HomeMy WebLinkAbout2023-05-16 Agenda and Supporting Documentation Town Council Afternoon Meeting Agenda1.Presentation/Discussion
1.1 Loading and Delivery Update 20 min.
Listen to presentation and provide feedback.
Presenter(s): Police Chief, Ryan Kenney, Vail Police
Department
Background: Update on the first year of the Loading and
Delivery Program.
1.2 Community Hub Site Update 30 min.
Listen to presentation and provide feedback.
Presenter(s): Matt Gennett, Community Development Director
Background: Update on the Community Hub.
2.Interviews for Boards and Commissions
2.1 Interviews for Design Review Board (DRB) 5 min.
Interview Candidates who are interested in serving on the
DRB.
Presenter(s): Kim Langmaid, Mayor
Background: One partial vacancy exists on the Town of Vail
Design Review Board (DRB) due to abdication. Interviews will
be conducted during the afternoon meeting. The partial-term
appointment begins May 17, 2023 and expires on March 31,
2024 (partial two year term). Duties of the five-member DRB
include reviewing the design of new structures, remodels, sign
requests, landscaping plans, and other architectural aesthetic
matters.
3.Interviews for Vail Local Housing Authority (VLHA)
3.1 Interviews for Vail Local Housing Authority (VLHA)10 min.
Interview Candidates who are interested in serving on the
VLHA.
VAIL TOWN COUNCIL MEETING
Afternoon Session Agenda
Town Council Chambers and virtually via Zoom.
Zoom meeting link: https://us02web.zoom.us/webinar/register/WN_SDQ376o3T3SuR6u9bckQMw
1:30 PM, May 16, 2023
Notes:
Times of items are approximate, subject to change, and cannot be relied upon to determine what time
Council will consider an item.
E-Delivery.pdf
230516 Hub_MGedits.docx
DRB application.pdf
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Presenter(s): Kim Langmaid, Mayor
Background: One vacancy exists on the Vail Local Housing
Authority and interviews will be conducted during the afternoon
meeting. The term of the new appointment will begin on June
1, 2023 and expire on May 31, 2028 (five year terms). Duties
of the five-member VLHA include budget approval, policy
recommendations, advocacy, staff oversight, strategic and
long-term planning, and making recommendations for
development and acquisition parameters.
4.DRB / PEC (5 min.)
4.1 DRB/PEC Update
5.Information Update
5.1 Flag Policy Updates
5.2 2023 Q1 Investment Update
5.3 Destination Marketing Organization Alignment and
Structure
6.Matters from Mayor, Council and Committee Reports (10 min.)
7.Executive Session (90 min.)
Executive Session Pursuant to:
1. C.R.S. §24-6-402(4)(e) to determine positions relative to matters that may be subject
to negotiations, develop a strategy for negotiations, and instruct negotiators; and C.R.S.
§24-6-402(4)(a) to consider the purchase, acquisition, lease, transfer or sale of real,
personal or other property, on the topics of: 1) potential workforce housing development
on property referred to as West Middle Creek, Vail, CO; Tract A, Middle Creek
Subdivision; 2) the redevelopment of the Timber Ridge deed restricted housing project
1281 North Frontage Road West, Vail, CO 81657; and 3). CDOT Appraisal;
And
2. C.R.S. §24-6-402(4)(b) to hold a conference with the Town Attorney, to receive legal
advice on specific legal questions, and C.R.S. §24-6-02(4)(e) to determine positions
relative to matters that may be subject to negotiations, develop a strategy for
negotiations, and instruct negotiators on the topic of deed restriction violations and
compliance by Altus@Vail LLC, 430 South Frontage Road East, Vail, CO 81657;
And
3. C.R.S. §24-6-402(4)(b) to hold a conference with the Town Attorney, to receive legal
VLHA Applications.pdf
PEC Results 5-8-23.pdf
DRB Results 5-3-23.pdf
230516 Flag policy.docx
Flag Policy final.docx
Investments 230331.pdf
Council_Memo_-_DMO_Alignment_and_Structure_-_5-16-23.pdf
2
advice on specific legal questions on the topics of: 1) Reggie D. Delponte Residence
Trust No. 1 and Reggie D. Delponte Residence Trust No. 2 v. Town of Vail, case
number 2022CV30107; and Town of Vail v. Reggie D. Delponte Residence Trust No. 1
and Reggie D. Delponte Residence Trust No. 2, case number 2022CA819; and 2) the
deed restriction applicable to North Trail Townhomes, 2477 Garmisch Drive #D, Vail,
CO 81657.
8.Recess 4:20pm (estimate)
Meeting agendas and materials can be accessed prior to meeting day on the Town of Vail website
www.vailgov.com. All town council meetings will be streamed live by High Five Access Media and
available for public viewing as the meeting is happening. The meeting videos are also posted to High
Five Access Media website the week following meeting day, www.highfivemedia.org.
Please call 970-479-2136 for additional information. Sign language interpretation is available upon
request with 48 hour notification dial 711.
3
AGENDA ITEM NO. 1.1
Item Cover Page
DATE:May 16, 2023
TIME:20 min.
SUBMITTED BY:Stephanie Bibbens, Town Manager
ITEM TYPE:Presentation/Discussion
AGENDA SECTION:Presentation/Discussion
SUBJECT:Loading and Delivery Update
SUGGESTED ACTION:Listen to presentation and provide feedback.
PRESENTER(S):Police Chief, Ryan Kenney, Vail Police Department
VAIL TOWN COUNCIL AGENDA ITEM REPORT
ATTACHMENTS:
E-Delivery.pdf
4
5
6
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AGENDA ITEM NO. 1.2
Item Cover Page
DATE:May 16, 2023
TIME:30 min.
SUBMITTED BY:Matt Gennett, Community Development
ITEM TYPE:Presentation/Discussion
AGENDA SECTION:Presentation/Discussion
SUBJECT:Community Hub Site Update
SUGGESTED ACTION:Listen to presentation and provide feedback.
PRESENTER(S):Matt Gennett, Community Development Director
VAIL TOWN COUNCIL AGENDA ITEM REPORT
ATTACHMENTS:
230516 Hub_MGedits.docx
8
TO:Vail Town Council
FROM:Town Manager’s Office and Community Development Department
DATE:May 16, 2023
SUBJECT: Vail Civic Area Plan Implementation and Next Steps
I.SUMMARY
Staff requests Council to review the information presented and provide feedback regarding how
to achieve Council’s strategic goal regarding locating/redeveloping TOV offices and other civic
uses contemplated in the Civic Area Master Plan. Staff is specifically seeking feedback on
proposed next steps.
II.BACKGROUND
The Vail Civic Area Plan, adopted by Council in November 2019, includes conceptual schematic
drawings and descriptive language regarding a new Civic Hub located on what is known as the
‘Charter Bus Lot’, located immediately to the east of the Lionshead Parking Structure. The plan
contemplates this new facility and outdoor plaza as a focal point for the community with options
for a variety of public uses to be programmed and accommodated within.
In September of 2022, the Town of Vail and the Vail Cultural Alliance entered into an agreement
with Zehren & Associates to expand upon ideas depicted in the adopted Vail Civic Area Plan for
the Civic Hub. October 18, 2022, Tim Losa of Zehren & Associates provided a presentation to
Council on conceptual plans and programming for a facility called the ‘Vail Cultural Center’. The
plans for the proposed new facility included spaces for performing arts, museum galleries,
community non-profit offices, relocated town offices, and housing along the south side of the
Lionshead Parking Structure, in keeping with recommendations in the Civic Area Plan.
During an information update at their November 1, 2022, meeting, Council directed staff to re-
focus the primary purpose of this new facility toward community-based needs and not solely on
cultural arts uses.
Another factor that plays into the Civic Area is the Town offices at 75 South Frontage Road, which
are approaching the end of their useful life and are not currently providing an adequate work
environment for the existing uses. Either significant investment is needed in these buildings, or
a creative approach is needed to re-create offices either as envisioned in the Vail Civic Area Plan
or in some other fashion.
9
Town of Vail Page 2
On January 17 the Town Council identified the following goal: “By November 1, 2023:
“Determine a program, budget, and critical path to renovate Dobson Ice Arena so that it will
continue to serve Vail for another 40 to 50 years. Determine whether to renovate or relocate
Town of Vail offices and if relocated determine best location(s), a budget, and a timeline for
relocation or renovation. Council in a subsequent meeting asked that all the civic uses including
Town offices be evaluated together and that alternative sites be considered and evaluated for
these uses.
In March 2023, the Town contracted with Populous for conceptual design work on a renovation
and expansion plan for Dobson Ice Arena.
On April 4, 2023, Council directed staff to develop a broader approach to the next steps of
implementing the Vail Civic Area Plan.
III.DISCUSSION
As the conceptual design plans for Dobson are developed, the timing is right to take a holistic
view of how best to sequence and execute the next steps toward implementation of the Civic Area
Plan. Given the recent conceptual work on the former Charter Bus Lot, a critical component of
what the plan refers to as the Civic Hub, the Municipal Complex and its present and future uses
must come into consideration at the same time.
To thoroughly evaluate and analyze strategic financing methods, and the best programmatic
location of uses, including town offices and future community-oriented uses contemplated in the
plan, staff recommends the considerations summarized below:
1.Category 2.Uses to be
redeveloped, moved,
created
3.Potential Locations for use
Town
Municipal
Offices:
75 Frontage
Rd
Police Dept /
Dispatch Center
75 Frontage Rd
Public Works
Some front of house presence at LH
Human Resources 75 Frontage Rd
Public Works
Some front of house presence at LH
other location (existing office space)
Finance 75 Frontage Rd
Public Works
Some front of house presence at LH
other location (existing office space)
Town Manager /
Clerk’s Office
75 Frontage Rd
Some front of house presence at LH
other location (existing office space)
Com Dev 75 Frontage Rd
Some front of house presence at LH
other location (existing office space)
Econ Dev 75 Frontage Rd
10
Town of Vail Page 3
Some front of house presence at LH
other location (existing office space)
Environmental Sustainability 75 Frontage Rd
Some front of house presence at LH
other location (existing office space)
Charter Bus
Site,
LH Parking
Structure,
Dobson,
Library
Children’s Garden of
Learning
Need to determine alternative location
Potential Civic Uses that
need to be defined
Charter Bus Lot. There may be other uses that
could be appropriate depending on use
Dobson Ice Rink No change of location proposed
Library No change of location is proposed but there is
the opportunity to add uses on top of the
existing library
(Existing square footages - Town Hall Building: 42,749 sq ft; Com Dev Building: 6,567 sq ft)
The basic outcome of this scope of work would be to develop alternative scenarios and propose
a recommended scenario for locating the uses identified in column 2. It should also be
acknowledged that although a variety of uses were identified in the Civic Area Master Plan for the
Charter Bus Lot, a refined set of recommended uses needs to be defined and approved.
All the sites included in the plan must function together synergistically to achieve the overall vision
and goals of the plan, and the future of the Community Hub site is directly connected to what
happens on the municipal site. Included in the recommendations for the municipal site is the idea
of relocating some of the public-facing town offices to the new Civic Hub, determining highest and
best use of the municipal site.
CREATION OF ALTERNATIVE SCENARIOS
Staff proposes the next step is to develop and issue an RFP for consulting services to generate
alternative scenarios and propose a recommended scenario for accomplishing the following
tasks:
1.Determine the optimal plan for the Town Office at 75 S. Frontage Rd.: Evaluate
existing and future spatial needs of the uses at 75 South Frontage Road and develop
a spatial program for existing office uses that will accommodate a reasonable amount
of future growth. Develop recommendations for either/or locating specific TOV uses
to another location (south side of the Lionshead Parking Structure, Public Works)
and/or redevelop the municipal site in partnership with a private partner. Complete
schematic design plans sufficient for understanding the potential of development sites
should be developed. This design work will be necessary to determine the desired
land uses at the Municipal Building Site, evaluating the potential for public/private
partnerships and generally understanding the potential opportunities of re-locating
municipal services. Explore P3 (public private partnership) opportunities for the
redevelopment of the Municipal Building Site. (VCAP 2019).
11
Town of Vail Page 4
2.Determine a recommended program and future use of the Charter Bus Lot:
Fundamental to making decisions on specific improvement plans for the Charter Bus
Lot and Dobson Ice Arena is to define how to address the Civic Hub goals most
effectively for a multi-purpose event facility. It appears clear that creating a space for
community uses that meet the following goals is desirable:
Establish a sense of permanence in a uniquely special place that welcomes
multigenerational and diverse users to engage with each other, have fun, and
thrive.
Provide community spaces that may include a small theater for performing arts
and community gatherings, offices for non-profit organizations, business incubator
space, and community uses.
Develop engaging outdoor public spaces within the Civic Hub capable of
accommodating everything from small intimate gatherings to larger scale
community events.
Incorporate mixed-uses within the Civic Hub that promote interaction and create
vibrancy.
Staff will continue working with community stakeholders to determine appropriate
uses, building upon previous public input. An understanding of market and economic
considerations and exploring design opportunities to understand the multi-use
potential for these facilities will be necessary. A critical action related to this goal
includes identifying a permanent location for the Children’s Garden of Learning. P3’s
should also be evaluated as part of this goal.
3.Create a vibrant cohesive Civic Area: Recognizing that the town’s design firm
Populus is working on the Dobson Ice Rink portion of the area, what other
considerations are needed to create a vibrant and well-planned civic center site.
4.Develop Alternative Site Scenarios to achieve the first four goals: This scope of
work shall include alternative scenarios for locating the above mentioned uses and an
analysis of how the use meets the criteria outlined below. With community feedback
and feedback of the task force, the consulting group shall use the following criteria to
evaluate each scenario and provide a recommended scenario.
All recommendations should be evaluated with the following criteria:
How the location of each recommended use increases operational effectiveness
Spatial considerations, suitability, and compatibility of the use
There is a viable revenue source for the capital cost of the use
There is a viable revenue source to pay for the operational cost of the use.
The recommended location of a use provides opportunities to leverage public private
partnerships and reduce the cost to the Vail taxpayer.
There is a clearly demonstrated need for the use – particularly as it relates to uses
proposed for the Charter Bus Lot.
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Town of Vail Page 5
IV.NEXT STEPS
Given what is recommended in the adopted Civic Area Plan and the conceptual design work that
has already occurred to-date on the Dobson and Charter Bus Lot sites, staff proposes the
following next steps for Council’s consideration:
Draft and release an RFP to contract with a qualified architecture, planning, and
economic analyst team to work with the Town’s owner’s representative to develop a
program of where Town uses can be relocated from the municipal site to other locations,
including the Civic Hub and the Public Works site. Scope of work will include creation of
conceptual floor plans for programming uses in the most advantageous locations from a
visibility perspective regarding Town offices, and an economic standpoint for community
and commercial uses. The scope of work would not include exterior design or architecture.
The Town will utilize the economic, spatial, and market analysis to understand how best
to leverage the marketability and monetization of the municipal complex site to realize the
opportunities on the “Community Hub” site and elsewhere in the Civic Area.
Considerations would include operational costs, return on investment (ROI) of specific
uses, and staffing needs.
Develop a task force to provide ongoing direction to this project and support staff in
developing recommendations to the Town Council. A proposed composition for this task
force, supported by the Community Development Director and Town Manager includes:
1) Council Member
2) Planning Commission Member
3) Finance Director
4) Vail Valley Foundation representative
5) Member at Large
6) Member at Large
7) Member at Large
III.ACTION REQUESTED
Staff asks Council to review the proposed implementation approach and provide feedback on
immediate next steps.
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AGENDA ITEM NO. 2.1
Item Cover Page
DATE:May 16, 2023
TIME:5 min.
SUBMITTED BY:Stephanie Bibbens, Town Manager
ITEM TYPE:Presentation/Discussion
AGENDA SECTION:Interviews for Boards and Commissions
SUBJECT:Interviews for Design Review Board (DRB)
SUGGESTED ACTION:Interview Candidates who are interested in serving on the DRB.
PRESENTER(S):Kim Langmaid, Mayor
VAIL TOWN COUNCIL AGENDA ITEM REPORT
ATTACHMENTS:
DRB application.pdf
14
Design Review Board (DRB) Application
The Design Review Board (DRB) is a five-member volunteer board.
The DRB is responsible for reviewing development plans to ensure compliance with the Town of Vail design guidelines
and development standards
The board's review includes:
Architectural character and general compatibility
Site planning, building materials and architectural details
Landscaping and buffering to ensure compatibility with surrounding uses and the environment
The DRB meets on the first and third Wednesdays of each month at 2 p.m. in the Vail Municipal Building.
Name of Applicant *
Phone Number *
Email *
Is the Town of Vail
considered your
primary residence?*
Proof of Residence *
Are you a registered
voter in the Town of
Vail?*
Responsibilities of the five-member DRB include reviewing the design of new structures, remodels, sign requests,
landscaping plans and other architectural and aesthetic matters.
Given the above
prescribed role of the
DRB, what makes
you uniquely
qualified to serve on
the Board?*
Please provide an
example from your
past which
demonstrates your
qualifications and
explain why you are
interested in serving
on the DRB?*
Kathryn Middleton
9703761076
katmidds@gmail.com
Yes
No
IMG_5638.heic 1.46MB
Yes
No
DRB Responsibilities
5000 Characters Max
Truly, it's the experience I have had over the last year and a half serving on the
DRB.
5000 Characters Max
Because of my experience on the DRB, I feel that I have unique, hands-on
qualifications, but I am interested in returning to my term on the DRB because I
enjoy being involved with the Town in a meaningful way.
We saw a number of applications come through the DRB during my term that were
not compliant or that needed adjustment that I was able to contribute to in ways that
applied design standards adequately and within reason to comply with design code
and mutual understanding of the applicant’s parameters and ability to comply.
15
Please describe your
availability to attend
DRB meetings for the
duration of your term
and identify any
conflicts of interest
that may arise as a
result of your
employment,
personal and/or
professional
relationships or
financial interests in
the Town of Vail.*
Vail is a small
community and
everyone seems to
know each other in
one form or another.
Please describe your
abilities to act in a
quasi-judicial role
and provide at least
one example where
you had to make and
unpopular decision
on an issued based
upon a set of criteria
or other certain
considerations.*
Resume *
Letter of Interest *
The DRB meets on the first and third Wednesdays of each month. Meetings begin at
2:00 pm. DRB members shall be appointed to a 2 year term. Attendance at meetings
is critical as it provides a broad representation on matters before the DRB and
promotes a fair and equitable development review process.
5000 Characters Max
My attendance on the DRB over the last year and a half will show that I have missed
a maximum of 3 meetings due to conflicts that were unavoidable.
I do not have any conflicts of interest with DRB as I do not work in any fields where
any professional, personal, or financial interest would inhibit me from making
decisions on the DRB.
The DRB is often asked to act in a quasi-judicial (like a judge) on design applications.
Decision making is guided by review criteria and findings of fact. The review criteria
are prescribed by the Vail Town Code.
5000 Characters Max
Through my experience on the DRB, and through participating in the process of the
town's governmental procedures, I have seen discord that has had positive
outcomes for the parties concerned. I do not foresee a situation where I would not
adhere to the guidelines set forth in the Town Code regarding the DRB decision
making process, but I do think it is important to listen to reasonable explanations
and keep lines of communication open to maintain cohesiveness and
understanding.
I did make a decision to abstain from approving the passing of the Booth Heights
final design approval application without grounds for abstaining. I now understand
that was not appropriate procedure, a mistake that I learned from.
Resume 2023.docx 243.24KB
Letter of Intent DRB 2023.docx 509.73KB
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Kathryn Middleton
1865 W Gore Creek Dr
Vail, CO 81657
970.376.1076.
katmidds@gmail.com
10th May 2023
Stephanie Bibbens
Vail Town Clerk
75 S Frontage Rd
Vail, CO 81657
Dear Steph,
I am submitting this Letter of Intent to return to my seat on the Design Review
Board (DRB) to complete the term from which I stepped down in March. I have
learned a lot about the Town of Vail’s policies and procedures through the
DRB, but have much more to learn about Design Review architectural
guidelines, standards and Vail Town Codes. I enjoy being involved in a
meaningful way with the Town of Vail and want to continue down this path
through the end of the term ending in March 2024.
The Design Review Board has an important role to play to ensure that
development standards comply with the Town’s design guidelines that
maintain the character and charm of Vail. That includes site planning, building
materials, and landscaping that are compatible with architectural design goals
of the Town, plus the impact on our natural environment. Now that I better
understand the key design architectural goals, I believe that I am an ideal
candidate to return to the DRB.
I look forward to continuing my learning process in the best interest of the
Town and the design objectives that maintain the charm, uniqueness and
character through the architecture of Vail on the DRB.
Thank you,
Kathryn Middleton
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Kathryn Middleton
katmidds@gmail.com 970.376.1076
Work Experience
● Pepi Sports, ladies ski wear supervisor, 1982-1998
● Gore Range Mountain Works, sales associate team, 1998-2000
● Vail Nordic Center, owner/operator, 2000 -2005
● Vail Nordic Shop, Vail Village, owner/operator 2005-2 0 10
● Gorsuch Ltd., sales associate team, 2014-present
Community Volunteer Work
● UCI Mountain Bike World Championships 1994, Vail CO, videographer, course marshall
● Colorado Thunderbirds AAA 14U National Hockey Team, Denver CO, fundraising events,
food/beverage & transport manager, 2009-2010 season
● Colorado Thunderbirds AAA 15U National Hockey Team, Denver CO, fundraising,
tournament events, food/beverage & transportation manager, 2010 -2 0 11 s e a s o n
● Birds of Prey World Cup, banner crew, 2014
● Go Pro Mountain Games, awards team, summer 2015
Volunteer Work
● Eagle County Wildlife Roundtable, s takeholder seat: Equestrian/Recreation since
February, 2020
● Eagle County Wildlife Roundtable, participant: Education & Outreach Committee,
authored three articles published in the Vail Daily:
○ “Calling all backcountry enthusiasts”, published February, 6, 2021
○ “Learning to Live with Wolves”, published July 6, 2021
○ “Angling in Today’s Climate”, published August 7, 2021
● Town of Vail, Design Review Board, partial term through March 2022
Education
● Colorado Mountain College, BA Sustainability Studies, graduated with honors December,
2020
● Harvard Business School Online , Sustainable Business Strategies, summer 2020
● Harvard Business School Online, Financial Accounting , summer 2021
● CSU Graduate Certificate for Conservation Actions for Lands, Animals, and People
December 2022
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AGENDA ITEM NO. 3.1
Item Cover Page
DATE:May 16, 2023
TIME:10 min.
SUBMITTED BY:Steph Johnson, Town Manager
ITEM TYPE:Main Agenda
AGENDA SECTION:Interviews for Vail Local Housing Authority (VLHA)
SUBJECT:Interviews for Vail Local Housing Authority (VLHA)
SUGGESTED ACTION:Interview Candidates who are interested in serving on the VLHA.
PRESENTER(S):Kim Langmaid, Mayor
VAIL TOWN COUNCIL AGENDA ITEM REPORT
ATTACHMENTS:
VLHA Applications.pdf
19
VLHA Board Application
The Council resurrected the Vail Local Housing Authority in 2001 after a seven-year absence.
The five-member volunteer board meets on the second and fourth Tuesdays of every month at
3pm.
The VLHA is responsible for:
VLHA Budget approval
Advocacy
Coordinating with Town of Vail staff on housing initiatives
Recommendations to Town Council for strategic long-term planning
Name of Applicant *
Phone Number *
Email *
Do you own property
or a business in the
Town of Vail?*
Proof of eligibility *
What skills and
experiences do you
have that will serve to
advance the mission
of the Vail Local
Housing Authority?*
Kristin Kenney Williams
9703900062
kristin@commfluent.com
VLHA Eligibility Requirements
Yes
No
Business_License_1969.pdf 34.27KB
The mission of the Vail Local Housing Authority is to collaborate on the creation of
additional deed restricted homes for year-round and seasonal Vail residences.
5000 Characters Max
In addition to being a longtime business owner of a public affairs consultancy firm
and resident of the Vail Valley, my passion for facilitating how to achieve community
housing goals, whether on behalf of the private sector, the non-profit sector or as a
community stakeholder, continues to be a priority action item. I have substantial
experience working with developers and businesses, large and small, who have
brought forward multifamily projects that have included deed-restricted housing.
Helping to determine those successful paths that include workforce and attainable
housing relies on creativity and collaboration. I currently serve on the VLHA and
believe I contribute ideas and strategy to the meaningful strides we're making. I also
serve on the Eagle County Task Force and am in my second year as President of
the Board of Directors, Habitat Vail Valley.
The Vail Local Housing Authority meets twice monthly on the second and fourth
Tuesday’s of each month from 3:00 pm to 5:00 pm.
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Please describe your
availability to attend
these twice monthly
meetings and the
support you have
your employer, if
applicable, to do so?
What ideas would
you suggest the Vail
Housing Authority
considers to be more
effective in acquiring
deed restrictions?*
What ideas do you
have for more
effectively
implementing these
policies and
strategies to increase
the supply of deed
restricted homes for
the Vail community?
5000 Characters Max
My record to date serving on the VLHA should assure you that I have the time and
enthusiasm to continue to be a very engaged member of the team.
The Vail Local Housing Authority relies upon deed restrictions as the tool to achieve
home availability for year-round and seasonal Vail residents. They do this through
implementing programs, initiatives and developments.
5000 Characters Max
Increased communications around the Vail InDEED program; how an individual or
family can qualify for a deed restricted home - or place a deed restriction on their
home to stay in the Vail community.
Seeking increased public-private partnerships to deliver incremental deed
restrictions.
Seeking creative partnerships to ensure a mix of new deed restrictions, for sale and
rental.
Continue to explore with Community Development how the process in delivering or
acquiring deed restrictions can be streamlined.
The Vail Local Housing Authority, through the Vail Town Council, implements policies
and strategies believed to best serve the Town in acquiring deed restrictions.
5000 Characters Max
As stated above, continue to explore with Community Development how the process
in delivering or acquiring new deed restrictions can be streamlined.
The Vail Town Council policies and strategies are progressive and out front of most
if not all mountain resort communities. Further exploring public-private partnerships
within the Town of Vail and perhaps as far as Edwards will help identify new and
creative ways to increase supply - for example, bringing to fruition Sen. Bill 1 that
passed this year to build housing on the underutilized state land board parcel in
EagleVail.
Continuing to leverage the VLHA's relationships to seek grant funding, and its ability
to bond.
Explore land opportunities, and non-profit partnerships with organizations like
Habitat for Humanity, to ensure a mix of housing types (for sale and rental) within
the policy and strategy guidelines.
By creation, the Vail Local Housing Authority serves to advocate for solutions to the
Town’s decades long housing challenges.
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How would your
appointment to the
Authority add value
and bring about new
solutions to the
communities housing
challenges?*
Please describe your
background and
experiences in areas
of knowledge such as
real estate
development, real
estate finance,
affordable housing,
mortgage lending,
property
management,
strategic planning
and implementation,
and similarly related
fields.*
Letter of Interest *
Resume *
I have substantial experience working with developers and businesses, large and
small, who have brought forward multifamily projects that have included deed-
restricted housing. Helping to determine those new and successful paths that
include workforce and attainable housing relies on creativity and collaboration.
As a housing advocate, I also continue to serve on the Eagle County Housing Task
Force, and I’m in my second year serving as President of the Board of Directors,
Habitat Vail Valley. This year, Habitat will move from eight home starts to a
remarkable 24. By end of year 2024, 40 homes plus six recycled homes will be
delivered to 46 families.
Commfluent has also been retained to create and execute on a regional housing
summit in Big Sky, Montana later this year. All to say, my relationships and exposure
to ideation around helping to solve the housing crisis that we collectively continue to
combat in our mountain resort communities are vast.
On the VLHA, we are consistently exploring new solutions at the direction of VTC -
for example, what you're seeing with the Timber Ridge redevelopment Phase II, and
the EagleVail state land board parcel.
5000 Characters Max
I have a nearly two-decade track record of building consensus among disparate
groups and successfully navigating complicated and oftentimes controversial
projects involving the public and private sectors and nonprofit worlds with strategic
planning, communications and community outreach.
I specialize in strategic communications and in finding common ground, assuaging
public concerns and getting buy-in from key stakeholders, including, but not limited
to, municipal, county, state and federal governments, as well as private companies
with sometimes divergent, important objectives. From proactive public relations to
reputation management, I am an analytical thinker known for my ability to manage
multiple projects and priorities in a high-profile environment.
Having founded Commfluent Inc., I have numerous successful real estate
entitlement project examples past and present that required or require significant
strategic planning and community outreach.
vlha letter of interest to be reappointed.docx 19.9KB
KKW.docx 26.11KB
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May 4, 2023
Via email
Vail Town Council towncouncil@vailgov.com
Dear Members of Vail Town Council:
I would like to express my enthusiastic interest in being reappointed to the Vail Local Housing
Authority. My public affairs consultancy firm, Commfluent Inc., continues to be licensed in Vail
with an office in the Vail Gateway Building.
I am thoroughly enjoying working with my colleagues both on the VLHA as well as within the
Housing Department. Per direction from Vail Town Council, and with leadership from our
chairman, Steve Lindstrom, I believe we continue to make meaningful and strategic strides in
delivering both incremental and new deed-restricted housing; exploring new opportunities; and
updating or creating new communications pieces that educate on how to become a
homeowner in Vail.
As a housing advocate, I also continue to serve on the Eagle County Housing Task Force, and I’m
in my second year serving as President of the Board of Directors, Habitat Vail Valley. This year,
Habitat will move from eight home starts to a remarkable 24. By end of year 2024, 40 homes
plus six recycled homes will be delivered to 46 families.
Commfluent has also been retained to create and execute on a regional housing summit in Big
Sky, Montana later this year. All to say, my relationships and exposure to ideation around
helping to solve the housing crisis that we collectively continue to combat in our mountain
resort communities are vast.
I am hopeful that my time and dedication to the VLHA is recognized and that you will allow me
to continue to serve.
Sincerely,
Kristin Kenney Williams
President, Commfluent Inc.
12 Vail Road Suite 600
Vail, Colorado 81657
970-390-0062
kristin@commfluent.com
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Commfluent Background
Founder and President Kristin Kenney Williams has a nearly two-decade track record of building
consensus among disparate groups and successfully navigating complicated and oftentimes
controversial projects involving the public and private sectors and nonprofit worlds with strategic
planning, communications and community outreach.
Williams and her senior advisors specialize in strategic communications and in finding common
ground, assuaging public concerns and getting buy-in from key stakeholders, including, but not
limited to, municipal, county, state and federal governments, as well as private companies with
sometimes divergent, important objectives. From proactive public relations to reputation
management, Williams is an analytical thinker known for an ability to manage multiple projects and
priorities in a high-profile environment. She has a proven track record in quickly absorbing and
simplifying complex topics to balance the big picture with fine details for a positive and lasting
impact.
Commfluent is adept at identifying and capitalizing on the attributes that set a person or a project
apart, describing public benefit and ensuring seamless achievement of goals. Whether the aim is to
enhance reputation or build better relationships, Commfluent develops programs that elevate its
clients into the rarified air of unqualified success.
Williams is a graduate of Battle Mountain High School in the Vail Valley, Colo.; and received a
bachelor of arts from the George Washington University.
Commfluent Current and Former Clients:
Elmington Capital * Aptitude Development * Vail Health * Military Installation Development
Authority * Vail Resorts * Battle North * PEG Companies * Extell Development * Mosaic-Housing *
Eagle County Historical Society * Upstream Development * Highline, A DoubleTree by Hilton *
Veregy/MidState Energy * Hill Aevium * Knapp Ranch * Eagle Valley Community Foundation and The
Community Market * Slifer Designs * Ginn Clubs & Resorts * Solaris Group * Timberline
Commercial Real Estate * Grand Targhee Ski Resort * Trinity RED Development * Remonov &
Company * Tivoli Lodge at Vail * Eagle County School District * Open Hospitality Partners & Hillwood
Capital * East West Partners * Vail Mountain School * Aspire Tours
Strategyfluent Today:
Until late 2018, Williams served as Vice President of Mountain Community Affairs for Vail Resorts,
Inc. That's when she relaunched Commfluent with Vail Resorts and several other companies and
nonprofit organizations as core clients.
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On behalf of Extell Development and Four Seasons Resort & Residences, Vail, Commfluent recently
brought government and community relations strategic planning and execution to help obtain
challenging Town of Vail approvals for Special Development District amendments to adjust
underperforming onsite housing units and convert underperforming hotel room space with for-sale
product.
Commfluent garnered Eagle County and community support for approval of an approximate 440-
unit mixed-use development (including many deed-restricted units), Edwards RiverPark, on a former
gravel mining parcel in Edwards, Colo.
Commfluent brought government and community relations strategic planning and execution to help
obtain Town of Vail rezoning approval for a parcel Vail Resorts owns in East Vail for Housing and
Natural Area Preservation, followed by approval for the workforce and locals' housing project that
faced extreme opposition.
Commfluent brought similar efforts to help obtain Town of Vail and community support for approval
of a hotel expansion and affordable housing units for Highline, a DoubleTree by Hilton.
Commfluent worked with the Eagle Valley Community Foundation and The Community Market on
the rebranding of the nonprofit and the creation of a strategic business plan.
Commfluent created and executed on a successful capital fundraising campaign for the Eagle
County Historical Society.
Commfluent created and executed on a successful communication plan for the founder and
namesake of Slifer Designs, Beth Slifer, to announce her retirement and transition of business
operations. Similarly, after 25 years of marketing agency ownership and more than 35 years in the
industry, Linda Hill, president of Edwards, Colo.-based Hill Aevium, wanted to announce her
retirement and sale of her firm to returning Vail Valley resident, Megan Talbott. Commfluent
executed on a successful media relations plan, as well as internal and client/vendor
communications.
Commfluent was retained to create content for an investor presentation deck, make potential
investor introductions, and carry media relations strategies for a proposed Mosaic Housing
production facility located in western Colorado, and in light of the scarcity of attainable, for-rent and
for-sale housing.
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Prior to determining support for a November 2022 ballot question seeking to form and fund an Eagle
Valley Regional Transportation Authority, community stakeholder engagement was necessary to
educate on the opportunities with a RTA. A multi-month effort was launched by Commfluent to
engage community stakeholders, including local business, non-profit and resident leadership, to not
only educate on what a RTA is and how the concept has been successfully deployed in other
mountain resort communities, but to receive input on current transportation operations and
opportunities to enhance. Commfluent created a 40-plus community stakeholder member
committee and executed on monthly Zoom meetings with strong engagement that provided insights
and education that resulted in the RTA formation and sales tax funding question going to the ballot
and receiving voter approval.
The Evergreen Lodge, constructed in 1974, recently sought approvals from the Town of Vail for a
badly-needed redevelopment. During a 10-month review process with the Vail Planning &
Environmental Commission (PEC), there was neighbor opposition. Neighbor and community
stakeholder outreach was led by Commfluent to both educate on project facts as well as receive
input in an effort to build public support. Public support in-person and via letters were conveyed.
The applicant team spent significant additional time responding to comments received both
throughout the PEC process and from the community outreach resulting in PEC approval in
November 2022. There was an opponent appeal of the approval to the Vail Town Council. With
further stakeholder support generation and media relations, the Vail Town Council unanimously
upheld the PEC approval in December 2022.
Vail Health sought Eagle County approvals for the redevelopment of the Edwards-based Northstar
Center, a commercial project area, to a behavioral health campus. Despite the pressing community
need, there was neighborhood opposition. Considerable in-person and virtual neighbor and
community stakeholder outreach to both educate on project facts as well as receive input in an
effort to build public support was led by Commfluent. Public support in-person and via letters were
conveyed to Eagle County leadership. The applicant team responded to comments received both
throughout the approval process and from the community outreach resulting in county approval.
Additional current work includes garnering:
• Town of Eagle and community support for approval of an attainable housing development.
• Park City Municipal Corp. and community support for approval of a proposed mixed-use
redevelopment of the base area at Park City Mountain Resort.
• Objective and positive media coverage, and stakeholder support, for the Military Installation
Development Authority (MIDA) that since its inception in 2007, has successfully leveraged its
unique toolbox and effective policies to focus on underutilized federal land; reducing federal
government red tape; providing for military moral, welfare and recreation; military growth;
facilitating local economic benefit and infrastructure projects; and building private and public
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partnerships. MIDA has the top two economic development projects in the State of Utah: The
Falcon Hill National Aerospace Research Park in Davis and Weber County, and the Military
Recreational Facility (MRF) Project Area in Wasatch County. The MRF Project Area features the
creation of North America’s first new ski resort since 1980 and a Morale, Welfare and Recreation
conference hotel.
• Media coverage for Knapp Ranch, a thriving working farm using sustainable practices, and its
various business lines.
• Town of Minturn support for a residential development that includes remediation of an EPA
Superfund site.
Board Service:
Habitat for Humanity Vail Valley, President of the Board: Williams serves on the Board of Directors
and Executive Committee of Habitat for Humanity, Vail Valley and is the current president. Since
1995, Habitat for Humanity has worked to help local families achieve strength, stability and self-
reliance through shelter. Through its efforts, 100 Habitat homeowners have built or improved a
place they can call home. HFHVV has built and renovated homes in Eagle and Lake counties in the
communities of Leadville, Edwards, Eagle and Gypsum. The current effort is double Habitat’s impact
in the Vail Valley, moving from eight home starts in 2022 to 24 in 2023.
SOS Outreach, Board Emeritus: SOS is committed to creating a culture of community and
empowerment where kids can discover their enthusiasm for life and learn the skills that they need
to live it to the fullest and carve their own path. More than 4,500 program participants annually
across 23 mountain resorts, including Vail Mountain, Beaver Creek Resort and Park City Mountain
Resort. Serving as Board President for three years up until 2022, Williams helped facilitate the
inaugural alumni program and a brand shift/organizational name change.
APX1, member of advisory board: From workforce housing to food security, APX1 is the first
international effort to address the core issues rural recreation communities face. We are dedicated
to finding, funding, and building innovative solutions for generations to come. Helped to create and
launch a first-ever housing summit in Vail, Colo. in 2019.
Eagle County Housing Task Force, member of community stakeholder voluntary committee: The task
force is comprised of 14 community leaders and volunteers from throughout Eagle County. The
Eagle County Housing Task Force is a resource for all in our community who are seeking affordable
housing to live in or those interested in developing workforce housing. The task force plans to
facilitate the creation of more workforce housing through education, data collection and public
forums by creating a more efficient process.
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Vail Local Housing Authority, appointed in March 2022 to five-member volunteer board: Responsible
for coordinating with Town of Vail staff on housing initiatives, working to ensure there is deed-
restricted housing for at least 30 percent of Vail’s workforce in Vail.
Projectfluent Yesterday:
Williams’ 10-year tenure at Vail Resorts included her leadership on the following projects and
initiatives:
- Entitlements from the Town of Vail for EverVail in Vail, Colo.
- Community stakeholder outreach during the litigation and acquisition of Park City Mountain
Resort
- Park City Municipal and Summit County approvals of an on-mountain $50 million capital
improvement plan, including connection of Canyons with Park City Mountain Resort
- Creation of a five-year fundraising campaign for the preservation and restoration of historic
mining buildings at Park City Mountain Resort
- Entitlements from Summit County, Colo. for the Wintergreen workforce housing project in
Keystone
- Leveraged strong relationships with Eagle County, Colo. to work on housing, open space and
other key community initiatives
- U.S. Forest Service approvals, including communications and community outreach tactics to
garner local support:
- Peak 6 lift-served terrain improvements at Breckenridge Ski Resort
- McCoy Park lift-served terrain improvements at Beaver Creek Resort
- Snowmaking infrastructure improvements at Vail Mountain
Prior to working for Vail Resorts, Williams started Commfluent in 2005 and successfully brought her
expertise to respective teams including the following efforts in Colorado:
- Entitlements from the Town of Minturn for the Battle Mountain mixed-use development that,
in addition, received a positive referendum vote by the community
- Eagle County Schools mil levy and bond election
- Referendum campaign for the Vail-based Solaris mixed-use development
- Communications and community outreach support for the Trinity/RED proposed mixed-use
development in Eagle
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Karen Marie Perez
980 Vail View Drive, Unit A104, Vail, Colorado 81657, Telephone: (720) 838-0564, Email: karen@perezlegalassociates.com
May 10, 2023
Via Email: sbibbens@vailgov.com
Ms. Stephanie Bibbens
Town Clerk
Town of Vail, Colorado
75 S. Frontage Road
Vail, Colorado 81657
Ms. Bibbens:
I am writing to express my interest in a vacant seat on the Vail Local Housing Authority
(VLHA) for the Town of Vail, Colorado that is currently posted on the Town’s website. I am a
somewhat new resident to Vail, and it is with pleasure that I am pursuing this opportunity
become more involved in my community.
I am a native of Colorado and have over twenty years of commercial real estate and real
estate finance law experience. I am licensed to practice law both in Colorado and California.
Additionally, I have had several mayoral appointments as a former resident of Denver, Colorado,
as well as Council appointments within the Town of Vail. These appointments and public service
include:
1. six years as Board Member of the Planning and Environmental Commission for
the Town of Vail (“PEC”);
2. four years as a Board Member on the Planning Board for the City and County of
Denver, Colorado (“Denver Planning Board”);
3. four years as a Board Member on the Lowry Economic Redevelopment Authority
(“LRA”); and
4. two years as a Board Member on the Lowry Community Land Trust (“LCLT”).
During my time on the PEC, I was Vice-Chair from 2020-2023. Also during this time,
Town Council made affordable housing a priority, we approved the West Vail Master Plan,
which included employee housing for the Double Tree Hotel redevelopment.
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Ms. Stephanie Bibbens
May 10, 2023
Page 2
While on the Denver Planning Board, I was on the committee which redrafted the entire
Denver Zoning Code which switched the City from traditional zoning districts to form-based
zoning. This involved much work with drafting, interpreting, and implementing regulations, in
addition to public meetings and hearings.
The LRA was formed as an intergovernmental agreement between the City and County
of Denver, and the City of Aurora to redevelop over 900 acres on the former Lowry Air Force
Base. A component of the redevelopment was including a component of affordable housing
which included low-income housing and work-force housing which I implemented through the
LCLT.
As a real estate attorney, a portion of my practice includes low-income housing tax credit
transactions aimed at addressing housing shortages and providing affordable options while
working with communities and municipalities to add value. In fact, I was part the legal team
which developed the Middle Creek Village project in Vail, as well as two similar developments
in Aspen, Colorado. My practice extends to representing housing authorities for Denver, Pueblo,
Boulder, Loveland, and Estes Park. Additionally, I represent developers (private/entrepreneurial,
for profit, non-profit, governmental, and quasi-municipal), lenders, borrowers, municipalities and
water districts (as general counsel), and tax credit investors in complex real estate developments.
This experience enables me to understand the perspective of all involved. I believe that
the VLHA and those attempting to transact business within the Town can benefit from my ability
to find creative solutions to problems which meet the needs of all parties. Equally, important is
that I have the ability to learn, to listen, and to help implement new tools required for said
solutions.
My resume is included in this submittal.
Thank you for your consideration. I look forward to hearing from you!
Best regards,
Karen M. Perez
Enclosure
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CONFIDENTIAL
KAREN MARIE PEREZ
980 Vail View Drive, Unit A104, Vail, Colorado 81657 Telephone: (720) 838-0564, Email: karen@perezlegalassociates.com
SUMMARY
I have 20+ years of solid real estate experience representing clients ranging from corporate and private developers,
investors, school districts, landlords, tenants, lenders, housing authorities, non-profits, and public/private partnerships.
My practice generally focuses on three areas: (1) Real Estate Transactions- acquisitions, dispositions, commercial
leasing and development; (2) Real Estate Finance- lending, loan documentation, equity funds, hedge funds, bonds,
municipal finance, special districts loan workouts, refinances, bridge loans, TIFs, special districts, and transit oriented
developments; and (3) Housing and Community Development- specifically tax credit transactions (low income,
historic, and new markets). All areas require expert knowledge of financing, purchase and sales, leases, easements,
licensing, title and survey review, construction documents, and superior negotiation and solution skills.
EDUCATION
University of Colorado School of Law Juris Doctorate, May 1999
Rothgerber Moot Court Competition; Faculty Excellence Committee
Colorado State University B.S. Business Administration –Finance & Real Estate, May 1996
President’s Scholarship (1992-1993); Most Outstanding Diverse Student Scholarship (1992-1996)
National Student Exchange at University of Maryland at College Park, Fall 1994
LICENSURE
State Bar of California- November 1999
State Bar of Colorado- October 2000
U.S. Supreme Court, May 2011
BOARDS
Town of Vail Planning and Environmental Commission- Commissioner 2017-2023, Vice-Chair 2020-2023
Mayor Hickenlooper Transition Team- Member of the City Attorney Committee, Summer 2003-Winter 2010
City and County of Denver Planning Board- Mayoral Appointment, October 2006-September 2010
Lowry Redevelopment Authority- Board of Directors, appointed February, 2002-2006
Lowry Community Land Trust- Board of Directors, appointed February, 2002-2005
Denver Community Leadership Forum- Class of 2004
Hispanic National Bar Association- VP Committees, Treasurer, Reg. President, Finance Committee 2001-2013
Colorado Hispanic Bar Association- Board of Directors 2002-2013; VP Bus. Devel. 2011-2013
Vail Valley Business Women- Board of Directors, Member at Large 2016-2018, Chair-Holiday Soiree 2016-2018
EXPERIENCE
Perez & Associates LLC, Denver/Vail, Colorado November 2014-Present; January 2009-November 2013
Managing Member: Draft, negotiate and review all documents (including loan documents) relating to
commercial real estate developments, including leasing, land use, real estate finance, bond documents,
entitlements, acquisitions, dispositions, low income housing tax credit (LIHTC) transactions, new market tax
credit (NMTC) transactions, historic tax credit (HTC) transactions, and medical office building development
including leases, purchase and sale agreements, assignments, estoppel certificates, consents, easements,
nondisturbance agreements, CCR’s, title, survey, and corporate documents; draft and negotiation all documents
related to Neighborhood Stabilization Program (NSP 1 and 2) funds; representation of landlords, tenants,
purchasers, sellers, lenders, borrowers, tax credit investors, and developers; continue practice described below.
Fox Rothschild LLP, Denver, Colorado November 2013-November 2014
Counsel: Draft, review, negotiate, all documents related to commercial real estate developments, including
leases, purchase and sale agreements, estoppel certificates, SNDAs, construction contracts, architect agreements,
loan documents, asset purchase agreements, title, development, option, entitlement, and assignment documents.
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CONFIDENTIAL-Karen Marie Perez
Manage, mentor, and train paralegals and associates, coordinate legal team on large projects among and between
offices. Continue practice described below.
Garcia Calderon Ruiz, LLP, Denver, Colorado September 2007-December 2008
Partner: Joint responsibility for establishing the Denver office of a national law firm. Represented school
districts and water districts as general counsel, particularly bond transactions and student housing developments.
Drafted, negotiated, and reviewed all documents related to commercial and public/private partnership real estate
developments, and LIHTC transactions. Continued practice described below.
Kutak Rock LLP, Denver, Colorado October 2006-August 2007
Senior Associate: Structured, drafted, negotiated and reviewed all documents relating to real estate development
(including entitlements for commercial, mixed-use, mixed-income and retail), real estate acquisitions and
dispositions, lease-up, complex financing, NMTC transactions and HTC transactions, including corporate,
financing, commercial real estate, leasing and syndication documents, construction, development, management
agreements, and bond issues and issuance. Negotiated work-outs, identify bankruptcy and reorganization issues
for commercial and LIHTC transactions. Representation of landlords, tenants, housing authorities, borrowers,
developers, tax credit investors, CDEs, and lenders. Continue practice described below.
Faegre & Benson LLP, Denver, Colorado April 2001-September 2006
Associate: Drafted, negotiated and reviewed all documents relating to commercial, mixed-use and mixed-income
real estate developments, land use, entitlements, acquisitions, dispositions, LIHTC transactions, NMTC
transactions, HTC transactions, and medical office building development including leases, purchase and sale
agreements, assignments, estoppel certificates, consents, easements, and nondisturbance agreements; drafted,
negotiated and reviewed financing documents relating to commercial, mixed-use and multi-family developments,
including bond documents; review title policies, commitments and real property surveys; formed corporate
entities; drafted and negotiated formation and operating documents, construction contracts, architect agreements,
development, service, management, and operational agreements, plus CCIOA declarations and condominium
maps. Legal research.
Fisher, Sweetbaum & Levin, P.C., Denver, Colorado April 2000-March 2001
Associate: Drafted, negotiated and reviewed all documents relating to commercial real estate development and
wireless site acquisitions, including leases, purchase and sale agreements, review title and surveys; form corporate
entities; drafted asset purchase agreements, articles of organization and operating agreements.
Deloitte & Touche LLP, San Francisco, California September 1999-March 2000
Tax Consultant: Researched various issues relating to state and local tax, e-commerce, and estate and gift tax;
drafted memoranda; responded to Internal Revenue Service requests for documents.
Justice Alex J. Martinez, Colorado Supreme Court, Denver, Colorado October 1998-March 1999
Judicial Fellow: Researched various legal issues on petition for certiorari; drafted legal memoranda
recommending the grant or denial of certiorari; discussed and analyzed pending cases; observed oral arguments.
SPECIAL SKILLS/PUBLICATION/OUTSIDE INTERESTS
Languages: Proficient in Spanish
Certified Mediator: Certified Mediator via Colorado Bar Association.
Publications/Speaker Presentations/Interests:
• “Real Estate Law- Today’s Market” –HNBA National Convention, Minneapolis, MN September 2010
• Featured in Denver Business Journal Young Entrepreneurs Series, June 6, 2010
• DuPont Minority Counsel Conference- Planning Committee 2006
• “Mitigating Risks When Purchasing Brownfields Redevelopment Property” –Colorado Real Estate
Journal, August 19, 2003
• “Tax Credits 101” –ABA Forum on Affordable Housing, May 2003
• Colorado Women’s Bar Association-Member- Professional Development Committee
• Interests: Skiing, cycling (Vail Valley Vixens member), cooking, yoga, Pilates, SUP, and traveling.
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AGENDA ITEM NO. 4.1
Item Cover Page
DATE:May 16, 2023
SUBMITTED BY:Jamie Leaman-Miller, Community Development
ITEM TYPE:DRB/PEC Update
AGENDA SECTION:DRB / PEC (5 min.)
SUBJECT:DRB/PEC Update
SUGGESTED ACTION:
VAIL TOWN COUNCIL AGENDA ITEM REPORT
ATTACHMENTS:
PEC Results 5-8-23.pdf
DRB Results 5-3-23.pdf
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PEC Meeting Minutes
05/08/2023
Planning and Environmental Commission Minutes Monday, May 8, 2023
1:00 PM
Vail Town Council Chambers
Present: Reid Phillips Absent: John Rediker Brad Hagedorn Henry Pratt
Robyn Smith Bill Jensen
Bobby Lipnick
1. Virtual Link Register to attend the Planning and Environmental Commission meeting.
Once registered, you will receive a confirmation email containing information
about joining this webinar. 2. Call to Order
3. Main Agenda
3.1
A request for the review of a proposed modification to a condition of
approval for Vail Mountain School Conditional Use Permit, pursuant to
Section 12-9C-3, Conditional Uses, Vail Town Code, to extend the
completion date for the required Booth Falls Road improvements from
September 1, 2023 to September 1, 2024, located at 3000 Booth Falls
Road/Lot 1, Vail Mountain School, and setting forth details in regard thereto.
(PEC23-0005)
Planner: Jonathan Spence Applicant Name: Vail Mountain School, represented by Mauriello Planning Group PEC23-0005 Staff Memorandum.pdf Attachment A. Applicant Narrative, March 27, 2023.pdf
Attachment B. Staff Memorandum to the PEC, June 13, 2022, with attachments.pdf
Planner Spence gives a presentation, including an overview of the application and the
history of the project.
Commissioner Phillips states that he has two children that attend Vail Mountain School
(VMS) but he met with town staff and town attorney and they found no reason for
Phillips to recuse himself.
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Commissioner Hagedorn asks if the design would come back to the PEC once it was
approved by CDOT?
Phillips suggested that TOV Public Works would approve the design, and obviously
CDOT would be involved in the process as well.
Tom Kassmel, Town Engineer, noted that CDOT would approve the design, but it
would not need to come back to the PEC for approval.
Commissioner Lipnick asks if VMS completed the other items on the CUP task list from
the previous approval?
The applicants are represented by Kristin Tang and Steve Bileca. They give a
presentation and update on what has happened with the three conditions of the CUP.
To meet condition #1, internal traffic improvements have been made and have almost
eliminated backups on the frontage road. They have actively encouraged carpooling
with an app, morning start times have been staggered, a pilot bus program to down
valley students has been introduced and there is a resource officer directing traffic
during drop off and pick up times. To meet condition #2, regarding the turn lanes, they
have started the lengthy process with CDOT and are exploring funding options.
Condition #3 involves the cap on student enrollment. They are at 415 students this year
and do not anticipate reaching the 450 cap on enrollment in the future. VMS added that
they will provide updates to the PEC regarding the progress of working with CDOT on
the turn lanes.
Lipnick asks when they estimate the completion of the turn lanes.
Tang states that they cannot guarantee the date, as they are working with CDOT, but
hopes that the one year extension is enough.
Phillips states that CDOT is the third party here, and review and approval can be a
lengthy process.
Commissioner Smith questions the cap on number of students and asks if the original
number of 330 was initially imposed to help avoid having turn lanes on the frontage
road. She also states that the building most likely can accommodate 600-1000 students
but the previous request to cap enrollment is set at 450 students. Why?
Dominic Mauriello (on behalf of VMS) states that the building capacity is not a limiting
factor here.
Smith asks if the 450 cap is there to avoid requiring a larger turn lane?
Mauriello states that the 450 number was approved by the PEC last year. The turn lane
configuration would not change even if the student number went up. The applicant
team just needs additional time to realize the turn lane condition for permitting and
fundraising. If it was the Town’s road, we wouldn’t be discussing this, as no one wants
a turn lane. But the state (CDOT) is requiring this.
Smith wants to be specific now about why the cap is 450 and how that will be
administered.
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Tang asks if the turn lane issue can be separated from the enrollment cap linked to the
CUP?
Phillips says with the 450 number, the PEC was tying to find the common ground of
growth for the school but also what the existing facilities could accommodate, including
the surface parking. They were trying to find what would best for the school and the
neighborhood. Turn lanes aren’t a cure all, Red Sandstone has turn lanes but still has
issues backing up on the frontage road. It’s a state parameter not a town parameter
that has triggered this turn lane.
Smith wants to be clear how the 450 number was arrived at.
Phillips says he doesn’t know about the original 330 number, but the 450 number was
arrived at by the last commissions to find a workable solution for the school but also the
neighborhood.
Smith states there is no hard reason to enforce the 450, purely from a traffic
perspective.
Hagedorn clarifies it would be a more holistic conversation at that point, less restricted
to the turn lanes and more of a general conversation.
Bileca says that would be an internal operations conversation for the school as well but
for now the 450 number seems entirely reasonable.
Smith asks if there are any fees or penalties that the Town could be liable for if if the
turn lanes are not constructed by a certain time.
Kassmel says the Town would not be liable. CDOT could technically close the access,
but he doesn’t think that has ever happened.
Smith asks to confirm that this does not create any liability or obligation for the Town.
Kassmel confirms.
Mauriello adds that if the Town doesn’t want turn lanes and neither does the school,
then they could see what CDOT says about not having to do the proposed turn lanes.
There is a lack of appetite for turn lanes in Town, he cites examples.
Tang asks if the CUP could be separated from the turn lane issue. The Town isn’t
necessarily asking for this, CDOT is.
Phillips responds by stating that the PEC continue the condition regarding the turn
lanes. It is CDOT’s decision to say what is required there. He does not feel comfortable
separating that out as a condition from the PEC standpoint. If CDOT decides it is not
required, it could be removed as a condition. But it is a component the Town doesn’t
own, and we are beholden to the state on that.
Smith concurs.
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Phillips states it was a condition of the previous approval. Phase 1 has been completed
and we’re now working on Phase 2, which involves a third party.
Phillips asks if there are any other questions.
Hagedorn asks if they would need to revise the CUP if CDOT does not require turn
lanes?
Planner Spence suggested that it could be re-worded, so that the focus is on what the
CDOT requirements are and not specifically what one requirement is. It would probably
be appropriate to return to the PEC if CDOT chose not to have the required turn lanes.
Smith concurs.
Phillips asks about the number of current surface parking spaces. He asks what
students are allowed to park on campus currently.
Bileca says only seniors.
Phillips has heard about VMS students utilizing neighborhood parking opportunities.
Bileca says they are aware of a couple of these instances, and these have been
addressed.
Phillips asks if VMS incentivizes rideshare programs for employees.
VMS says that is already done. They add that there are currently 125 parking spaces.
They have recently sent a letter to neighbors asking for feedback on traffic issues and
didn’t receive any feedback.
Phillips asks for public comment.
There is no public comment.
Phillips asks for commissioner comment.
Hagedorn states that this is a reasonable request and appreciates the other conditions
have been done at this point. He is in favor of approval.
Lipnick approves especially since VMS made improvements and there is no longer
staging on the frontage road experienced today. He acknowledges that they are
dealing with CDOT which is a lengthy process.
Smith states that it meets all criteria of approval. Criteria #2 is met, Criteria #3 is met,
as VMS has done a lot so far, Criteria #4, #5, #6 are all met. The development
objectives of the town are met because of the value of increasing educational
opportunities within the town.
Smith makes the point that this area has open space on either side of the development
in this area. She wants to address the open lands/big horn sheep areas of concern vs
the development objectives of the town. Smith requests a future item on an agenda
40
where the Community Development and the Environmental Departments to clarify
objectives.
Spence states that the Commission should vote on this item and then bring up Smith’s
initiative during the information portion of the meeting.
Phillips asks for a motion.
Lipnick makes the motion to approve, which includes the conditions and findings on
pages 8 and 9 of the staff report.
Smith seconds.
Unanimous approval (4-0).
4. Approval of Minutes
4.1 PEC Results 4-24-23 PEC_Results_4-24-23.pdf
Hagedorn makes a motion to approve.
Lipnick seconds.
Unanimous approval (4-0)
5. Information Update
Back to the item that Smith brought up regarding open spaces and how to come up
with the framework for both development and big horn sheep preservation.
Smith would like the town to move forward with a framework that realizes big horn
sheep habitat with development in the middle of that area. Community Development
and Environmental should get together to put something together and how those two
work together.
Phillips states that the PEC needs some direction moving forward and would possibly
want town council to weigh in.
4-0 in support of revisiting this at a later PEC work session.
Phillips also asks about the status of the permanent wildlife fencing in this area of town
to replace the chain link fencing.
Spence states that staff will reach out to Kristen and the environmental team.
Planner Roy adds that the lack of available contractors to do the work has led to the
delay. Staff will find out more information.
41
Adjournment
Smith motions to adjourn.
Lipnick seconds
Unanimous approval (4-0).
42
Present:Rys Olsen
Herbert Roth
Kit Austin
Erin Iba
1.Virtual Meeting Link
Register to attend Design Review Board Meetings. Once registered, you will receive a
confirmation email containing information about joining this webinar.
2.Call to Order
3.Main Agenda
Final review of an exterior alteration (AC)
Address/ Legal Description: 635 Lionshead Place 196/Lot 8, Block 1, Vail Lionshead Filing 3
Planner: Jamie Leaman-Miller
Applicant Name: Beril & Kathleen Bohrer, represented by R&H Mechanical
3.1 DRB23-0101 - Bohrer Residence
Final review of an exterior alteration (AC)
Address/ Legal Description: 635 Lionshead Place 388/Lot 8, Block 1, Vail Lionshead Filing 3
Planner: Jamie Leaman-Miller
Applicant Name: Ernesto Garcia, represented by R&H Mechanical
3.2 DRB23-0102 - Garcia Residence
Final review of an exterior alteration (AC)
Address/ Legal Description: 635 Lionshead Place 186/Lot 8, Block 1, Vail Lionshead Filing 3
Planner: Jamie Leaman-Miller
Applicant Name: Eagle Peaks, represented by R & H Mechanical
3.3 DRB23-0119 - Eagle Peaks LLC
3.4 DRB23-0083 - Teel Mountain Properties LLC
Design Review Board Minutes
Wednesday, May 3, 2023
2:00 PM
Vail Town Council Chambers
DRB23-0101 Plans.pdf
Example of screening.pdf
Examples of Faux painting.pdf
Erin Iba made a motion to Table to an undetermined meeting; Herbert Roth seconded the motion Passed
(4 - 0).
DRB23-0102 Plans.pdf
Erin Iba made a motion to Table to an undetermined meeting; Herbert Roth seconded the motion Passed
(4 - 0).
DRB23-0119 Plans.pdf
Erin Iba made a motion to Table to an undetermined meeting; Herbert Roth seconded the motion Passed
(4 - 0).
1
Design Review Board Meeting Minutes of May 3, 2023 43
Final review of an addition (entry/patio/windows/roof)
Address/ Legal Description: 1460 Ridge Lane B/Ridge At Vail Subdivision
Planner: Greg Roy
Applicant Name: Teel Mountain Properties, represented by Gies Architects
Final review of an addition (gym/windows/deck)
Address/ Legal Description: 781 Potato Patch Drive A/Lot 21, Block 1, Vail Potato Patch Filing 1
Planner: Greg Roy
Applicant Name: Benjamin Finn, represented by J+A Architects
3.5 DRB23-0028 - Finn Residence
Final review of an exterior alteration (outdoor bar)
Address/ Legal Description: 1300 Westhaven Drive/Cascade Village - Vail Cascade Resort
Planner: Jonathan Spence
Applicant Name: Vail Hotel Partners, represented by Enlight10 Architecture
3.6 DRB23-0062 - Grand Hyatt
Final review of an exterior alteration (landscaping)
Address/ Legal Description: 1309 Elkhorn Drive/Unplatted - TOV Public Work Offices
Planner: Jonathan Spence
Applicant Name: Town of Vail, represented by Todd Oppenheimer
3.7 DRB23-0037 - Town of Vail
4.Staff Approvals
Final review of a change to approved plans (deck railing)
Address/ Legal Description: 44 West Meadow Drive 1/Lot I, Vail Village Filing 2
4.1 DRB20-0573.003 - LPL Revocable Trust
Planner: Jonathan Spence
DRB23-0083 Documentation.pdf
DRB23-0083 Plans.pdf
Erin Iba made a motion to Approve with the findings that the application meets 14-10-4; Herbert Roth
seconded the motion Passed (4 - 0).
DRB23-0028 Plans.pdf
DRB23-0028 Pictures.pdf
Rys Olsen made a motion to Approve with Conditions that a wood column be added to the north side of
the garage to terminate the stone.; Kit Austin seconded the motion Failed (2 - 2).
Voting For: Kit Austin, Rys Olsen
Voting Against: Erin Iba, Herbert Roth
Erin Iba made a motion to Deny ; Herbert Roth seconded the motion Passed (4 - 0).
DRB23-0062 New Plan Sheets for May 3, 2023.pdf
DRB23-0062 Previous Plan Set.pdf
Erin Iba made a motion to Approve ; Herbert Roth seconded the motion Passed (4 - 0).
DRB23-0037 Plan Set.pdf
Erin Iba made a motion to Approve ; Herbert Roth seconded the motion Passed (4 - 0).
2
Design Review Board Meeting Minutes of May 3, 2023 44
Applicant Name: LPL Revocable Trust I - etal Blue Spruce Capital Corp, represented by Nedbo
Construction
Final review of a change to approved plans (patio/walkway)
Address/ Legal Description: 333 Beaver Dam Road/Lot 41, Block 7, Vail Village Filing 1
4.2 DRB22-0143.003 - 333 BDR LLC
Planner: Greg Roy
Applicant Name: 333 BDR, represented by Shepherd Resources
Final review of a change to approved plans (window)
4.3 DRB23-0015.001 - 97 Rockledge Road LLC
Address/ Legal Description: 97 Rockledge Road/Lot 3, Block 7, Vail Village Filing 1/Raether Minor
Subdivision - Replat
Planner: Greg Roy
Applicant Name: 97 Rockledge Road, represented by Shepherd Resources
Final review of a tree removal
Address/ Legal Description: 586 Forest Road B/Lot 3, Block 1, Vail Village Filing 6
4.4 DRB23-0036 - Field Residence
Planner: Jonathan Spence
Applicant Name: Lawrence Field, represented by Old Growth Tree Service
Final review of a tree removal
Address/ Legal Description: 595 Vail Valley Drive/Lot A - C, Block 1, Vail Village Filing 7
4.5 DRB23-0039 - Manor Vail
Planner: Jamie Leaman-Miller
Applicant Name: Manor Vail, represented by Neils Lunceford
Final review of an exterior alteration (chillers)
Address/ Legal Description: 715 West Lionshead Circle/West Day Subdivision
4.6 DRB23-0042 - Vail Marriott Resort & Spa
Planner: Jamie Leaman-Miller
Applicant Name: Diamond Rock Hospitality, represented by R&H Mechanical
Final review of an exterior alteration (combining units)
Address/ Legal Description: 1 Vail Road 6012/Lot A - C, Vail Village Filing 2
4.7 DRB23-0091 - Half Crazy Ventures LLC
Planner: Jonathan Spence
Applicant Name: Half Crazy Ventures, represented by Studio Spinnato
Final review of an exterior alteration (windows)
Address/ Legal Description: 63 Willow Place 9/Lot 2, Block 6, Vail Village Filing 1
4.8 DRB23-0092 - Wright Residence
Planner: Heather Knight
Applicant Name: Maureen Wright, represented by Borgerson Design
3
Design Review Board Meeting Minutes of May 3, 2023 45
Final review of a change to approved plans (windows)
Address/ Legal Description: 770 Potato Patch Drive 12/Lot 6, Block 2, Vail Potato Patch Filing 1
4.9 DRB23-0095.001 - Paasonen/Aer Residence
Planner: Jonathan Spence
Applicant Name: Ville Paasonen & Emma Aer, represented by Beth Levine Architect
Final review of an exterior alteration (re-roof)
Address/ Legal Description: 4470, 4480 Timber Falls Court/Timber Falls Condominiums
4.10 DRB23-0099 - Timber Falls Condos
Planner: Jamie Leaman-Miller
Applicant Name: Timber Falls Condos, represented by Mountain Valley Property Management
Final review of an addition (ski room/windows)
Address/ Legal Description: 5109 Black Bear Lane/Lot 2, Block 2, Gore Creek Subdivision
4.11 DRB23-0105 - Hollis Residence
Planner: Jonathan Spence
Applicant Name: Hollis Family, represented by Pierce Austin Architects
Final review of an exterior alteration (re-roof)
Address/ Legal Description: 2487 Chamonix Lane/Lot 18 & 19. Block C, Vail Das Schone Filing 1
4.12 DRB23-0106 - Chamonix Chalets
Planner: Jonathan Spence
Applicant Name: Chamonix Chalets, represented by Mountain Valley Property Management
Final review a tree removal
Address/ Legal Description: 3797 Lupine Drive/Lot 4 & 5, Bighorn Subdivision 2nd Addition
4.13 DRB23-0111 - Dimmig Residence
Planner: Jonathan Spence
Applicant Name: Thomas & Jane Dimmig, represented by Nedbo Construction
Final review of an exterior alteration (snowmelt)
Address/ Legal Description: 4435 Glen Falls Lane/Lot 3, Forest Glen Subdivision
4.14 DRB23-0113 - Corness Residence
Planner: Jonathan Spence
Applicant Name: John & Barbara Corness, represented by R&H Mechanical
Final review of an exterior alteration (balcony railing)
Address/ Legal Description: 263 Gore Creek Drive/Lot C - E, Block 5, Vail Village Filing 1
4.15 DRB23-0116 - Gorsuch Ltd
Planner: Jonathan Spence
Applicant Name: Gorsuch, represented by Resort Design Architects
Final review of an exterior alteration (windows)
Address/ Legal Description: 4214 Columbine Way 6/Bighorn Terrace
4.16 DRB23-0128 - Moore Residence
Planner: Jonathan Spence
4
Design Review Board Meeting Minutes of May 3, 2023 46
Applicant Name: Linda Moore, represented by Renewal By Andersen
5.Staff Denials
6.Adjournment
Erin Iba made a motion to Adjourn ; Herbert Roth seconded the motion Passed (4 - 0).
5
Design Review Board Meeting Minutes of May 3, 2023 47
AGENDA ITEM NO. 5.1
Item Cover Page
DATE:May 16, 2023
SUBMITTED BY:Steph Johnson, Town Manager
ITEM TYPE:Information Update
AGENDA SECTION:Information Update
SUBJECT:Flag Policy Updates
SUGGESTED ACTION:
VAIL TOWN COUNCIL AGENDA ITEM REPORT
ATTACHMENTS:
230516 Flag policy.docx
Flag Policy final.docx
48
To:Vail Town Council
From:Town Manager’s Office
Date:May 16, 2023
Subject:Flag Policy Update
I.SUMMARY
The purpose of the attached draft Flag Policy is to establish a policy for the
display of flags on flagpoles on property owned or controlled by the Town of Vail.
II.BACKGROUND
When a town or other government entity chooses to fly a flag on town property,
this is considered government speech. Unlike the public’s First Amendment right
to freedom of speech, the government is not required to display any and
everything that is requested by members of the public. Rather, the city may
choose to fly the non-governmental flags and commemorative flags of its
choosing. It is recommended that the town council develop a policy regarding the
types of flags the town will fly whether by request of a member of the public, town
staff, or the council itself.
On May 2nd, Town Council was provided a preview of the attached flag policy.
There have been minimal changes to the policy:
Policy now includes flags for the US Armed Forces (currently displayed
at lower level of Vail Village Transit Center.
Town of Vail flag included.
Flags of international cities that participated in the 1999 World Ski
Championships as a nation member of FIS (rather than any
international government recognized by the US government).
The attached policy will be administered by the Town Manager’s Office, which
will allow for greater flexibility to make changes when laws are updated for
example.
49
Town of Vail
Flag and Street Banner Policy
PURPOSE
To establish a policy for the display of flags on flagpoles and the display of street banners on
property owned or controlled by the Town of Vail. This Policy is not intended to create any
public forum or limited public forum, and by enacting this Policy, the Town is not intending to
regulate the content of flags or banners except as expressly allowed by applicable law.
APPLICABILITY
This Policy applies to flags physically attached to any flagpole owned or controlled by the Town,
as well as banners or other decoration of any public street owned or controlled by the Town.
DEFINITIONS
"Flag" is any fabric, banner or bunting containing distinctive colors, patterns or symbols that is
attached to a flagpole.
STANDARDS
A. Flags
The Town may fly any of the following flags on flagpoles owned or controlled by the
Town, at any time:
The United States flag;
The Colorado State flag;
The Town of Vail flag;
A flag associated with an official proclamation or order of the President of the United
States, during the period of time associated with the proclamation or order;
A flag associated with an official proclamation or order of the Governor of the State of
Colorado, during the period of time associated with the proclamation or order;
A POW/MIA (Prisoner of War/Missing in Action) flag, at any time; and
US Armed Forces flags;
A "Fallen Heroes" or similar flag, recognizing a deceased member of the United States
Armed Forces, at any time.
A flag of any international government participating in the 1999 World Ski
Championships as a member nation of the International Ski and Snowboard
Federation (FIS).
A flag of any official Sister City of the Town of Vail.
All flags shall comply with the Town's sign code.
The Town Manager shall determine the placement of flags and the duration of the
placement; provided that, on any flagpole, the United States flag shall always be highest,
followed by the State of Colorado flag (if flying), followed by the other flags in any order;
and further provided that the flying of the United States flag and the State of Colorado flag
shall comply with all other applicable regulations.
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Indoor Town flags shall be displayed at a minimum in the Town Council Chambers. The
Town of Vail flag shall fly at half-staff if either the United States or Colorado flag is at
half-staff. The Mayor may order the Town of Vail flag to fly at half-staff at the death of a
current or former Council Member, current Town staff member, or a historically
significant member of the community.
The Town will not allow flags that are obscene, or that arediscriminatory toward any legally
protected class, including without limitation race, color, religion, creed, national origin,
ancestry, sex (including gender, sexual orientation, sexual expression or pregnancy), age,
physical or mental disability and veteran status. In addition, flags or banners shall not
create a traffic or pedestrian hazard or interfere with traffic control devices.
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AGENDA ITEM NO. 5.2
Item Cover Page
DATE:May 16, 2023
SUBMITTED BY:Carlie Smith, Finance
ITEM TYPE:Information Update
AGENDA SECTION:Information Update
SUBJECT:2023 Q1 Investment Update
SUGGESTED ACTION:
VAIL TOWN COUNCIL AGENDA ITEM REPORT
ATTACHMENTS:
Investments 230331.pdf
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TO: Russell Forrest
Carlie Smith
Council Members
FROM: Alex Jakubiec
DATE: 1st Qtr 2023
RE: Investment Report
Enclosed is the investment report with balances as of March 31, 2023
The estimated average yield for the pooled cash fund is 3.5%. As of 3/31/2023
the Treasury yield curves for 3 months, 6 months, and 1 year are 5.24%, 5.13%,
and 4.70% respectively.
Our investment mix follows the policy objectives of safety, liquidity, and yield in that order.
Please call me if you have any questions.
TOWN OF VAIL MEMORANDUM
US Treasury yields have continued to increase. After seven rate hikes in 2022, the
Federal Reserve has made three rate hikes in 2023 to date bringing the federal
funds rate to between 5.00 and 5.25, the highest rate since August 2007. The
Federal Reserve is targeting the hikes to bring down inflation. Inflation is showing
signs of slowing however it is still running near it's highest level since the early
1980s. The latest inflation report, reported that CPI rose 5.5% in April from the
same month a year ago.
In March of 2023 the Town reinvested a total of $17.3M into higher yield
certificates of deposit (CDs) at First Bank with an approximate yield of 4.86% over
1 year. Of this, $7.3M was transferred from existing CDs with an approximate
average yield of 1.1%. The additional $10M was transferred from Colorado Trust
Pooled Investments, which have an approximate yield of 4.46%. The Town is
purposely keeping a higher cash balance due to potential upcoming large
expenditures.
Gov't
Securities
$35.5
21%
CD's $18.9
11%
Colorado
Investment Pool
$73.4
43%
Cash $42.1
25%
2023 1st Qtr Investment Mix
$169.9 M
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AGENDA ITEM NO. 5.3
Item Cover Page
DATE:May 16, 2023
SUBMITTED BY:Jeremy Gross, Economic Development
ITEM TYPE:Information Update
AGENDA SECTION:Information Update
SUBJECT:Destination Marketing Organization Alignment and Structure
SUGGESTED ACTION:
VAIL TOWN COUNCIL AGENDA ITEM REPORT
ATTACHMENTS:
Council_Memo_-_DMO_Alignment_and_Structure_-_5-16-23.pdf
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To: Mayor and Town Council
From: Mia Vlaar, Economic Development Director
Date: May 16, 2023
Subject: Destination Marketing Organization Alignment and Structure
I. SUMMARY
The Economic Development department was recently tasked with examining its current
structure and process to contemplate whether the marketing, events and guest services
operations may function more efficiently in the model of a destination marketing organization
(DMO). The purpose of this memo is to provide an update on the work of Carl Ribaudo and
SMG Consulting, a tourism firm specializing in organizational scenario planning for destination
marketing organizations, which was recently engaged to assist the town in creating proposed
scenarios for a DMO structure for Vail.
II. BACKGROUND
Three years ago, the department, with the direction of the Vail Local Marketing District Advisory
Council, took the bold move to create DiscoverVail.com, an online home for the District’s
destination marketing efforts. Since that time the town has been engaged in year-round
marketing to encourage visitation to Vail.
At the same time, the special events funding model was reimagined to create a sponsorship
approach to funding special events in Vail to strengthen the year-round program and ensure
alignment to the marketing program.
Then in 2022, the town launched Vail’s Stewardship Roadmap, a ten-year plan designed to
identify ways to use Vail’s vibrant tourism economy to protect and enhance the natural
environment and strengthen the community.
Finally, the Welcome Centers and Community Host Program have joined the department’s
efforts in the past year, bringing greater alignment to ensure an enhanced guest experience
while educating and inviting visitors to share in Vail’s community values.
With these changes the department is on a journey to becoming a true destination marketing
organization. Each destination marketing organization has a unique funding and structural
model and Vail is no exception. The work undertaken with SMG consulting is intended to create
proposed scenarios for the town’s consideration to structure and organize an effective
destination marketing organization.
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Town of Vail Page 2
III. DISCUSSION
SMG Consulting’s process includes the following stages:
Information Gathering
An exploration of the town’s organizational elements, budget, and gaining understanding of
reporting relationships, boards and commissions and funding model was undertaken.
Meetings occurred with key department team members, the Vail Local Marketing District
Advisory Council, the Committee on Special Events, and the Vail Economic Advisory Council as
well as the Vail Chamber and the Vail Valley Partnership. Several possible tourism scenarios
were presented, and discussion was encouraged with stakeholders to explore what the tourism
organization of the future might look like.
Following the presentations, input was solicited via a short survey on the important
characteristics of a Vail tourism organization moving forward.
Information Review and Analysis
SMG Consulting is in the review phase, examining how the current organization structure
informs the preferred direction identified by boards and commissions, stakeholders and staff,
identifying gaps that may exist, and providing some options to modify these components to
reach the preferred scenario best with goals, and objectives identified by the committees and
staff.
Final Report and Recommendations
Based on the information and analysis above, a final report and recommendations will be made
to the town including several proposed scenarios for the effective organization and operation of
destination marketing efforts.
IV. ACTION REQUESTED OF COUNCIL
Town Council is invited to provide feedback on the alignment and organizational process.
56