HomeMy WebLinkAbout04. VLMDAC November Notes 2023
Public Notice
Vail Local Marketing District Advisory Council
Monthly Meeting
November 15, 2023 8:30am
Grand View Room
NOTES
Packet Materials
VLMDAC member attendees:
In Person- Esmarie Faessler (Sonnenalp), Jana Morgan (Sweet Basil) Liana Moore (Antlers),
Theron Gore (East West), Jonathan Reap (Four Seasons), Barry Davis (Town Council)
Zoom- Douglas Kessler (Homeowner), Lauren Barotz (Vail Resorts)
Additional attendees:
In Person- Liz Gladitsch (Town of Vail), Alex Jakubiec (Town of Vail), Slade Cogswell (970),
Michal Bednarczyk (970), Kristin Yantis (MYPR), Mia Vlaar (Town of Vail), Abby Oliveira
(Town of Vail), Ben Walton (Miles), Beth Wright-Cheeseman (Miles), Bob Brown (BAAG),
Cailtin Row (Miles), Meggen Kirkham (SITE)
Zoom-, Jenna Luberto (BAAG), Jeremy Coleman (BAAG),
Call to Order
Jana called meeting to order 9:11am
I. MONTHLY FINANCIAL REPORT (5 minutes), Alex Jakubiec, Town of Vail
II. MINUTES Approval
o Action Requested of Council to approve Oct. 18 minutes.
Theron/Jonathan/Unanimous
III. INFORMATION & DISCUSSION UPDATES
● Public Relations Quarterly Report (20 minutes), MYPR
▪ Request to bring Vail Mountain PR to the table to increase our “top list”
accolades
● Ie: Conde Nast is voting. Pull all vail properties and try to get the votes.
Vail Mountain has a media buy with Conde Nast
● Group Sales Update (10 minutes), Kim Brussow, VVP
▪ Correlation between drop in leads to site visits? No.
● Website Updates Presentation (60 minutes), 970 Design
○ Presentation on all website improvements from the year.
● Rebrand Update (5 minutes), Town of Vail
▪ Updated timeline shared and request for more detail around board meeting
presentations requested.
● Winter Strategy (5 minutes), Town of Vail and Board
▪ Discussion around how to approach winter moving forward so partner group
knows priority for tactic planning.
● Town of Vail Updates (5 minutes), Mia Vlaar & Liz Gladitsch, Town of Vail
● Other Business
● Adjournment
Motion to adjourn 11:14am
Barry/Theron/unanimous
Upcoming Meetings:
VLMDAC Interviews, Tuesday, December 19, Town Council Chambers
VLMDAC Meeting, Thursday, December 21, 2023, Grand View Room