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HomeMy WebLinkAbout10. VLMD Group Sales Monthly Report FEB24 To: Vail Local Marketing District Advisory Council From: Kim Brussow Date: March 5, 2024 Re: February 2024 Group Sales Dashboard 2024 Key Performance Indicators 2023 2023 Description Monthly YTD 2024 Monthly Comparison YTD Comparison New Group Leads Generated 32 63 47 82 Total Leads Generated 36 74 53 93 Active Leads in Pipeline 115 115 125 125 Room Nights Booked 410 862 2,060 2,312 Room Revenue Converted $128,024 $286,370 $472,060 $589,486 Cancelled & Lost Business 31 63 26 56 Site Visits 2 5 1 3 Cvent Production Monthly YTD 2024 Monthly 2024 VVP – Total RFP’s 22 49 34 61 VVP – Total RFP Room Nights 6,889 13,047 6,911 15,691 VVP – Total RFP Value $2,804,960 $5,222,495 $2,531,777 $5,616,876 Vail – Total RFP’s 85 200 89 164 Vail – Total Room Nights 28,468 60,359 23,243 48,653 Vail – Contracted RFP’s 18 28 8 20 Vail – Contracted RN’s 2,266 3,435 3,311 5,206 Vail – Contracted Value $932,914 $1,552,100 $1,194,801 $2,141,583 Member/Lodging Partner Engagement:  Monthly Lead Status Update to Lodging Partners  DOS Advisory Council Meeting  VLMD Board Meeting, VLMD Partner Meeting, Lodging Liaison Meeting  MIC Follow Up Meeting with Coop Partners – Décor/Theme  Met with Hythe Sales Team re: Shoulder Season Groups  Email to Chicago (971) and Houston (353) Database Announcing New Summer Flights Marketing/Media Efforts:  Cvent Renewal – Update Photography Executive Summary/What’s Next for March:  Monthly DOS Advisory Council Meeting  VLMD Board Meeting, Partner Meeting & Lodging Liaison Meeting  MIC Annual Tradeshow – March 25-27  Pre-MIC Lodging Partner Dinner – March 25  MPI After MIC Networking Event – March 26  Cvent – Provide Updated Google Display Ads, Featured Vendor Add, Video Retargeting, Diamond Place Ad and Destination Ad