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07. VVP Group Sales Dashboard, April 2023
To: Vail Local Marketing District Advisory Council From: Kim Brussow Date: May 3, 2023 Re: April 2023 Group Sales Dashboard 2023 Key Performance Indicators 2022 2022 Description Monthly YTD 2023 Monthly Comparison YTD Comparison New Group Leads Generated 19 122 39 130 Total Leads Generated 22 142 40 139 Active Leads in Pipeline 106 106 101 101 Room Nights Booked 1,969 6,992 548 5,836 Room Revenue Converted $648,917 $1,879,959 $170,347 $1,882,148 Cancelled & Lost Business 27 107 34 107 Site Visits 4 9 4 10 Cvent Production Monthly YTD 2023 Monthly 2021 VVP – Total RFP’s 9 81 31 96 VVP – Total RFP Room Nights 1,463 22,335 10,220 31,157 VVP – Total RFP Value $420,093 $8,161,423 $3,816,057 $11,070,325 Vail – Total RFP’s 53 279 67 318 Vail – Total Room Nights 12,096 77,447 14,769 82,527 Vail – Contracted RFP’s 7 41 8 28 Vail – Contracted RN’s 882 9,663 911 5,066 Vail – Contracted Value $510,928 $4,144,085 $432,011 $2,074,381 Member/Lodging Partner Engagement: Monthly Lead Status Update to Lodging Partners 4/3 – Meeting with Hythe/Grand Hyatt for IEEE Village Wide for 2025 4/6 – Meeting with Destination CO for IMEX Americas Coop 4/11 – VLMD Partner Meeting 4/16-21 – Quarterly Sales Trip (4/18 NAVDA Site Visit at Grand Hyatt & Hythe, 4/18 – DOS Advisory Council Gathering, 4/19 – VVP Mixer with Members, 4/20 – VLMD Board Meeting) Tradeshow/Marketing/Media Efforts: 4/27 – Attended MPI Meetings Academy IMEX Americas – Registered & Booked Airfare/Hotel (October 2023 in Vegas) ASAE Annual Meeting – Registered & Booked Airfare/Hotel (August 2023 in Atlanta) Executive Summary/What’s Next for May: 5/3 – Meeting with Vail Resorts & Hythe re: 2027 Interski Village Wide 5/18 – DOS Advisory Council Monthly Meeting 5/18 - VLMD Board Meeting & 5/23 - VLMD Partner Meeting