HomeMy WebLinkAbout2023-14 A Resolution Adopting Vail's Stewardship RoadmapRESOLUTION NO. 14
Series of 2023
A RESOLUTION ADOPTING VAIL'S STEWARDSHIP ROADMAP
WHEREAS, the Town of Vail, since its founding in 1966, has centered its
economy on sharing its extraordinary mountain lifestyle with people from across the
world;
WHEREAS, the Town of Vail has made a strong commitment to being a steadfast
steward of its unique and sensitive environment with the inclusion of Section 13.11
Designated Open Space in the Vail Town Charter in 1972.
WHEREAS, the Town of Vail now welcomes approximately 2.5 million visitors a
year into its community of nearly 5,000 year-round residents;
WHEREAS, the Town of Vail in recent years has been managing a surge of
interest in outdoor experiences that has created new pressures on trails, parking, traffic,
town amenities, Vail Mountain, and other natural areas;
WHEREAS, the Town of Vail also is experiencing a housing crisis that is leaving
vital jobs unfilled, eroding the diversity of its population, and threatening every aspect of
community life, even the availability of childcare and other vital workers;
WHEREAS, the Town of Vail recognizes the importance of equipping Vail's
tourism economy for future success and resiliency, especially given the threat of global
climate change and its impacts including shorter winters, drought, and wildfire, and is
committed to managing visitor patterns for better outcomes;
WHEREAS, the Town of Vail identified a need to engage the community in a
planning process to manage its thriving tourism economy in alignment with community
priorities and enhance and live up to Vail's global recognition as a sustainable
destination for travelers, and engaged professional services to develop this approach;
WHEREAS, the Town of Vail has been guided throughout the planning process
by the principles of destination stewardship, a holistic approach aimed at creating ways
for a tourism economy to thrive in harmony with its community, especially by delivering a
high quality of life for residents along with high quality experiences for visitors, while
reducing negative impacts on the community;
WHEREAS, the Town of Vail engaged in extensive consultation with the Vail
community, with more than 3,000 opinions shared, securing a deep awareness and
appreciation of current conditions and insights pointing to new possibilities;
WHEREAS, the Town of Vail further has acquired new research and insight into
current brand perception and future tourism trends;
WHEREAS, the Town of Vail has completed a thoughtful review of all findings,
now incorporated into Vail's Stewardship Roadmap, charting a 10-year path for Vail to
build resiliency, address vulnerabilities, and thrive as the world's premier sustainable
mountain resort community;
WHEREAS, the Town of Vail has identified a vision for this Roadmap based on
six essential values (Quality of Life, Community, Environmental Stewardship,
Experience, Respect and Fun) and to be realized by five major actions and goals,
(Make Vail More Liveable, Enhance Vail's World Class Experience, Invigorate Vail's
Spirit, Continue Vail's Commitment to Environmental Stewardship, Energize Vail's
Brand) supported by 40 specific strategies;
WHEREAS, the Town of Vail now formally recognizes that the purpose of its
tourism economy is to support a remarkable way of life in Vail, and that a strong tourism
economy also requires a strong community and
WHEREAS, the Town of Vail is committed to implementing the roadmap over the
period from this date until the end of 2033, and to put in place ongoing management of
the strategies within the plan;
NOW THEREFORE, BE IT RESOLVED BY THE TOWN COUNCIL OF THE TOWN OF
VAIL, COLORADO THAT:
Section 1. The Vail Town Council adopts Vail's Stewardship Roadmap as a
"Community -Positive" vision for managing Vail's tourism economy, to complement and
inform other Vail plans, and to lay the groundwork for a broader community visioning plan.
Section 2. This Resolution shall take effect immediately upon its passage.
INTRODUCED, PASSED AND ADOPTED at a regular meeting of the Town Council of the
Town of Vail held this 20th day of June 2023.
n Mayor
ATTEST:
Step anie Bibbens, Town Clerk