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HomeMy WebLinkAbout03. VLMDAC meeting minutes January 18, 2024Vail Local Marketing District Advisory Council Monthly Meeting January 18, 2024, 8:30am Grand View Room AGENDA VLMDAC Board Member Attendees: In Person- Esmarie Faessler (Sonnenalp), Jana Morgan (Sweet Basil) Liana Moore (Antlers), Theron Gore (East West), Douglas Kessler (Homeowner), Sam Biszantz (Council Rep/Root & Flower) Kim Fuller (), Jonathan Reap (Four Seasons), Zoom- Additional attendees: In Person- Liz Gladitsch (Town of Vail), Michal Bednarczyk (970), Mia Vlaar (Town of Vail), Chris Romer (Vail Valley Partnership), Carlie Smith (Town of Vail) Kim Brussow (Vail Valley Partnership), Slade Cogswell (970) Zoom- Kay Schneider (Vail Valley Partnership), Parker Owens (Bravo! Vail), Jenna Luberto (BAAG), Jeremy Coleman (BAAG), Danielle Amos (Miles), Ivy Vaughn (Miles), Amanda McNally (MYPR), Bob Brown (BAAG), Caitlin Row, Callie Winter, Eric Thompson (Ripe), Geoff Grimmer, Kristin Yantis (MYPR), Sara Ostrand, Steve Correa (Ripe) Call to Order Esmarie called the meeting to order 8:44 AM I. SWEARING IN NEW VLMDAC MEMBERS Stephanie Bibbens Kim Fuller, Jonathan Reap, and Jana Morgan II. MONTHLY FINANCIAL REPORT Through November tax collections $146.900, 3% down from 2022, 7.8% up from budget Year to date collections total $4.6mil., 1.6% increase from 2022 and 2.4% increase compared to budget Expenditures $5.4mil., that is $1.4mil better than budget (year-end expenditures are still coming in) Interest collections to date $125,000 investment account earning a little over 5% III. MINUTES Approval • VLMDAC December 21, 2023 Minutes Approval Approval first Jonathan/ Jana second /unanimous IV. INFORMATION & DISCUSSION UPDATES Motion to move our booking agency from BookDirect to Ripe Jana First / Jonathan Second/unanimous • 2024 GOALS & TACTICS Tactics presented and discussed. New Influencer Program strategy with Trip Scout was discussed and will be tabled until February’s meeting where a new direction will be presented. Ripe presented on their booking engine. This would replace the existing lodging platform, BookDirect. Liz asked the Board to consider moving to Ripe with a partial contract with BookDirect to overlap. • 2024 CAMPAIGN UPDATE 6-30-90 second videos presented • WEBSITE UPDATES Interactive Map being developed will present in February • TOWN OF VAIL UPDATES • OTHER BUSINESS • ADJOURNMENT Jana called the meeting to adjourn 11:09am Jonathan first / Douglas second /unanimous Upcoming Meetings: Special VLMDAC Board Meeting, Friday, January 19, 2024, Virtual VLMD Meeting, Tuesday, February 6, 2024, Vail Town Council Chambers VLMDAC Board Meeting, Thursday, February 15, 2024, Grand View Room