HomeMy WebLinkAbout09. VLMD-Fee Schedule & Timeline - Project Schedule v6VLMD BRANDING PROJECT - TIMELINE V6
Oct Nov Dec Jan Feb Mar Apr
TASK 2 9 16 23 30 6 13 20 27 4 11 18 2 8 15 22 29 5 12 19 26 4 11 18 25 1 8 15 22
VLMD BOARD MEETINGS Dec 21 Jan 18 Feb 15 Mar 21 Apr 18
Phase 1: Discovery
THE VOICE OF OUR COMMUNITY: SURVEY & FOCUS GROUPS
Survey Analysis & Summary
Results Summary Shared with VLMD Board -
TBD based on when survey comes out of market
Phase 2: Brand Strategy
Brand strategy scenario development (2-3 Positioning Routes)
Positioning routes shared with VLMD Board
Positioning refinement & prep stimuli for community focus groups
Community Focus Groups (feedback on positioning territories)
Full Brand Strategy development & client feedback/revisions
Share outcome from Focus Grps with VLMD Board + possibly
refinement to positioning based on focus grp feedback
Final brand strategic narrative approval
Phase 3: Brand Identity
Brand Identity Development 3 routes
Presentation to VLMD Board - decision on one route (virtual)
Revisions & finalization
Brand Book Development (1 revision round)
Final Brand Book