HomeMy WebLinkAbout07. Lodging Liaison Update, Q2 2023
97 Main Street, Suite E201, Edwards, CO 81632
VailValleyPartnershp.com
Lodging Liaison Update: Q2 2023
Summary As of April 1st, the VVP has been in bi-weekly communication with the Vail Lodging community reservation & director of sales & marketing and monthly communication with the General Managers. We have solicited: End of Season and Summer specials, unique amenities, seasonal (spring/summer) pictures to use on DiscoverVail.com. We have also encouraged and shared how to utilize the Vail Business Toolkit. We provide a high-level overview of the VLMD’s monthly meeting, report that the VLMD is financially strong, and educate the properties on how the partners and ToV are working on fine tuning Vail’s marketing efforts. We had a successful Spring/Summer Lodging update meeting with 14 properties in attendance.
Key Measurements Discover Vail:
• There are 59+ properties listed on DiscoverVail.com
• Summer Specials are coming in slowly, planning on reaching out to all properties to offer 20% off
• Per Book Direct-
o Searches per month
March 2022: 1,143 vs. March 2023- 10,461
April 2022: 2,238 vs. April 2023- 13, 367
May 2022: 2,602 vs. May 2023- 7,300 Lodging Outreach & Communication:
• A bi-weekly lodging email is sent out to reservation managers & directors of sales/marketing with good response to offers & information.
• A monthly GM Lodging email is sent out with good response as well.
What’s next
• We are planning the Fall Lodging update meeting.
o October 24th at the Grand View Room (more details to follow)
• Working on Sprucing up the landing page on Book Direct
• Next Lodging email will be asking for Summer specials and possibly a 20% off across all properties.
97 Main Street, Suite E201, Edwards, CO 81632
VailValleyPartnershp.com
Book Direct Performance Summary: