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HomeMy WebLinkAbout04. VLMDAC meeting minutes February 15, 2024Vail Local Marketing District Advisory Council Monthly Meeting February 15, 2024, 8:30am Grand View Room AGENDA VLMDAC Board Member Attendees: In Person- Esmarie Faessler (Sonnenalp), Jana Morgan (Sweet Basil) Liana Moore (Antlers), Theron Gore (East West), Douglas Kessler (Homeowner), Sam Biszantz (Council Rep/Root & Flower) Kim Fuller (Jaunt Media Collective), Jonathan Reap (Four Seasons), Patrick Davis (Manor Vail) Zoom- Additional attendees: In Person- Liz Gladitsch (Town of Vail), Michal Bednarczyk (970), Mia Vlaar (Town of Vail), Chris Romer (Vail Valley Partnership), Carlie Smith (Town of Vail), Slade (970), Ben Walton (Miles), Kristin Yantis (MYPR), Abby Oliveira (Town of Vail), Diana Ramirez (Town of Vail), Kristy Slack (Grand Hyatt) Zoom- Kay Schneider (Vail Valley Partnership), Parker Owens (Bravo!Vail), Jenna Luberto (BAAG), Jeremy Coleman (BAAG), Ivy Vaughn (Miles), Amanda McNally (MYPR), Bob Brown (BAAG), Callie Winter (BAAG), Sara Ostrand (Sweet Basil), Chris Fair (Resonance) Dominic Prevost (Resonance), Simona Forbes (Resonance), Kim Brussow (Vail Valley Partnership), Juan Vargas (Miles), Melissa Cherry (Miles), Beth Wright-Cheeseman (Miles), Jeremy Gross (Town of Vail), Amanda McNally (MYPR) Call to Order Esmarie called the meeting to order 8:32 AM I. SWEARING IN NEW VLMDAC MEMBER Stephanie Bibbens Patrick Davis was sworn in II. MONTHLY FINANCIAL REPORT Dec $842,000 which is down from 2022 2.4% 2023 $5.4mil which is 1% up from 2022 and 3% from budget III. MINUTES Approval • VLMDAC January 18 and January 19, 2024 Minutes Approval Approval first Theron/Lana second /unanimous IV. INFORMATION & DISCUSSION UPDATES • EGE Summer Flights Summer Flights into Eagle on United from Chicago/O’Hare and Houston/IAH starts June 7th, arrivals on Friday and Saturday evenings and departures on Saturday and Sunday mornings • Website Updates A new interactive map will be live this summer • Brand Platform Positioning, brand Pillars, Personality, Brand Essence/Tagline were presented Positioning in one word-Connector Brand Pillars-Community, Stewardship, Adventure, Innovation, Discovery Brand Personality- Genuine, Caring, Fun, Creative, Inspiring Brand Essence/Tagline- The Peak of Play, Mountains of Memories, Libe the unforgettable, Always with you, Make your Magic The five Brand ideas that need to be narrowed down to three by the Board Moving forward- Send Board feedback to Resonance and have another special meeting with them • 2024 Goals & Tactics Phase 2 Late Winter Campaign Details- Markets- Arizona, Colorado and Utah Summer Trip Planning Window- starting April 1st Ripe Update- Ripe can remove their contact info if all properties decide they don’t want Ripe involved in the modify or cancel a reservation Board wants to know what info the properties will receive from Ripe (specifically emails) Campaign Enhancements for the Influencer Program were shared Diversity Equity Inclusion (DEI) Strategy was presented by Miles • Town of Vail Updates • Other Business • Adjournment Esmarie called the meeting to adjourn 11:16 am first Jana/ second Kim /unanimous Upcoming Meetings: VLMDAC Board Meeting, Thursday, March 21, 2024, Grand View Room