HomeMy WebLinkAbout04. VLMDAC June Meeting Minutes
Vail Local Marketing District Advisory Council
Monthly Meeting
June 15, 2023, 8:30 am
Grand View Room
VLMDAC member attendees:
In Person- Esmarie Faessler (Sonnenalp), Jana Morgan (Sweet Basil) Liana
Moore (Antlers), Michael Holton (Vail Health),Theron Gore (East West),
Zoom- Douglas Kessler (Homeowner), Lauren Barotz (Vail Resorts), Jonathan
Reap (Four Seasons)
Additional attendees:
In Person- Jeremy Gross (Town of Vail), Meggen Kirkham (SITE Marketing), Liz
Gladitsch (Town of Vail), Amy Hume (Miles), Chris Romer (Vail Valley
Partnership), Alex (Town of Vail), Slade (970), Michal Bednarczyk (970), Abby
Oliveira (Town of Vail)
Zoom- Kay Schneider (Vail Valley Partnership), Jeremy Coleman (BAAG),
Jenna Luberto, Amanda McNally, Jodi Doney (Eagle Airport), Kim Brussow (Vail
Valley Partnership), Kristin Yantis (MYPR), Sylvia Rivera, Carlie Smith(Town of
Vail), Alex Rodriguez, Justin Gibbs, Parker Owens, Jesse Lambert, Mark
Grattan, Mina Robertson (Miles), Ivy Vaughn (Miles), Tom Cohen,
Call to Order
Esmarie called meeting to order 8:34AM
I. Monthly Financial Report
Alex Jakubiec is the new VLMDAC financial lead
April $246,000 up 14% from last year
Year to Date $3M up 3.4%
Expenditures under $2M out of a budget of $6M
$2.3M fund balance
II. Minute Approval
• VLMDAC May 18 & June 1st, 2023 Minutes Approval
Approval Theron first/ Jana second/ unanimous
III. Information & Discussion Updates
• Supplemental Request Update
See presentation for Approved Supplemental Summary
• Content and Campaign to-date Results
Pineapple activity began June 2022
Blog Performance and Keyword opportunities were presented
July-August is looking soft so we are running a 20% off lodging special to
drive market audience
FB/Paid Social ads ranked #1 for traffic to the DiscoverVail website,
accounting for 31% of traffic - split between traffic and video
• 2024 Brand Campaign Discovery
All Channels fully launched in May
The challenge is the Vail name is shared by so many entities
Traditional and New display creatives were presented
• Mexico Media Mission
Silvia recapped the two events that were just held with food critics and
influencers
Shared press, publications and Influencers from Mexico
• Winter Asset Library
Photographer is Tom Cohen
Video shot by Steep Motion
• TOV Updates
Mia is at Leadership retreat for the TOV
Last weekend was great up 20% for Mountain Games
Art festival in Lionshead starts tomorrow
King of the Mountain starts this weekend and the Farmers Market
Fourth of July- please sign up for a float, we are trying to make the parade
more exciting, the parade will have five bands (CSU, brothers of brass,
new polka and a few others) and then we will have fireworks (real
fireworks)
• Other Business
Michael Holton’s last meeting- he thanked everyone and said he was
leaving Vail Health after twelve years
Esmarie this is her last meeting for 3 months for maternity leave
• Adjournment
Esmarie called meeting to adjourn first/ second/unanimous 10:51am
Upcoming Meetings:
VLMDAC Monthly Meeting Thursday, July 20th, 2023
Location- Grand View Room