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HomeMy WebLinkAbout06. VVP Group Sales Dashboard, August 2023 To: Vail Local Marketing District Advisory Council From: Kim Brussow Date: September 15, 2023 Re: August 2023 Group Sales Dashboard 2023 Key Performance Indicators 2022 2022 Description Monthly YTD 2023 Monthly Comparison YTD Comparison New Group Leads Generated 16 210 44 286 Total Leads Generated 24 254 47 306 Active Leads in Pipeline 89 89 99 99 Room Nights Booked 265 13,433 2,023 13,279 Room Revenue Converted $61,085 $4,105,721 $616,919 $3,817,962 Cancelled & Lost Business 27 185 30 235 Site Visits 2 14 3 19 Cvent Production Monthly YTD 2023 Monthly 2021 VVP – Total RFP’s 16 157 23 180 VVP – Total RFP Room Nights 4,023 41,844 4,460 58,954 VVP – Total RFP Value $1,607,149 $14,907,219 $1,394,996 $20,785,147 Vail – Total RFP’s 67 566 96 710 Vail – Total Room Nights 20,188 161,445 23,228 181,628 Vail – Contracted RFP’s 43 134 15 118 Vail – Contracted RN’s 3,929 21,427 1,794 14,538 Vail – Contracted Value $1,406,328 $9,074,495 $827,662 $6,290,400 Member/Lodging Partner Engagement:  Monthly Lead Status Update to Lodging Partners  VLMD Partner Meeting  VLMD Board Meeting  Monthly DOS Advisory Council Meeting  Two Site Tours – Ketchum-May 2024-287 Rooms & CO Bioscience-Sep 2024-170 Rooms  Interski Tour Operator Meetings – Ski.com & Sports America  Intro Meeting with New Cvent Rep Tradeshow/Marketing/Media Efforts:  ASAE Tradeshow in Atlanta Executive Summary/What’s Next for September:  Interski 2027 Follow Up Meeting with Stakeholders  NAEMA Site Visit– February 2024, 2025 & 2026 – 450 Rooms Each (Hythe/Grand Hyatt)  VLMD Partner Planning Session  VLMD Board Meeting  Register for Destination CO Showcase – December 14 in Denver  Process 50% Deposit for MIC Annual Tradeshow  Quarterly Business Review Meeting with Cvent  Monthly DOS Meeting