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Home My WebLink About07. VVP Group Sales Dashboard, June 2023 To: Vail Local Marketing District Advisory Council From: Kim Brussow Date: July 6, 2023 Re: June 2023 Group Sales Dashboard 2023 Key Performance Indicators 2022 2022 Description Monthly YTD 2023 Monthly Comparison YTD Comparison New Group Leads Generated 19 167 26 205 Total Leads Generated 25 200 28 219 Active Leads in Pipeline 90 90 111 111 Room Nights Booked 1,622 11,828 349 7,935 Room Revenue Converted $520,480 $3,790,234 $115,801 $2,397,405 Cancelled & Lost Business 23 153 18 155 Site Visits 0 10 1 14 Cvent Production Monthly YTD 2023 Monthly 2021 VVP – Total RFP’s 18 118 20 142 VVP – Total RFP Room Nights 4,530 33,850 8,507 49,000 VVP – Total RFP Value $1,294,062 $12,059,357 $2,235,135 $17,000,000 Vail – Total RFP’s 70 435 75 479 Vail – Total Room Nights 21,841 127,165 17,704 125,288 Vail – Contracted RFP’s 17 77 9 47 Vail – Contracted RN’s 2,839 15,552 1,175 8,031 Vail – Contracted Value $3,509,320 $6,944,943 $445,077 $3,435,623 Member/Lodging Partner Engagement:  Monthly Lead Status Update to Lodging Partners  6/9 - VLMD Reporting/Analytics Meeting  6/14 - Facilitate Monthly DOS Advisory Council Meeting & Distribute Minutes  6/15 - VLMD Board Meeting  6/20 – Dry Run with Vail Stakeholders for Interski Presentation  6/23 – Formal Interski Presentation  6/29 – VLMD 2024 Operating Plan Meeting Tradeshow/Marketing/Media Efforts:  Expo Services Order (Tables/Chairs/Carpet) for ASAE Tradeshow in Atlanta for August Executive Summary/What’s Next for July:  7/16-23 - Quarterly Sales Trip to Vail  7/18 – Breakfast Meeting at Little Diner with New Sales Manager at Lion Square Lodge  7/18 – Quarterly DOS Advisory Council Happy Hour  7/18-21 – Site Tour with Two Wedding Planners for Future Wedding Opportunities  7/20 – Lumina Site Visit – 54 Rooms for April 2024 – Four Seasons  7/20 – VLMD Board Meeting – In-Person Group Sales Presentation  7/27 - Monthly Lodging Liaison Meeting with TOV  Work with Mia/Liz on Group Sales/Village Wide Video Content