HomeMy WebLinkAbout05. VLMDAC June Special Meeting Minutes
Vail Local Marketing District Advisory Council
Special Meeting
June 1, 2023, 8:30 am
Grand View Room
VLMDAC member attendees:
In Person- Esmarie Faessler (Sonnenalp), Jana Morgan (Sweet Basil), Michael
Holton (Vail Health), Theron Gore (East West),
Zoom- Barry Davis (TOV Council member), Douglas Kessler (Homeowner),
Lauren Barotz (Vail Resorts)
Additional attendees:
In Person- Mia Vlaar (Town of Vail), Liz Gladitsch (Town of Vail), Amy Hume
(Miles), Jordan Woolman (Miles), Slade Cogswell (970 Design), Michal
Bednarczyk (970 Design), Tom Bull (970 Design), Brigid Campbell (970 Design)
Shawna Lang (Destination Think); Alex Rodriguez (Lumenati); Chris Fair
(Resonance)
Zoom- Bob Brown (BAAG), Robin Smith (Vail Resident), Mina Robertson (Miles)
Laura Libby (Miles), Simona Forbes (Resonance), Dominic Prevost (Resonance),
William Bakker (Destination Think), Andrew Roger (Destination Think)
Call to Order
Jana called meeting to order 1:10PM
BRAND PLATFORM PROPOSALS
• Destination Think presented their proposal (20 minutes) + questions
• Resonance presented their proposal (20 minutes) + questions
II. 2024 CAMPAIGN PROPOSALS
• 970 Design + Luminate presented their proposal (20 minutes) + questions
• Miles Partnership presented their proposal (20 minutes) + questions
III. VLMDAC INTERNAL REVIEW AND VOTE
Discussion on selections lead to vote:
- Resonance awarded Brand Platform: Michael first/Barry second/ passes 6/1
- 970/Luminate awarded 2024 Campaign: Michael first/ Theron second
/unanimous
• Adjournment
Esmarie called meeting to adjourn Jana first/Theron second/unanimous,
3:24 pm