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HomeMy WebLinkAbout08. VLMD Monthly Report Nov23 To: Vail Local Marketing District Advisory Council From: Kim Brussow Date: December 7, 2023 Re: November 2023 Group Sales Dashboard 2023 Key Performance Indicators 2022 2022 Description Monthly YTD 2023 Monthly Comparison YTD Comparison New Group Leads Generated 42 301 25 378 Total Leads Generated 45 358 26 408 Active Leads in Pipeline 105 105 89 89 Room Nights Booked 468 15,835 2,116 18,085 Room Revenue Converted $249,982 $5,064,669 $780,938 $5,416,427 Cancelled & Lost Business 26 256 28 316 Site Visits 1 20 0 25 Cvent Production Monthly YTD 2023 Monthly 2022 VVP – Total RFP’s 33 219 21 255 VVP – Total RFP Room Nights 7,653 60,109 7,808 83,245 VVP – Total RFP Value $3,708,295 $23,201,738 $3,211,782 $29,376,245 Vail – Total RFP’s 82 798 72 937 Vail – Total Room Nights 20,883 233,251 18,495 242,880 Vail – Contracted RFP’s 15 172 16 166 Vail – Contracted RN’s 2,211 28,400 1,879 20,591 Vail – Contracted Value $970,787 $11,915,858 $877,266 $9,238,190 Member/Lodging Partner Engagement:  Monthly Lead Status Update to Lodging Partners  Monthly VLMD Partner Meeting  Monthly DOS Advisory Council Meeting  Presented at VLMD Board Meeting Tradeshow/Marketing/Media Efforts:  Follow Up for Destination CO Website Marketing  Coop Agreements for MIC Tradeshow  Work with VLMD to revise existing Group Sales Video for HB FAM Executive Summary/What’s Next for December:  Attend/sponsor HB FAM Weekend Experience – 12/1-5/23  VLMD Partner Meeting – 12/7/23  Exhibit at Destination CO Holiday Showcase – 12/14/23  Dinner with Vail Lodging Partners after Destination CO Showcase – 12/14/23  Monthly DOS Meeting – 12/19/23  VLMD Board Meeting – 12/21/23  VVP Office Closed for Holiday – 12/25-29/23