Historical Data We have 4+ years of historical performance data to help you understand data trends, and shifting patterns. Feeder Markets Know where your feeder markets and competitive feeder markets are on a live basis through direct booking information. "The insight it provides due to its real-time access to real bookings data has served to drive decision-making about how and where to market. The Key Data team has been wonderful to work with, have constantly sought feedback on how to improve, and have been incredibly responsive to my product suggestions. I would be happy to answer any questions you have about working with them.” – Jacob Pewitt Yancey, Visit Florida Director of Consumer Insights & Analytics Our Direct Data + Tourism Organizations The true market data image below shows the critical and accurate performance data insight that you need from direct source data. Direct Source data from your local lodging partners empowers your capabilities to deliver on your core operations, stake holder engagement, and provide the most accurate messaging to visitor feeder markets. We are your partners to achieve your objectives start to nish, not just give a piece to the puzzle. Custom Vail Pacing Dashboard Historical + For ward-Looking Visitor Insight Orange County Sample: Adjusted Paid Occupancy pacing report for the next 6 months Sample: Condo and Apartment direct source booking data by bedroom count Osceola Sample Submarket Overviews w/ KPIs (Customized to your requirements) Filterable Online Travel Agency Ad Listings - Understand the Market Supply Key Data Direct Source Data Feeder Market s United States Visitor Origin Zip Code Feeder Markets Historical + Future Booking Visitor Origin Insights Below: Future Looking Greater Orlando Zip Code Feeder Markets (Custom Queries) Below: A few of the top Greater Orlando 2021 zip code feeder markets Key Data Direct Source Data Feeder Market s Vacation Rental Property Manager Direct Booking Data Historical + Future Booking Visitor Origin Insight Below: Future Looking Greater Orlando International Feeder Markets (Custom Queries) Below: Top 5 Greater Orlando feeder markets by State (or Country outside of US) excluding Florida Query Booking Dates to see Arrivals Arrivals and Revenue by Booking Data Sample below is the Greater Orlando market guest checkins and revenue over the next 90 days for bookings made year to date (6/29). Build ROI for campaigns and events with rst party data. Sample - Greater Orlando - Guest Checkins and Revenue for bookings YTD (6/29) Query Booking Dates to see Feeder Markets Feeder Market ADR Booking Window and Guest Checkins by Booking Data Sample below is the Greater Orlando market ADR, Booking Window, and Revenue for stay dates the week of 6/29/2022 (w/ the 4th of July 2022) bookings made 2022 year to date (6/29). See future stay feeder market data for a given booking date and build ROI for campaigns and events with rst party data Sample - Greater Orlando - Feeder Markets for future stays 6/29/22 - 7/5/2022 that were booked 2022 YTD (6/29).