HomeMy WebLinkAbout04. VLMDAC October Meeting MinutesVail Local Marketing District Advisory Council
Monthly Meeting
October 19, 2023 8:30am
Grand View Room
AGENDA
VLMDAC member attendees:
In Person- Jana Morgan (Sweet Basil) Liana Moore (Antlers), Theron Gore (East
West), Jonathan Reap (Four Seasons), Barry Davis (Town Council)
Zoom- Douglas Kessler (Homeowner), Esmarie Faessler (Sonnenalp), Lauren
Barotz (Vail Resorts)
Additional attendees:
In Person- Liz Gladitsch (Town of Vail), Alex Jakubiec (Town of Vail), Slade
Cogswell (970), Michal Bednarczyk (970), Kristin Yantis (MYPR), Mia Vlaar
(Town of Vail), Abby Oliveira (Town of Vail), Ben Walton (Miles)
Zoom- Kay Schneider (Vail Valley Partnership), Jeremy Gross (TOV), Beth
Wright-Cheeseman, Hayden Pigott (Miles), Parker Owens (Bravo!Vail), Ivy
Vaughn (Miles), Alex Rodriguez (Lumenati), Beth Wright-Cheeseman (Miles),
Bob Brown (BAAG), Jenna Luberto (BAAG), Jeremy Coleman (BAAG)
Call to Order
Jana called meeting to order 8:35AM
I. MONTHLY FINANCIAL REPORT
August lodging tax collection $283,000 down 6% from 2022
Year to date actual 3,983,000 which is up 1% from last year
Spend 3,847,000 out of budgeted 6.9million
Fund balance 2.3mil at end of this year
II. MINUTES Approval
• VLMDAC September 21, 2023 Minutes Approval
Approval first Liana/ second JR/unanimous
III. INFORMATION & DISCUSSION UPDATES
• Incremental & Events Media Plan
Shared Lodging Campaign Insights
Early Winter Plan- Promote Vail Lodging deals, Drive traffic to
DiscoverVail.com, impact bookings November 10- December 17
With a $75,000 budget and continue with travel intenders, High net
worth empty nesters and families
Overall Media Strategy- to consolidate vendors and streamline dollars
Geographic Targeting- Colorado, Dallas, Kansas City, New Mexico and
Phoenix
Creative Execution was shared
KZYR radio through the end of year, working with 5280 and keep up
with Facebook/Instagram
• Website Monthly Metrics
Organic is so important- 33% of users found our website via organic
search and it is 43% of conversions, 76% of visitors are engaged
• Consent Management Platforms
Data privacy is becoming an essential part of revenue and customer
success. Different states have different laws, such as VA.
Osana offers a variety of benefits over OneTrust/CookieBot. There is a
small fee
Google will soon no longer allow advertisers to collect consent directly
from users
• 2024 Media Planning
We have not started 2024 media planning; it is in the cue for after
everything launches
• 2023 Budget Shifts
Shift requests will be brought to Town Council on November 6 th in
addition to the 2024 budget approval
• Town of Vail Updates
Board members up for re-interviewing in December (19th) Jana, Lauren
and Jonathan and an additional spot available
Voting day on November 7th- Election-term limits on Kim Langmaid,
Jen Mason and Kevin Foley, Johnathan S. will be re-running
Early season events- Kringle Crossing which is a mini village, reindeer
stables. Tree lighting and Silent Discos and New Years Eve fireworks
• Other Business
• Lunch after November meeting at Mountain Standard.
• Adjournment
Jana called the meeting to adjourn 11:02am first Liana /second Theron
/unanimous
Upcoming Meetings:
VLMDAC Meeting, Thursday, November 16, 2023, Grand View Room