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Home My WebLink About06. VVP Group Sales Dashboard, October 2023 To: Vail Local Marketing District Advisory Council From: Kim Brussow Date: November 7, 2023 Re: October 2023 Group Sales Dashboard 2023 Key Performance Indicators 2022 2022 Description Monthly YTD 2023 Monthly Comparison YTD Comparison New Group Leads Generated 18 259 36 353 Total Leads Generated 22 313 40 382 Active Leads in Pipeline 96 96 102 102 Room Nights Booked 1,038 15,367 795 15,169 Room Revenue Converted $373,166 $4,814,687 $180,915 $4,236,348 Cancelled & Lost Business 14 230 22 288 Site Visits 3 19 3 25 Cvent Production Monthly YTD 2023 Monthly 2022 VVP – Total RFP’s 14 186 34 234 VVP – Total RFP Room Nights 5,714 52,456 10,277 75,437 VVP – Total RFP Value $3,844,966 $19,493,443 $3,398,192 $26,164,463 Vail – Total RFP’s 87 716 70 865 Vail – Total Room Nights 31,111 212,368 17,685 224,385 Vail – Contracted RFP’s 14 157 14 150 Vail – Contracted RN’s 2,053 26,189 2,029 18,715 Vail – Contracted Value $872,047 $10,945,071 $975,807 $8,360,924 Member/Lodging Partner Engagement:  Monthly Lead Status Update to Lodging Partners  Monthly VLMD Partner Meeting  Monthly Lodging Liaison Meeting  Monthly DOS Advisory Council Meeting  Site Visit Recap – LADA June 2026 - 405 Rooms; CDLA July 2025 - 655 Rooms; Allstate June 2025 - 2,715 Rooms (Village Wide – Met with BOL/Solaris/Chasing Rabbits) Tradeshow/Marketing/Media Efforts:  Follow Up for Destination CO Website Marketing  Cvent Quarterly Business Review  Cvent DMO Dashboard Meeting – Looking to Add Marketing Tools for 2024  Pre-IMEX Meeting with Destination CO Booth Partners  Attended IMEX Tradeshow with Sebastian Vail  Follow up with Vail properties for MIC Tradeshow Coop Opportunities  Submitted content for Convention SW Magazine  Met with Rebecca from ACCESS re: MIC Tradeshow booth décor/set up Executive Summary/What’s Next for November:  VLMD Partner Planning Session  VLMD Board Meeting  Monthly DOS Meeting  Prep for HelmsBriscoe FAM for 12/1-3 – 30 HB Planners with 30 Top Clients