HomeMy WebLinkAbout03. VLMDAC September Meeting MinutesVail Local Marketing District Advisory Council
Monthly Meeting
September 21, 2023 8:30am
Grand View Room
AGENDA
VLMDAC member attendees:
In Person- Jana Morgan (Sweet Basil) Liana Moore (Antlers), Theron Gore (East
West), Lauren Barotz (Vail Resorts), Jonathan Reap (Four Seasons), Douglas
Kessler (Homeowner)
Zoom-
Additional attendees:
In Person- Meggen Kirkham (SITE Marketing), Liz Gladitsch (Town of Vail), Amy
Hume (Miles), Chris Romer (Vail Valley Partnership), Alex Jakubiec (Town of
Vail), Slade Cogswell (970), Michal Bednarczyk (970), Kristin Yantis (MYPR),
Bob Brown (BAAG), Mia Vlaar (Town of Vail), Abby Oliveira (Town of Vail),
Jeremy Coleman (BAAG), Jenna Luberto (BAAG), Laura Libby (Miles), Ben
Walton (Miles)
Zoom- Naveen Chandra (BAAG), Kim Brussow (Vail Valley Partnership), Kay
Schneider (Vail Valley Partnership), Jeremy Gross (TOV), Beth Wright-
Cheeseman (Miles), Hayden Pigott (Miles), Parker Owens (Bravo! Vail), Ivy
Vaughn (Miles)
Call to Order
Jana called meeting to order 8:32AM
I. MONTHLY FINANCIAL REPORT
Annual Budget $5,235,500
Month to date actual $344,795
Year to date actual $3,700,228
II. MINUTES Approval
• VLMDAC August 17, 2023 Minutes Approval
Approval first Douglas/ second JR/unanimous
• VLMDC September 7, 2023 Minutes Approval
Approval first JR/ second Theron/ unanimous
III. INFORMATION & DISCUSSION UPDATES
• 2024 Operating Plan & Budget Update
The budget was approved by Council
• Project Task Force
Two board members can be on a task force but not three
• Summer Post Visit Survey Results
Colorado remains top market. Other markets include Texas, Florida,
Mexico and California
High net worth families continue to be top visitors
29% of visitors are first time visitors to Vail
Net promoter score is up from 53% in 2022 to 72% in 2023
Guests expressed concerns about cost of parking, lodging and
activities
View more details in presentation
• Website Performance Report
2023 is a year of benchmarking and learning with new partners
Media plans were developed early in 2023 for March-October efforts to
promote awareness
Higher quality traffic with high engagement
Specific numbers, clicks, etc.. were presented. See presentation for
details
• CRM & Analytics Update
Vast majority (73%) of our contacts still come from WiFi
Email database has grown 7.5x since September 2020 and 40k year-
to-date
• VailBot Demo
A live demonstration of the use of v-AI-l Bot was presented
• Video Presentation & Distribution Plan
There are 119 videos in the library, 50 are new
YouTube Channel is being refreshed
FB & Instagram- posting a reel once a week
• Town of Vail Updates
Have an election coming up and we will see a shift in that group
Overall we are tightening our belts, we need to be conservative for the
next few years
Our next meeting is October 19th- invite all for a light lunch
• Other Business
• Adjournment
Jana called the meeting to adjourn 11:02am first Liana /second Theron
/unanimous
Upcoming Meetings:
VLMDAC Meeting, Thursday, October 19, 2023, Grand View Room