HomeMy WebLinkAbout05. Vail Brand Resonance Timeline v81
VLMD BRANDING PROJECT - TIMELINE V8
Jan Feb Mar Apr May
Week of:2 8 15 22 29 5 12 19 26 4 11 18 25 1 8 15 22 29 6 13 20 27
Town Council Meeting 16 6 20 5 19 2 16 7 21
VLMD Board meeting 18 15 21 18 23
Phase 1: Discovery
THE VOICE OF OUR STAKEHOLDERS & COMMUNITY
Discovery Report Development: Brand Workshop, Focus Grp, Survey
SPECIAL MEETING: Summary Report Presented to VLMD Board
- exact date TBD (Resonance conflict on Jan 18)
Summary Report Presented to Town Council
(Publish pre-read on Jan 31)
Phase 2: Brand Strategy
Brand strategy scenario development (2-3 options)
Positioning routes shared with VLMD Board
Positioning refinement & prep stimuli for community focus groups
Community Focus Groups (feedback on brand stategy options)
Meeting w/Liz & Mia: review focus grp results and implications to
brand strategy Mar 15
Review focus grp results and implications to brand strategy
Finalize Brand Strategy
Present final brand strategy to Town Council
(Publish pre-read on Mar 27)
Phase 3: Brand Identity
Brand Identity Development 3 routes
Presentation to VLMD Board - decision on one route (virtual)
Revisions & finalization
Brand Book Development (1 revision round)
Final Brand Book