HomeMy WebLinkAbout03. VLMDAC meeting minutes January 18, 2024Vail Local Marketing District Advisory Council
Monthly Meeting
January 18, 2024, 8:30am
Grand View Room
AGENDA
VLMDAC Board Member Attendees:
In Person- Esmarie Faessler (Sonnenalp), Jana Morgan (Sweet Basil) Liana
Moore (Antlers), Theron Gore (East West), Douglas Kessler (Homeowner), Sam
Biszantz (Council Rep/Root & Flower) Kim Fuller (), Jonathan Reap (Four
Seasons),
Zoom-
Additional attendees:
In Person- Liz Gladitsch (Town of Vail), Michal Bednarczyk (970), Mia Vlaar
(Town of Vail), Chris Romer (Vail Valley Partnership), Carlie Smith (Town of Vail)
Kim Brussow (Vail Valley Partnership), Slade Cogswell (970)
Zoom- Kay Schneider (Vail Valley Partnership), Parker Owens (Bravo! Vail),
Jenna Luberto (BAAG), Jeremy Coleman (BAAG), Danielle Amos (Miles), Ivy
Vaughn (Miles), Amanda McNally (MYPR), Bob Brown (BAAG), Caitlin Row,
Callie Winter, Eric Thompson (Ripe), Geoff Grimmer, Kristin Yantis (MYPR), Sara
Ostrand, Steve Correa (Ripe)
Call to Order
Esmarie called the meeting to order 8:44 AM
I. SWEARING IN NEW VLMDAC MEMBERS Stephanie Bibbens
Kim Fuller, Jonathan Reap, and Jana Morgan
II. MONTHLY FINANCIAL REPORT
Through November tax collections $146.900, 3% down from 2022, 7.8% up
from budget
Year to date collections total $4.6mil., 1.6% increase from 2022 and 2.4%
increase compared to budget
Expenditures $5.4mil., that is $1.4mil better than budget (year-end
expenditures are still coming in)
Interest collections to date $125,000 investment account earning a little over
5%
III. MINUTES Approval
• VLMDAC December 21, 2023 Minutes Approval
Approval first Jonathan/ Jana second /unanimous
IV. INFORMATION & DISCUSSION UPDATES
Motion to move our booking agency from BookDirect to Ripe
Jana First / Jonathan Second/unanimous
• 2024 GOALS & TACTICS
Tactics presented and discussed.
New Influencer Program strategy with Trip Scout was discussed and
will be tabled until February’s meeting where a new direction will be
presented.
Ripe presented on their booking engine. This would replace the
existing lodging platform, BookDirect. Liz asked the Board to consider
moving to Ripe with a partial contract with BookDirect to overlap.
• 2024 CAMPAIGN UPDATE
6-30-90 second videos presented
• WEBSITE UPDATES
Interactive Map being developed will present in February
• TOWN OF VAIL UPDATES
• OTHER BUSINESS
• ADJOURNMENT
Jana called the meeting to adjourn 11:09am Jonathan first / Douglas
second /unanimous
Upcoming Meetings:
Special VLMDAC Board Meeting, Friday, January 19, 2024, Virtual
VLMD Meeting, Tuesday, February 6, 2024, Vail Town Council Chambers
VLMDAC Board Meeting, Thursday, February 15, 2024, Grand View Room