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04. VVP Group Sales Dashboard, September 2023
To: Vail Local Marketing District Advisory Council From: Kim Brussow Date: October 4, 2023 Re: September 2023 Group Sales Dashboard 2023 Key Performance Indicators 2022 2022 Description Monthly YTD 2023 Monthly Comparison YTD Comparison New Group Leads Generated 31 241 31 317 Total Leads Generated 37 291 36 342 Active Leads in Pipeline 92 92 95 95 Room Nights Booked 896 14,329 1,095 14,374 Room Revenue Converted $335,800 $4,441,521 $237,471 $4,055,433 Cancelled & Lost Business 31 216 30 265 Site Visits 2 16 3 22 Cvent Production Monthly YTD 2023 Monthly 2021 VVP – Total RFP’s 15 172 20 200 VVP – Total RFP Room Nights 4,898 46,742 6,206 65,160 VVP – Total RFP Value $741,258 15,648,477 $1,981,124 $22,766,271 Vail – Total RFP’s 63 629 85 795 Vail – Total Room Nights 19,812 181,257 25,072 206,700 Vail – Contracted RFP’s 9 143 18 136 Vail – Contracted RN’s 2,709 24,136 2,148 16,686 Vail – Contracted Value $998,529 $10,073,024 $1,094,717 $7,385,117 Member/Lodging Partner Engagement: Monthly Lead Status Update to Lodging Partners VLMD Partner Meeting VLMD Board Meeting Monthly DOS Advisory Council Meeting Two Site Tours – CO Bioscience Sep ’24 170 Rms – NAEMA Feb ’26 450 Rooms Follow Up Meetings for Interski 2027 Tradeshow/Marketing/Media Efforts: Registered for Destination CO Showcase 12/14/23 and MIC Tradeshow 3/26-27/24 Cvent Monthly Business Review Executive Summary/What’s Next for October: Interski 2027 Follow Up Meeting with Stakeholders Site Visits – LADA Jun ’26 405 Rooms and CDLA Jul ’25 655 Rooms Working on Allstate Insurance Incentive Village Wide for June 2025 with 2,715 Rooms VLMD Partner Planning Session VLMD Board Meeting Q3 Business Review Meeting with Cvent Monthly DOS Meeting IMEX Tradeshow – October 16-19, 2023