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HomeMy WebLinkAbout05. Vail Taxable Sales Report thru 2023-03-31 - v2Destination: Vail Report Period: Taxable sales through March 2023 a) Vail Village/Lionshead Combined Performance Taxable sales Nov-Mar 2022/23 Taxable sales Nov-Mar 2021/22 % Difference $124,057,755 $115,819,373 7.1% $110,618,751 $102,634,495 7.8% $155,151,443 $153,259,428 1.2% $389,827,949 $371,713,296 4.9% b) Retail Segment Performance, by Neighborhood Taxable sales Nov-Mar 2022/23 Taxable sales Nov-Mar 2021/22 % Difference $92,741,691 $85,398,915 8.6% $31,316,064 $30,420,458 2.9% $124,057,755 $115,819,373 7.1% c) Restaurant Segment Performance, by Neighborhood Taxable sales Nov-Mar 2022/23 Taxable sales Nov-Mar 2021/22 % Difference $87,701,330 $82,017,250 6.9% $22,917,421 $20,617,245 11.2% $110,618,751 $102,634,495 7.8% d) Lodging Segment Performance, by Neighborhood Taxable sales Nov-Mar 2022/23 Taxable sales Nov-Mar 2021/22 % Difference $95,429,431 $94,162,581 1.3% $59,722,012 $59,096,848 1.1% $155,151,443 $153,259,428 1.2%Lodging Sales in Vail Village + Lionshead DESCRIPTION OF REPORT: The Vail Taxable Sales Report is a monthly ("Foundation") and seasonal ("Seasonal") report of taxable sales in Vail Village and Lionshead neighborhoods of Vail, tracking consumer spend at Retail, Restaurant and Lodging businesses in both locations ("neighborhoods") and in aggregate. The report is based on financial data provided by the town(s) included in the report. Details follow: FOUNDATION REPORT: The foundation report is a monthly report comprised of 4 sections focusing on Vail Village and Lionshead neighborhood data, and conveying (a) Retail, Restaurant and Lodging sales by segment and in aggregate, (b) Retail sales by neighborhood and in aggregate, (c) Restaurant sales by neighborhood and in aggregate, and (d) Lodging sales by neighborhood and in aggregate. All data are derived from Town of Vail taxable sales reports and are as-of the most recent date for which data are available. SEASONAL REPORT: The seasonal report is produced 2 times annually, in approximately July and March (data-dependent) and is an expansion of the Foundation Report described above. The seasonal report is intended to provide the client with competitive information both within Vail and with Vail's competitive set for the Summer (May - October) and Winter (November - April) seasons. In addition to the Foundation data, the Seasonal Report includes a comparative analysis of All Vail Neighborhood aggregate sales versus the same data from Aspen, Breckenridge and Steamboat Springs. TOWN OF VAIL TAXABLE SALES REPORT Retail Sales in Vail Village + Lionshead Lodging Sales in Vail Village + Lionshead Restaurant Sales in Vail Village + Lionshead Total Retail/Restaurant/Lodging Sales in Vail Village + Lionshead Lodging Sales in Vail Village Lodging Sales in Lionshead Restaurant Sales in Vail Village + Lionshead Restaurant Sales in Lionshead Restaurant Sales in Vail Village Retail Sales in Lionshead Retail Sales in Vail Village Retail Sales in Vail Village + Lionshead Copyright (c) 2023 DestiMetrics. All Rights Reserved 1 Town of Vail All-Store Monthly Report SECTION 1 - SEASONAL CHARTS BY SEGMENT - VAIL VILLAGE + LIONSHEAD NEIGHBORHOODS Summer 2022 and Winter 22/23 Taxable Sales Retail, Restaurant and Lodging Segments + Aggregate 6.1%5.0% -0.8%-0.7% 3.6% -6.9% 1.4% -7.5% 6.4% 22.1% 5.4% 0.9% 7.1% -10% -5% 0% 5% 10% 15% 20% 25% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 Winter Ttl Chart 1b: Retail Sales - VV + LH Sales thru Mar-23 Sales thru Mar-22 YOY % Variance 13.8% 4.4% -4.8% -1.8% 2.0% -0.1%1.2% -3.1% 5.4% 16.4% 7.5% 5.3% 7.8% -10% -5% 0% 5% 10% 15% 20% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 Winter Ttl Chart 1c: Restaurant Sales - VV + LH Sales thru Mar-23 Sales thru Mar-22 YOY % Variance 44.3% 27.1% 0.9%2.2% 7.7% -3.7% 7.9% -9.0% -10.1% 14.0% 5.7% -1.5%1.2% -20% -10% 0% 10% 20% 30% 40% 50% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 $160,000,000 $180,000,000 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 Winter Ttl Chart 1d: Lodging Sales - VV + LH Sales thru Mar-23 Sales thru Mar-22 YOY % Variance 17.7% 10.8% -1.9% -0.2% 4.1% -3.3% 3.2% -6.5% -0.7% 17.2% 6.1% 1.1% 4.9% -10% -5% 0% 5% 10% 15% 20% $0 $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 $300,000,000 $350,000,000 $400,000,000 $450,000,000 Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 Winter Ttl Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 Winter Ttl Chart 1a: Aggregate Sales (Retail + Restaurant + Lodging) - VV + LH Sales thru Mar-23 Sales thru Mar-22 YOY % Variance Copyright (c) 2023 DestiMetrics. All Rights Reserved.2 Town of Vail All-Store Monthly Report SECTION 2 - RETAIL SEGMENT BY NEIGHBORHOOD Summer 2022 and Winter 22/23 Taxable Sales Vail Village, Lionshead and VV/LH Combined -24.9% -12.0%-13.1% -7.5% 4.3% -8.0%-9.1% 8.3% -1.3% 14.5% -0.4%-1.3% 2.9% -30% -25% -20% -15% -10% -5% 0% 5% 10% 15% 20% $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 Winter Ttl Chart 2c: Lionshead Retail Sales Sales thru Mar-23 Sales thru Mar-22 YOY % Variance 6.1%5.0% -0.8%-0.7% 3.6% -6.9% 1.4% -7.5% 6.4% 22.1% 5.4% 0.9% 7.1% -10% -5% 0% 5% 10% 15% 20% 25% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 Winter Ttl Chart 2a: VV + LH Retail Sales Sales thru Mar-23 Sales thru Mar-22 YOY % Variance 11.3% 8.4% 1.6%0.5% 3.5% -6.7% 3.3% -11.4% 9.0% 25.0% 7.7% 1.6% 8.6% -15% -10% -5% 0% 5% 10% 15% 20% 25% 30% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 $100,000,000 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 Winter Ttl Chart 2b: Vail Village Retail Sales Sales thru Mar-23 Sales thru Mar-22 YOY % Variance Copyright (c) 2023 DestiMetrics. All Rights Reserved.3 Town of Vail All-Store Monthly Report SECTION 3 - RESTAURANT SEGMENT BY NEIGHBORHOOD Summer 2022 and Winter 22/23 Taxable Sales Vail Village, Lionshead and VV/LH Combined 69.3% 16.8%14.7% 18.3% 37.5% 15.5% 22.3% 2.4%6.2% 18.0% 16.4%6.4% 11.2% 0% 10% 20% 30% 40% 50% 60% 70% 80% $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 Winter Ttl Chart 3c: Lionshead Restaurant Sales Sales thru Mar-23 Sales thru Mar-22 YOY % Variance 13.8% 4.4% -4.8% -1.8% 2.0% -0.1% 1.2% -3.1% 5.4% 16.4% 7.5% 5.3% 7.8% -10% -5% 0% 5% 10% 15% 20% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 Winter Ttl Chart 3a: VV + LH Restaurant Sales Sales thru Mar-23 Sales thru Mar-22 YOY % Variance 4.6% 1.4% -9.3% -6.3%-6.0% -3.7%-3.6%-4.5% 5.3% 16.0% 5.2%5.0% 6.9% -15% -10% -5% 0% 5% 10% 15% 20% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 $100,000,000 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 Winter Ttl Chart 3b: Vail Village Restaurant Sales Sales thru Mar-23 Sales thru Mar-22 YOY % Variance Copyright (c) 2023 DestiMetrics. All Rights Reserved.4 Town of Vail All-Store Monthly Report SECTION 4 - LODGING SEGMENT BY NEIGHBORHOOD Summer 2022 and Winter 22/23 Taxable Sales Vail Village, Lionshead and VV/LH Combined 36.6% 32.2% -10.6% 7.6% 32.6% -9.2% 9.2% -14.3% -13.6% 18.2% 1.5%3.3%1.1% -20% -10% 0% 10% 20% 30% 40% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 Winter Ttl Chart 4c: Lionshead Lodging Sales Sales thru Mar-23 Sales thru Mar-22 YOY % Variance 44.3% 27.1% 0.9%2.2% 7.7% -3.7% 7.9% -9.0% -10.1% 14.0% 5.7% -1.5%1.2% -20% -10% 0% 10% 20% 30% 40% 50% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 $160,000,000 $180,000,000 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 Winter Ttl Chart 4a: VV + LH Lodging Sales Sales thru Mar-23 Sales thru Mar-22 YOY % Variance 48.9% 24.8% 6.9% -0.5%-3.3%-0.8% 7.2% -5.9%-7.8% 11.6%8.5% -4.3% 1.3% -20% -10% 0% 10% 20% 30% 40% 50% 60% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Summer Ttl Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 Winter Ttl Chart 4b: Vail Village Lodging Sales Sales thru Mar-23 Sales thru Mar-22 YOY % Variance Copyright (c) 2023 DestiMetrics. All Rights Reserved.5 Town of Vail All-Store Seasonal Report SECTION 5: FIVE YEAR ALL STORE REPORT BY NEIGHBORHOOD AND SEGMENT March 2018 - March 2023 Taxable Sales Vail Village, Lionshead and VV/LH Combined $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 Mar-18 Jun-18 Sep-18 Dec-18 Mar-19 Jun-19 Sep-19 Dec-19 Mar-20 Jun-20 Sep-20 Dec-20 Mar-21 Jun-21 Sep-21 Dec-21 Mar-22 Jun-22 Sep-22 Dec-22 Mar-23 Chart 5b: Vail Village 5 Year Sales by Segment Aggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 Mar-18 Jun-18 Sep-18 Dec-18 Mar-19 Jun-19 Sep-19 Dec-19 Mar-20 Jun-20 Sep-20 Dec-20 Mar-21 Jun-21 Sep-21 Dec-21 Mar-22 Jun-22 Sep-22 Dec-22 Mar-23 Chart 5c: Lionshead 5 Year Sales by SegmentAggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 Mar-18 Jun-18 Sep-18 Dec-18 Mar-19 Jun-19 Sep-19 Dec-19 Mar-20 Jun-20 Sep-20 Dec-20 Mar-21 Jun-21 Sep-21 Dec-21 Mar-22 Jun-22 Sep-22 Dec-22 Mar-23 Chart 5a: VV + LH 5 Year Sales by SegmentAggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales Copyright (c) 2023 DestiMetrics. 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