HomeMy WebLinkAbout08. VVP Group Sales Dashboard, July 2023
To: Vail Local Marketing District Advisory Council
From: Kim Brussow
Date: August 2, 2023
Re: July 2023 Group Sales Dashboard
2023 Key Performance Indicators 2022 2022
Description Monthly YTD 2023 Monthly
Comparison
YTD
Comparison
New Group Leads Generated 27 194 37 242
Total Leads Generated 30 230 40 259
Active Leads in Pipeline 104 104 89 89
Room Nights Booked 1,340 13,168 3,271 11,206
Room Revenue Converted $254,402 $4,044,636 $836,713 $3,234,118
Cancelled & Lost Business 5 158 50 205
Site Visits 2 12 2 16
Cvent Production Monthly YTD 2023 Monthly 2021
VVP – Total RFP’s 23 141 21 163
VVP – Total RFP Room Nights 3,971 37,821 7,202 56,202
VVP – Total RFP Value $1,240,713 $13,300,070 $2,749,714 $19,749,714
Vail – Total RFP’s 64 499 86 565
Vail – Total Room Nights 14,092 141,257 21,940 147,228
Vail – Contracted RFP’s 14 91 37 84
Vail – Contracted RN’s 1,946 17,498 2,548 10,579
Vail – Contracted Value $723,224 $7,668,167 $943,014 $4,378,637
Member/Lodging Partner Engagement:
Monthly Lead Status Update to Lodging Partners
7/11 – VLMD Partner Meeting
7/21 – VLMD Board Meeting
7/16-23 – Quarterly Sales Trip to Vail
7/18 – Meeting with new Sales Manager at Lion Square Lodge
7/18 – Quarterly in-person DOS Gathering
7/26 – Intro Meeting with Corporate DOS for new Residence Inn
Two Site Tours – 7/20 Lumina for Apr 2024 and 7/18-21 with two Wedding Planners/FAM
7/24 & 25 - Two Interski 2027 Stakeholder Meetings – Vail won Bid for U.S.
7/31 - Tour Operator meeting with Ski Group for Interski
Tradeshow/Marketing/Media Efforts:
Work with Mia/Liz on Group Sales/Village Wide Video
Executive Summary/What’s Next for August:
8/1 & 8/4 – Tour Operator meetings for Interski Sports America & Ski.com
8/1-4 – Site Visit with Ketchum & Walton – May 2024 – 287 Rooms
8/3 – VLMD Partner Planning Session
8/5-9 – ASAE Tradeshow in Atlanta
8/15 – Market Trends Meeting with Cvent
8/17 – VLMD Board Meeting
8/17 – Monthly DOS Meeting
8/24-9/10 – Sabbatical/Vacation in Africa