HomeMy WebLinkAbout04. VLMDAC meeting minutes December 21, 2023Vail Local Marketing District Advisory Council
Monthly Meeting
December 21, 2023 8:30am
Grand View Room
AGENDA
VLMDAC Board Member Attendees:
In Person- Esmarie Faessler (Sonnenalp), Jana Morgan (Sweet Basil) Liana
Moore (Antlers), Theron Gore (East West), Douglas Kessler (Homeowner), Sam
Biszantz
Zoom- Jonathan Reap (Four Seasons), Lauren Barotz (Vail Resorts)
Additional attendees:
In Person- Liz Gladitsch (Town of Vail), Michal Bednarczyk (970), Mia Vlaar
(Town of Vail), Abby Oliveira (Town of Vail), Bob Brown (BAAG), Meggen
Kirkham , Chris Romer (Vail Valley Partnership), Carlie Smith (Town of Vail),
Kayla Cole (Miles), Ivy Vaughn (Miles)
Zoom- Kay Schneider (Vail Valley Partnership), Parker Owens (Bravo!Vail), Beth
Wright-Cheeseman (Miles), Jenna Luberto (BAAG), Jeremy Coleman (BAAG),
Kim Brussow (Vail Valley Partnership), Paul Abling, Ben Walton (Miles), Danielle
Amos (Miles)
Call to Order
Esmarie called the meeting to order 8:35AM
I. MONTHLY FINANCIAL REPORT
October collections $123,900 down 1% from budget and down 14% from
2022
Lodging total $4.5mil 2.3% ahead of budget and 1.7% above 2022
Year to date expenditures total $4.4mil which is 64% of total budget
II. MINUTES Approval
• VLMDAC November 16, 2023 Minutes Approval
Approval first Theron/ second Liana/unanimous
III. INFORMATION & DISCUSSION UPDATES
• Programmatic Media Capabilities and Strategy
The presentation covered- Programmatic Media Overview, Current
State of the Industry, Ad+Genuity’s Approach (Supply path
Optimization, Supply & Data Partnerships)
• Data-Driven Marketing Roadmap Update
Key goals include- to drive year-round revenue growth to Vail, including
increasing mid-week and lower demand times
To build guest loyalty and optimize visitation
See presentation for more details
• Vail Brand Update
Timeline updates required based on presentations scheduled to give to
Town Council to update them on the branding progress.
• Town of Vail Updates
• Other Business
People nominated to the VLMD board – Kim Fuller (Owner of Jaunt Media
Collective), Sam Biszantz (Town Council Rep)
This is Meggen Kirkham’s last meeting
Interski program with 5,000 + room nights will come 2027
• Adjournment
Esmarie called the meeting to adjourn 10:34am first Jana/ second
Liana /unanimous
Upcoming Meetings:
VLMDAC Meeting, Thursday, January 18, 2024, Grand View Room