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HomeMy WebLinkAbout08. Group Sales VLMD Monthly Report DEC23 To: Vail Local Marketing District Advisory Council From: Kim Brussow Date: January 8, 2024 Re: December 2023 Group Sales Dashboard 2023 Key Performance Indicators 2022 2022 Description Monthly YTD 2023 Monthly Comparison YTD Comparison New Group Leads Generated 22 323 26 404 Total Leads Generated 27 385 31 439 Active Leads in Pipeline 118 118 104 104 Room Nights Booked 760 $16,595 425 18,510 Room Revenue Converted $288,443 $5,353,112 $147,795 $5,564,222 Cancelled & Lost Business 13 269 12 327 Site Visits 0 20 1 26 Cvent Production Monthly YTD 2023 Monthly 2022 VVP – Total RFP’s 18 237 24 271 VVP – Total RFP Room Nights 7,243 67,352 7,565 87,770 VVP – Total RFP Value $2,294,465 $25,496,203 $3,124,345 $31,154,190 Vail – Total RFP’s 49 847 83 1,006 Vail – Total Room Nights 15,039 248,290 29,848 268,780 Vail – Contracted RFP’s 21 193 9 180 Vail – Contracted RN’s 3,766 32,166 927 21,518 Vail – Contracted Value $1,969,970 $13,885,828 $533,973 $9,772,163 Member/Lodging Partner Engagement:  Monthly Lead Status Update to Lodging Partners  Monthly VLMD Partner and Board Meeting  Monthly DOS Advisory Council Meeting  HelmsBriscoe FAM with Vail Resorts  Dinner with Lodging Partners post Destination CO Holiday Showcase Tradeshow/Marketing/Media Efforts:  Destination CO Holiday Showcase in Denver Executive Summary/What’s Next for January:  Vail Sales Trip – January 15-19 (VVP Mixer, VLMD Board Meeting, In-Person Meetings with Lodging Partners/DMC’s and DOS Happy Hour)  VLMD Partner Meeting & Board Meeting  Follow Up Meeting with Lodging Partners re: MIC Booth Theme/Décor  Lodging Liaison Monthly Touchbase  Process Final Payment & Coop Invoices for MIC Annual Meeting & Tradeshow  Process Payments for Cvent, SalesForce and Destination CO Membership