HomeMy WebLinkAbout10. VLMD Group Sales Monthly Report FEB24
To: Vail Local Marketing District Advisory Council
From: Kim Brussow
Date: March 5, 2024
Re: February 2024 Group Sales Dashboard
2024 Key Performance Indicators 2023 2023
Description Monthly YTD 2024 Monthly
Comparison
YTD
Comparison
New Group Leads Generated 32 63 47 82
Total Leads Generated 36 74 53 93
Active Leads in Pipeline 115 115 125 125
Room Nights Booked 410 862 2,060 2,312
Room Revenue Converted $128,024 $286,370 $472,060 $589,486
Cancelled & Lost Business 31 63 26 56
Site Visits 2 5 1 3
Cvent Production Monthly YTD 2024 Monthly 2024
VVP – Total RFP’s 22 49 34 61
VVP – Total RFP Room Nights 6,889 13,047 6,911 15,691
VVP – Total RFP Value $2,804,960 $5,222,495 $2,531,777 $5,616,876
Vail – Total RFP’s 85 200 89 164
Vail – Total Room Nights 28,468 60,359 23,243 48,653
Vail – Contracted RFP’s 18 28 8 20
Vail – Contracted RN’s 2,266 3,435 3,311 5,206
Vail – Contracted Value $932,914 $1,552,100 $1,194,801 $2,141,583
Member/Lodging Partner Engagement:
Monthly Lead Status Update to Lodging Partners
DOS Advisory Council Meeting
VLMD Board Meeting, VLMD Partner Meeting, Lodging Liaison Meeting
MIC Follow Up Meeting with Coop Partners – Décor/Theme
Met with Hythe Sales Team re: Shoulder Season Groups
Email to Chicago (971) and Houston (353) Database Announcing New Summer Flights
Marketing/Media Efforts:
Cvent Renewal – Update Photography
Executive Summary/What’s Next for March:
Monthly DOS Advisory Council Meeting
VLMD Board Meeting, Partner Meeting & Lodging Liaison Meeting
MIC Annual Tradeshow – March 25-27
Pre-MIC Lodging Partner Dinner – March 25
MPI After MIC Networking Event – March 26
Cvent – Provide Updated Google Display Ads, Featured Vendor Add, Video Retargeting,
Diamond Place Ad and Destination Ad