Loading...
HomeMy WebLinkAbout09. VLMD-Fee Schedule & Timeline - Project Schedule v6VLMD BRANDING PROJECT - TIMELINE V6 Oct Nov Dec Jan Feb Mar Apr TASK 2 9 16 23 30 6 13 20 27 4 11 18 2 8 15 22 29 5 12 19 26 4 11 18 25 1 8 15 22 VLMD BOARD MEETINGS Dec 21 Jan 18 Feb 15 Mar 21 Apr 18 Phase 1: Discovery THE VOICE OF OUR COMMUNITY: SURVEY & FOCUS GROUPS Survey Analysis & Summary Results Summary Shared with VLMD Board - TBD based on when survey comes out of market Phase 2: Brand Strategy Brand strategy scenario development (2-3 Positioning Routes) Positioning routes shared with VLMD Board Positioning refinement & prep stimuli for community focus groups Community Focus Groups (feedback on positioning territories) Full Brand Strategy development & client feedback/revisions Share outcome from Focus Grps with VLMD Board + possibly refinement to positioning based on focus grp feedback Final brand strategic narrative approval Phase 3: Brand Identity Brand Identity Development 3 routes Presentation to VLMD Board - decision on one route (virtual) Revisions & finalization Brand Book Development (1 revision round) Final Brand Book